本文探讨了了解目标客户的重要性，强调产品开发应从理解客户的真实需求开始。通过创建吸引受众的内容，如播客、在线研讨会等，企业可以深入了解客户的需求、愿望、希望和恐惧，从而构建客户的世界观。当这种世界观在媒体中得到确认时，企业就能销售客户真正想买的产品。文章引用西奥多·罗斯福的名言，强调同理心在营销中的关键作用。
We all need to know our customers in order to create products they’ll actually buy. This is why the minimum viable audience idea is so powerful.
It doesn’t start with the product. It starts with the customer.
That means the media you create — the daily podcast, weekly Hangouts, the monthly downloads — all contribute to attracting an audience. As that audience grows, you learn their needs, wants, hopes, and fears.
That information allows you to build a worldview of your customer. And when you confirm that worldview in your media, it allows you to sell products they actually want to buy.
Think of the Theodore Roosevelt quote:
Nobody cares how much you know until they know how much you care.
Empathy is your goal.
扫一扫
1998
被折叠的 条评论
为什么被折叠?
到【灌水乐园】发言
