淘宝搜索API作为淘宝开放平台的重要接口，允许开发者通过发送HTTP请求，获取淘宝平台上的商品搜索结果。这些搜索结果背后的商业逻辑，实际上与淘宝平台的商业模式和消费者的购物行为紧密相关。以下是关于淘宝搜索API返回值及关键字搜索背后商业逻辑的一些揭秘：
淘宝搜索API的返回值通常包含与搜索关键字相关的商品列表信息。这些信息可能包括商品标题、价格、销量、评价等。开发者可以根据自己的需求，指定搜索的关键字、分类、排序方式等参数，获取相关的商品信息。
二、关键字搜索背后的商业逻辑
1.消费者购物行为分析
淘宝平台上的消费者购物行为通常具有一定的规律性。他们可能会通过搜索关键词来寻找自己感兴趣的商品，然后根据搜索结果的价格、销量、评价等信息进行筛选和比较。在这个过程中，消费者的搜索关键词往往反映了他们的购物需求和偏好。
2.搜索结果个性化推荐
淘宝搜索API能够根据消费者的搜索历史、购买记录等信息，对搜索结果进行个性化推荐。这种推荐方式能够提高搜索结果的准确性和相关性，从而提高消费者的购物体验和满意度。同时，个性化推荐也有助于促进商品的销售和提高平台的商业价值。
3.关键字竞价排名
在淘宝平台上，商家可以通过购买关键字竞价排名的方式来提高自己的商品在搜索结果中的排名。这种排名方式通常是基于商家的出价和商品的质量等因素来确定的。通过购买关键字竞价排名，商家可以吸引更多的潜在消费者关注和购买自己的商品，从而提高销售额和市场份额。
4.关键字优化策略
针对消费者的搜索习惯和购物需求，商家可以通过优化自己的商品标题、描述等信息，提高商品在搜索结果中的曝光率和点击率。这种优化策略通常包括使用热门关键词、优化商品描述等方法。通过优化关键字，商家可以提高商品的搜索排名和销售额，从而在竞争激烈的电商市场中脱颖而出。
taobao.item_search
公共参数
请求地址: https://api-gw.onebound.cn/taobao/item_search
| 名称 | 类型 | 必须 | 描述 |
|---|---|---|---|
| key | String | 是 | 调用key（必须以GET方式拼接在URL中） |
| secret | String | 是 | 调用密钥 |
| api_name | String | 是 | API接口名称（包括在请求地址中）[item_search,item_get,item_search_shop等] |
| cache | String | 否 | [yes,no]默认yes，将调用缓存的数据，速度比较快 |
| result_type | String | 否 | [json,jsonu,xml,serialize,var_export]返回数据格式，默认为json，jsonu输出的内容中文可以直接阅读 |
| lang | String | 否 | [cn,en,ru]翻译语言，默认cn简体中文 |
| version | String | 否 | API版本 |
请求参数
请求参数：q=女装&start_price=0&end_price=0&page=1&cat=0&discount_only=&sort=&page_size=&seller_info=&nick=&ppath=&imgid=&filter=
参数说明：q:搜索关键字
page:页数
响应参数
Version: Date:
| 名称 | 类型 | 必须 | 示例值 | 描述 |
|---|---|---|---|---|
| title | String | 0 | 法式复古山本超仙chic仙女赫本网红初春很仙法国小众裙子两件套装 | 商品标题 |
| pic_url | String | 0 | //img.alicdn.com/bao/uploaded/i3/3083218865/O1CN012FMDaiwxkenJGaM_!!0-item_pic.jpg | 宝贝图片 |
| promotion_price | Float | 0 | 178.00 | 优惠价 |
| price | Float | 0 | 178.00 | 价格 |
| sales | Int | 0 | 890 | 销量 |
| num_iid | Bigint | 0 | 577437133060 | 宝贝ID |
| area | String | 0 | 山东 | 店铺所在地 |
| detail_url | String | 0 | //detail.tmall.com/item.htm?id=586794298909&ns=1&abbucket=0 | 宝贝链接 |
返回数据示例
"items": {
"page": "1",
"real_total_results": "358968",
"total_results": "358968",
"page_size": 10,
"pagecount": "200",
"data_from": "ti",
"item": [
{
"title": "新中式女装2024新款妈妈夏装",
"pic_url": "https://img.alicdn.com/img/bao/uploaded/i4/O1CN01l6XC0o1vcuBXXugq0_!!0-item_pic.jpg",
"promotion_price": "198.00",
"orginal_price": "198.00",
"price": "198.00",
"sales": 20000,
"num_iid": "790920126217",
"seller_nick": "笛妍旗舰店",
"seller_id": "3679496194",
"detail_url": "https://item.taobao.com/item.htm?id=790920126217"
},
{
"title": "包臀裙高腰半身裙短裙女",
"pic_url": "https://img.alicdn.com/img/bao/uploaded/i4/TB2hYNmabsrBKNjSZFpXXcXhFXa_!!1826393730.jpg",
"promotion_price": "68.00",
"orginal_price": "68.00",
"price": "68.00",
"sales": 700,
"num_iid": "565390401156",
"seller_nick": "小橘美衣",
"seller_id": "1826393730",
"detail_url": "https://item.taobao.com/item.htm?id=565390401156"
},
{
"title": "刺绣烫钻猪鼻子短袖t恤女",
"pic_url": "https://img.alicdn.com/img/bao/uploaded/i4/O1CN01yY9CxC26E8XJrxFC4_!!0-item_pic.jpg",
"promotion_price": "39.90",
"orginal_price": "39.90",
"price": "39.90",
"sales": 10000,
"num_iid": "785834652094",
"seller_nick": "芝姤旗舰店",
"seller_id": "3968337629",
"detail_url": "https://item.taobao.com/item.htm?id=785834652094"
},
{
"title": "恒源祥年轻妈妈夏装短袖针织小衫50岁中年女装洋气上衣母亲节T恤",
"pic_url": "https://img.alicdn.com/img/bao/uploaded/i4/O1CN01lT3Zv31CucneaEaV7_!!2812490141.jpg",
"promotion_price": "238.00",
"orginal_price": "238.00",
"price": "238.00",
"sales": 5000,
"num_iid": "790744087857",
"seller_nick": "彩羊品牌妈妈装",
"seller_id": "2812490141",
"detail_url": "https://item.taobao.com/item.htm?id=790744087857"
},
{
"title": "纯棉白色圆领短袖男女",
"pic_url": "https://img.alicdn.com/img/bao/uploaded/i4/O1CNA1Pimgrender446ce3O1CN01pGh0EC2A20ViCVAPi_!!0-item_pic.jpg?backup_url=O1CN01pGh0EC2A20ViCVAPi_!!0-item_pic.jpg&p_context=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-&sign=446ce308edb60a0801c47df500c4000c&v=3.0",
"promotion_price": "26.90",
"orginal_price": "26.90",
"price": "26.90",
"sales": 10000,
"num_iid": "655266236045",
"seller_nick": "进店",
"seller_id": "1053988144",
"detail_url": "https://item.taobao.com/item.htm?id=655266236045"
},
{
"title": "纯色重工设计感平口领T恤",
"pic_url": "https://img.alicdn.com/img/bao/uploaded/i4/O1CN01sz6XZO1FAJb0p7JmV_!!0-item_pic.jpg",
"promotion_price": "85.90",
"orginal_price": "85.90",
"price": "85.90",
"sales": 100,
"num_iid": "788012563399",
"seller_nick": "漫娇情旗舰店",
"seller_id": "2867680446",
"detail_url": "https://item.taobao.com/item.htm?id=788012563399"
},
{
"title": "年轻妈妈夏装洋气雪纺薄款上衣",
"pic_url": "https://img.alicdn.com/img/bao/uploaded/i4/O1CN014D4qNZ22xF5JdFo1N_!!1973837186-0-picasso.jpg",
"promotion_price": "148.00",
"orginal_price": "148.00",
"price": "148.00",
"sales": 4000,
"num_iid": "789782174762",
"seller_nick": "直播中",
"seller_id": "1973837186",
"detail_url": "https://item.taobao.com/item.htm?id=789782174762"
},
{
"title": "短裤女夏季韩版阔腿裤高腰显瘦运动热裤黑色抽绳宽松休闲裤子外穿",
"pic_url": "https://img.alicdn.com/img/bao/uploaded/i4/O1CN01yN6OcM1LEKdOKN5bf_!!2687321267.jpg",
"promotion_price": "21.60",
"orginal_price": "21.60",
"price": "21.60",
"sales": 5,
"num_iid": "706577966120",
"seller_nick": "进店",
"seller_id": "2687321267",
"detail_url": "https://item.taobao.com/item.htm?id=706577966120"
},
{
"title": "恒源祥纯棉白色短袖t恤女2023年新款夏季女装修身正肩上衣妈妈半",
"pic_url": "https://img.alicdn.com/img/bao/uploaded/i4/O1CN01S87UMK1tpbtxenvkh_!!2209767535951.jpg",
"promotion_price": "99.00",
"orginal_price": "99.00",
"price": "99.00",
"sales": 13,
"num_iid": "760790469035",
"seller_nick": "进店",
"seller_id": "2209767535951",
"detail_url": "https://item.taobao.com/item.htm?id=760790469035"
},
{
"title": "2021新款白色短袖t恤印花半袖",
"pic_url": "https://img.alicdn.com/img/bao/uploaded/i4/O1CNA1Pimgrenderf1de6cO1CN01rO2kCt22Bbd48djLq_!!1871327082.jpg?backup_url=O1CN01rO2kCt22Bbd48djLq_!!1871327082.jpg&p_context=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-&sign=f1de6c7d4d3205400ca841c0e3b3c00c&v=3.0",
"promotion_price": "198.00",
"orginal_price": "198.00",
"price": "198.00",
"sales": 1000,
"num_iid": "650162537902",
"seller_nick": "小福贵严选女装 源头产地",
"seller_id": "1871327082",
"detail_url": "https://item.taobao.com/item.htm?id=650162537902"
}
],
"item_weight_update": 0
},
"error_code": "0000",
"reason": "ok",
"secache": "a8881ed5637e3c7e84f03acdc86be64f",
"secache_time": 1715758294,
"secache_date": "2024-05-15 15:31:34",
"translate_status": "",
"translate_time": 0,
"language": {
"default_lang": "cn",
"current_lang": "cn"
},
"error": "",
"cache": 0,
"api_info": "today:56 max:10000 all[138=56+49+33];expires:2030-10-30",
"execution_time": "0.4",
"server_time": "Beijing/2024-05-15 15:31:34",
"client_ip": "106.6.39.140",
"call_args": {
"q": "女装",
"start_price": "0",
"end_price": "0",
"page": "1",
"cat": "0"
},
"api_type": "taobao",
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