App Store审核指南App Store Review Guidelines

App Store Review Guidelines

Introduction

We're pleased that you want to invest your talents and time to develop applications for iOS. It has been a rewarding experience - both professionally and financially - for hundreds of thousands of developers and we want to help you join this successful group. We have published our App Store Review Guidelines in the hope that they will help you steer clear of issues as you develop your App and speed you through the approval process when you submit it.

We view Apps different than books or songs, which we do not curate. If you want to criticize a religion, write a book. If you want to describe sex, write a book or a song, or create a medical App. It can get complicated, but we have decided to not allow certain kinds of content in the App Store. It may help to keep some of our broader themes in mind:

• We have lots of kids downloading lots of Apps. Parental controls work great to protect kids, but you have to do your part too. So know that we're keeping an eye out for the kids.
• We have over a million Apps in the App Store. If your App doesn't do something useful, unique or provide some form of lasting entertainment, or if your app is plain creepy, it may not be accepted.
• If your App looks like it was cobbled together in a few days, or you're trying to get your first practice App into the store to impress your friends, please brace yourself for rejection. We have lots of serious developers who don't want their quality Apps to be surrounded by amateur hour.
• We will reject Apps for any content or behavior that we believe is over the line. What line, you ask? Well, as a Supreme Court Justice once said, "I'll know it when I see it". And we think that you will also know it when you cross it.
• If your App is rejected, we have a Review Board that you can appeal to. If you run to the press and trash us, it never helps.
• If you attempt to cheat the system (for example, by trying to trick the review process, steal data from users, copy another developer's work, or manipulate the ratings) your Apps will be removed from the store and you will be expelled from the developer program.
• This is a living document, and new Apps presenting new questions may result in new rules at any time. Perhaps your App will trigger this.

Lastly, we love this stuff too, and honor what you do. We're really trying our best to create the best platform in the world for you to express your talents and make a living too. If it sounds like we're control freaks, well, maybe it's because we're so committed to our users and making sure they have a quality experience with our products. Just like almost all of you are, too.

Table of Contents

1. Terms and conditions

• 1.1

  As a developer of Apps for the App Store you are bound by the terms of theProgram License Agreement (PLA), Human Interface Guidelines (HIG), and any other licenses or contracts between you and Apple. The following rules and examples are intended to assist you in gaining acceptance for your App in the App Store, not to amend or remove provisions from any other agreement.

2. Functionality

• 2.1

  Apps that crash will be rejected

• 2.2

  Apps that exhibit bugs will be rejected

• 2.3

  Apps that do not perform as advertised by the developer will be rejected

• 2.4

  Apps that include undocumented or hidden features inconsistent with the description of the App will be rejected

• 2.5

  Apps that use non-public APIs will be rejected

• 2.6

  Apps that read or write data outside its designated container area will be rejected

• 2.7

  Apps that download code in any way or form will be rejected

• 2.8

  Apps that install or launch other executable code will be rejected

• 2.9

  Apps that are "demo", "trial", or "test" versions will be rejected. Beta Apps may only be submitted through TestFlight and must follow the TestFlight guidelines

• 2.10

  iPhone Apps must also run on iPad without modification, at iPhone resolution, and at 2X iPhone 3GS resolution

• 2.11

  Apps that duplicate Apps already in the App Store may be rejected, particularly if there are many of them, such as fart, burp, flashlight, and Kama Sutra Apps

• 2.12

  Apps that are not very useful, unique, are simply web sites bundled as Apps, or do not provide any lasting entertainment value may be rejected

• 2.13

  Apps that are primarily marketing materials or advertisements will be rejected

• 2.14

  Apps that are intended to provide trick or fake functionality that are not clearly marked as such will be rejected

• 2.15

  Apps larger than 100MB in size will not download over cellular networks (this is automatically prohibited by the App Store)

• 2.16

  Multitasking Apps may only use background services for their intended purposes: VoIP, audio playback, location, task completion, local notifications, etc.

• 2.17

  Apps that browse the web must use the iOS WebKit framework and WebKit Javascript

• 2.18

  Apps that encourage excessive consumption of alcohol or illegal substances, or encourage minors to consume alcohol or smoke cigarettes, will be rejected

• 2.19

  Apps that provide incorrect diagnostic or other inaccurate device data will be rejected