阿里巴巴关键字搜索商品API的返回值是电商数据的重要组成部分，这些数据为商家提供了丰富的商品信息和市场洞察，有助于实现精准营销。以下是对阿里巴巴关键字搜索商品API返回值的研究，以及如何利用这些电商数据助力精准营销：
返回值解析
- 商品总数（totalItems）：
- 表示搜索到的商品总数，帮助商家了解市场规模和竞争情况。
- 可根据商品总数判断是否需要进一步的分页处理，以展示更多商品。
- 商品列表（items）：
- 包含与搜索关键字匹配的商品详细信息，如商品ID（productId）、标题（productTitle）、图片链接（productImage）、价格（price）、销售量（sales）等。
- 每个商品都是一个对象，包含多个字段，为商家提供全方位的商品信息。
- 供应商信息（supplier）：
- 提供该商品的供应商信息，可能包括供应商名称、联系方式等。
- 商家可根据供应商信息选择合适的货源，优化供应链管理。
- 商品类别（category）：
- 表示商品所属的类别，有助于商家了解商品的大致分类和市场定位。
- 可根据商品类别进行市场分析，制定针对性的营销策略。
- 商品属性（attributes）：
- 商品的属性列表，如颜色、尺寸、材质等。
- 这些属性可以帮助商家筛选和比较商品，同时也可作为精准营销的参考依据。
- 分页信息（pagination）：
- 如果搜索结果较多，API通常会提供分页支持。这个字段会提供当前页的信息，如页码、每页数量等。
- 商家可根据分页信息展示更多商品，提高用户体验。
item_search-按关键字搜索商品
alibaba.item_search
公共参数
| 名称 | 类型 | 必须 | 描述 |
|---|---|---|---|
| key | String | 是 | 调用key（必须以GET方式拼接在URL中） |
| secret | String | 是 | 调用密钥 |
| api_name | String | 是 | API接口名称（包括在请求地址中）[item_search,item_get,item_search_shop等] |
| cache | String | 否 | [yes,no]默认yes，将调用缓存的数据，速度比较快 |
| result_type | String | 否 | [json,jsonu,xml,serialize,var_export]返回数据格式，默认为json，jsonu输出的内容中文可以直接阅读 |
| lang | String | 否 | [cn,en,ru]翻译语言，默认cn简体中文 |
| version | String | 否 | API版本 |
请求参数
请求参数：q=shoe&start_price=&end_price=&page=&cat=&discount_only=&sort=&page_size=&seller_info=&nick=&ppath=
参数说明：q:搜索关键字
cat:分类ID
start_price:开始价格
end_price:结束价格
sort:排序[bid,_bid,bid2,_bid2,_sale,_credit,kc]
(bid:总价,bid2:商品价格,sale:销量,credit信用,加_前缀为从大到小排序)
page:
响应参数
Version: Date:
| 名称 | 类型 | 必须 | 示例值 | 描述 |
|---|---|---|---|---|
| title | String | 0 | 中国工厂户外驾驶休闲鞋男，司机鞋男 | 商品标题 |
| pic_url | String | 0 | //sc02.alicdn.com/kf/HTB1ta_basfrK1RjSszcq6xGGFXaA/China-Factory-Outdoor-Driving-Casual-Shoes-Men.jpg_220x220.jpg | 商品图片 |
| promotion_price | String | 0 | 5.70 | 优惠价 |
| price | String | 0 | 5.70 | 价格 |
| sales | Bigint | 0 | 1 | 销量 |
| num_iid | Bigint | 0 | 60869458489 | 商品ID |
| sample_id | Bigint | 0 | 风格ID | |
| seller_nick | String | 0 | yiwujunbangshoe | 卖家昵称 |
| post_fee | Float | 0 | 物流费用 | |
| area | String | 0 | 店铺所在地 | |
| detail_url | String | 0 | //www.alibaba.com/product-detail/China-Factory-Outdoor-Driving-Casual-Shoes_60869458489.html?s=p | 商品链接 |
响应示例
"items": {
"page": "1",
"error": "",
"real_total_results": 413968,
"total_results": 413968,
"pageCount": 13798,
"pageSize": 30,
"item": [
{
"title": "ENTE SAFETY Botas de seguridad new styles light weight functional shoe breathable working iron toe woodland safety shoes for men",
"pic_url": "https://s.alicdn.com/@sc04/kf/Hc87d5b0268e3444aaf56bdb870bbff16K.jpg_200x200.jpg",
"promotion_price": "5.32 ",
"price": "5.32 ",
"sales": 0,
"num_iid": "1600433024083",
"seller_nick": "cn86995353",
"sample_id": "5213fa05fc1c460ab6c1ec205eb38271",
"post_fee": "",
"area": "",
"detail_url": "https://www.alibaba.com/product-detail/New-design-titanium-eyewear-frame-wholesale_1600433024083.html?spm=a2700.galleryofferlist.topad_classic.d_image.1e185ce15Iorl5"
},
{
"title": "2024 Custom New Checks Pattern Summer Sandals Outdoor Eva Light Soft Non-Slip Sandal Man Woman Slippers",
"pic_url": "https://s.alicdn.com/@sc04/kf/Hb60e2ff7fe97463887612dcc74de2eb1j.jpg_200x200.jpg",
"promotion_price": "1.59 ",
"price": "1.59 ",
"sales": 0,
"num_iid": "1601057458738",
"seller_nick": "lamjo",
"sample_id": "5213fa05fc1c460ab6c1ec205eb38271",
"post_fee": "",
"area": "",
"detail_url": "https://www.alibaba.com/product-detail/New-design-titanium-eyewear-frame-wholesale_1601057458738.html?spm=a2700.galleryofferlist.topad_classic.d_image.1e185ce15Iorl5"
},
{
"title": "Shoes Factory Wholesale Classic Low Top Vulcanized White Sneakers Plain Blank White Walking Canvas Shoes For Women Men New Style",
"pic_url": "https://s.alicdn.com/@sc04/kf/H21450df54aed4f5f8dd4329d861ab270e.jpg_200x200.jpg",
"promotion_price": "3.99 ",
"price": "3.99 ",
"sales": 0,
"num_iid": "1600643352976",
"seller_nick": "cn1513299245",
"sample_id": "5213fa05fc1c460ab6c1ec205eb38271",
"post_fee": "",
"area": "",
"detail_url": "https://www.alibaba.com/product-detail/New-design-titanium-eyewear-frame-wholesale_1600643352976.html?spm=a2700.galleryofferlist.topad_classic.d_image.1e185ce15Iorl5"
},
{
"title": "Used Women Heeled Sandals Bandage Rhinestone Ankle Strap Pumps Super High Heels Square Heels Lady Shoes",
"pic_url": "https://s.alicdn.com/@sc04/kf/Hc8dd5d3b24b64dd9afc17347db27f28am.jpg_200x200.jpg",
"promotion_price": "0.90 ",
"price": "0.90 ",
"sales": 0,
"num_iid": "1600931223550",
"seller_nick": "gzgracer",
"sample_id": "5213fa05fc1c460ab6c1ec205eb38271",
"post_fee": "",
"area": "",
"detail_url": "https://www.alibaba.com/product-detail/New-design-titanium-eyewear-frame-wholesale_1600931223550.html?spm=a2700.galleryofferlist.topad_classic.d_image.1e185ce15Iorl5"
},
{
"title": "Shoes Wholesale Fashion Customized Logo Ripped Denim Walking Tennis Custom High Top Canvas Shoes For Men Women New Style",
"pic_url": "https://s.alicdn.com/@sc04/kf/H69c5a3c03367414488d364e22ed0d557f.jpg_200x200.jpg",
"promotion_price": "3.90 ",
"price": "3.90 ",
"sales": 0,
"num_iid": "1600792851601",
"seller_nick": "cn1513299245",
"sample_id": "5213fa05fc1c460ab6c1ec205eb38271",
"post_fee": "",
"area": "",
"detail_url": "https://www.alibaba.com/product-detail/New-design-titanium-eyewear-frame-wholesale_1600792851601.html?spm=a2700.galleryofferlist.topad_classic.d_image.1e185ce15Iorl5"
},
{
"title": "Shoe Plastic Collapsible Shoe Box Organizer Women's Model Living Room Household Large Covered Shoe Box",
"pic_url": "https://s.alicdn.com/@sc04/kf/Hca3528ca257946869c539b9881f84afbD.jpg_200x200.jpg",
"promotion_price": "0.74 ",
"price": "0.74 ",
"sales": 0,
"num_iid": "1601118395582",
"seller_nick": "cn1530147467znaf",
"sample_id": "5213fa05fc1c460ab6c1ec205eb38271",
"post_fee": "",
"area": "",
"detail_url": "https://www.alibaba.com/product-detail/New-design-titanium-eyewear-frame-wholesale_1601118395582.html?spm=a2700.galleryofferlist.topad_classic.d_image.1e185ce15Iorl5"
},
{
"title": "Labor insurance shoes lightweight breathable deodorant work shoes summer Men's casual sports safety shoes with rubber bottom",
"pic_url": "https://s.alicdn.com/@sc04/kf/Ha44543a0441d44adb0f577fda1679986C.jpg_200x200.jpg",
"promotion_price": "7.90 ",
"price": "7.90 ",
"sales": 95,
"num_iid": "62048892454",
"seller_nick": "chinabestshoes",
"sample_id": "5213fa05fc1c460ab6c1ec205eb38271",
"post_fee": "",
"area": "",
"detail_url": "https://www.alibaba.com/product-detail/New-design-titanium-eyewear-frame-wholesale_62048892454.html?spm=a2700.galleryofferlist.topad_classic.d_image.1e185ce15Iorl5"
},
{
"title": "Shoe Shoes Mens Shoe Manufacturers Latest Design Professional Men Tennis Shoe Shock-absorbing Cushioning Breathable Women Tennis Shoes",
"pic_url": "https://s.alicdn.com/@sc04/kf/Hb82f6960e96346f1b1426c1c82d6d958e.jpg_200x200.jpg",
"promotion_price": "5.58 ",
"price": "5.58 ",
"sales": 0,
"num_iid": "1600427954728",
"seller_nick": "sanlongcn",
"sample_id": "5213fa05fc1c460ab6c1ec205eb38271",
"post_fee": "",
"area": "",
"detail_url": "https://www.alibaba.com/product-detail/New-design-titanium-eyewear-frame-wholesale_1600427954728.html?spm=a2700.galleryofferlist.topad_classic.d_image.1e185ce15Iorl5"
},
{
"title": "Fashion Designer Mens Womens sport Shoes B22 Luxury Sneakers Leather Classic Brand Runner Trainer Top Quality High-End With Logo",
"pic_url": "https://s.alicdn.com/@sc04/kf/H144c44ae96ce41f8bb4af9a51b379314f.jpg_200x200.jpg",
"promotion_price": "75.00 ",
"price": "75.00 ",
"sales": 0,
"num_iid": "1601124287556",
"seller_nick": "maoer388",
"sample_id": "5213fa05fc1c460ab6c1ec205eb38271",
"post_fee": "",
"area": "",
"detail_url": "https://www.alibaba.com/product-detail/New-design-titanium-eyewear-frame-wholesale_1601124287556.html?spm=a2700.galleryofferlist.topad_classic.d_image.1e185ce15Iorl5"
},
{
"title": "Slippers female summer diamond shape fashion flat flip-flops twist tape face soft bottom outside wear simple square shoes",
"pic_url": "https://s.alicdn.com/@sc04/kf/H1b5bc67831d94f40be2fa565506dcc35G.jpg_200x200.jpg",
"promotion_price": "0.83 ",
"price": "0.83 ",
"sales": 94,
"num_iid": "1600821759006",
"seller_nick": "cn1538058035bili",
"sample_id": "5213fa05fc1c460ab6c1ec205eb38271",
"post_fee": "",
"area": "",
"detail_url": "https://www.alibaba.com/product-detail/New-design-titanium-eyewear-frame-wholesale_1600821759006.html?spm=a2700.galleryofferlist.topad_classic.d_image.1e185ce15Iorl5"
},
{
"title": "Shoes HEVA Customized Cheap Price Unisex Garden Clogs Mules Women Mules EVA Injected Garden Shoes Adult Breathable Eva Clogs Shoes",
"pic_url": "https://s.alicdn.com/@sc04/kf/Hcf30e09dfa7448ee81370156e6365dc1y.jpg_200x200.jpg",
"promotion_price": "1.08 ",
"price": "1.08 ",
"sales": 19,
"num_iid": "1600548260507",
"seller_nick": "cn1566128603jxzc",
"sample_id": "5213fa05fc1c460ab6c1ec205eb38271",
"post_fee": "",
"area": "",
"detail_url": "https://www.alibaba.com/product-detail/New-design-titanium-eyewear-frame-wholesale_1600548260507.html?spm=a2700.galleryofferlist.topad_classic.d_image.1e185ce15Iorl5"
},
{
"title": "Customized hot sales women men shoes slides slippers for sales",
"pic_url": "https://s.alicdn.com/@sc04/kf/H47e6caa1ef3046ca9f9d55719c59982cA.jpg_200x200.jpg",
"promotion_price": "13.35 ",
"price": "13.35 ",
"sales": 0,
"num_iid": "1600661175256",
"seller_nick": "jp1557536534ikmc",
"sample_id": "5213fa05fc1c460ab6c1ec205eb38271",
"post_fee": "",
"area": "",
"detail_url": "https://www.alibaba.com/product-detail/New-design-titanium-eyewear-frame-wholesale_1600661175256.html?spm=a2700.galleryofferlist.topad_classic.d_image.1e185ce15Iorl5"
},
{
"title": "C22 Men's Walking Style Shoes Simple Design Fashionable Durable Breathable Steel Toe Combat Boots for Spring Autumn Winter",
"pic_url": "https://s.alicdn.com/@sc04/kf/He5ab095b2874408e8dc6d89f7f511565S.jpg_200x200.jpg",
"promotion_price": "1.60 ",
"price": "1.60 ",
"sales": 103,
"num_iid": "1600383426253",
"seller_nick": "cn1547563885khdc",
"sample_id": "5213fa05fc1c460ab6c1ec205eb38271",
"post_fee": "",
"area": "",
"detail_url": "https://www.alibaba.com/product-detail/New-design-titanium-eyewear-frame-wholesale_1600383426253.html?spm=a2700.galleryofferlist.topad_classic.d_image.1e185ce15Iorl5"
},
{
"title": "Shoe Custom Colorful Fashion Lacet Fluorescent Luminous Glow In The Dark Shoe Laces Luminous Shoelaces",
"pic_url": "https://s.alicdn.com/@sc04/kf/H0a06a8e8f3bb4b94ad251c672f9e1f050.png_200x200.png",
"promotion_price": "0.42 ",
"price": "0.42 ",
"sales": 0,
"num_iid": "1600887993626",
"seller_nick": "mjribbon",
"sample_id": "5213fa05fc1c460ab6c1ec205eb38271",
"post_fee": "",
"area": "",
"detail_url": "https://www.alibaba.com/product-detail/New-design-titanium-eyewear-frame-wholesale_1600887993626.html?spm=a2700.galleryofferlist.topad_classic.d_image.1e185ce15Iorl5"
},
{
"title": "Shoes Foot Massage Slippers Acupuncture Therapy Massager Shoes For Foot Acupoint Activating Reflexology Feet Care Massageador Sandal",
"pic_url": "https://s.alicdn.com/@sc04/kf/Hf8e8db13d2ac48f9a4047046560a08e8x.jpg_200x200.jpg",
"promotion_price": "2.80 ",
"price": "2.80 ",
"sales": 0,
"num_iid": "1600921957391",
"seller_nick": "kingstaryoumay",
"sample_id": "5213fa05fc1c460ab6c1ec205eb38271",
"post_fee": "",
"area": "",
"detail_url": "https://www.alibaba.com/product-detail/New-design-titanium-eyewear-frame-wholesale_1600921957391.html?spm=a2700.galleryofferlist.topad_classic.d_image.1e185ce15Iorl5"
},
{
"title": "White Shoes Sneakers Leather Suede Tennis shoe cleaner shoe cleaning kit",
"pic_url": "https://s.alicdn.com/@sc04/kf/Hd5dbde5a19174388acdb3c6658b74601j.jpg_200x200.jpg",
"promotion_price": "1.16 ",
"price": "1.16 ",
"sales": 26,
"num_iid": "1600409850803",
"seller_nick": "cn1533326447senl",
"sample_id": "5213fa05fc1c460ab6c1ec205eb38271",
"post_fee": "",
"area": "",
"detail_url": "https://www.alibaba.com/product-detail/New-design-titanium-eyewear-frame-wholesale_1600409850803.html?spm=a2700.galleryofferlist.topad_classic.d_image.1e185ce15Iorl5"
},
{
"title": "Shoes New Genuine Leather Men's Shoes 2023 Fashion Casual Ribbons Men's Sports Shoes Camo Cloth Fashion Shoes Flat Bottom Breathable",
"pic_url": "https://s.alicdn.com/@sc04/kf/H6251aca5f546439787052947182158e2R.jpg_200x200.jpg",
"promotion_price": "80.00 ",
"price": "80.00 ",
"sales": 0,
"num_iid": "1601035079834",
"seller_nick": "zhixingshoe",
"sample_id": "5213fa05fc1c460ab6c1ec205eb38271",
"post_fee": "",
"area": "",
"detail_url": "https://www.alibaba.com/product-detail/New-design-titanium-eyewear-frame-wholesale_1601035079834.html?spm=a2700.galleryofferlist.topad_classic.d_image.1e185ce15Iorl5"
},
{
"title": "Shoes Quality Retro Vintage Vintage Dad Shoes For Women With Thick Soles Raised Vintage Unisex Mesh Sports Casual Shoes For Men",
"pic_url": "https://s.alicdn.com/@sc04/kf/Hcc39da3351c64a72891e5fc1372285081.jpg_200x200.jpg",
"promotion_price": "90.00 ",
"price": "90.00 ",
"sales": 0,
"num_iid": "1601034918798",
"seller_nick": "zhixingshoe",
"sample_id": "5213fa05fc1c460ab6c1ec205eb38271",
"post_fee": "",
"area": "",
"detail_url": "https://www.alibaba.com/product-detail/New-design-titanium-eyewear-frame-wholesale_1601034918798.html?spm=a2700.galleryofferlist.topad_classic.d_image.1e185ce15Iorl5"
},
{
"title": "wholesale cheaper Flats for women Leopard Print sport Sandals candy color Boots Casual Shoes lady shoes",
"pic_url": "https://s.alicdn.com/@sc04/kf/Ha92d97503abd438cb6c62635b2704f74s.jpg_200x200.jpg",
"promotion_price": "0.54 ",
"price": "0.54 ",
"sales": 495,
"num_iid": "1600071522453",
"seller_nick": "cn1568029344spck",
"sample_id": "5213fa05fc1c460ab6c1ec205eb38271",
"post_fee": "",
"area": "",
"detail_url": "https://www.alibaba.com/product-detail/New-design-titanium-eyewear-frame-wholesale_1600071522453.html?spm=a2700.galleryofferlist.topad_classic.d_image.1e185ce15Iorl5"
},
{
"title": "Fashion Double woven laces Men Women Luxury casual shoes Leather Sneakers Designer Running Trainers WIth Original Box High-End",
"pic_url": "https://s.alicdn.com/@sc04/kf/H4439daf9f85e41b3bb7467483f7c6fc7p.jpg_200x200.jpg",
"promotion_price": "70.00 ",
"price": "70.00 ",
"sales": 1,
"num_iid": "1601123163950",
"seller_nick": "maoer388",
"sample_id": "5213fa05fc1c460ab6c1ec205eb38271",
"post_fee": "",
"area": "",
"detail_url": "https://www.alibaba.com/product-detail/New-design-titanium-eyewear-frame-wholesale_1601123163950.html?spm=a2700.galleryofferlist.topad_classic.d_image.1e185ce15Iorl5"
},
{
"title": "Insoles For Men Adjustable Leather 3/4 Orthotic Insoles Material Arch Support Flat Feet",
"pic_url": "https://s.alicdn.com/@sc04/kf/HTB1GqplKxSYBuNjSspjq6x73VXaU.jpg_200x200.jpg",
"promotion_price": "1.43 ",
"price": "1.43 ",
"sales": 0,
"num_iid": "60558849886",
"seller_nick": "cn1557655208gpsw",
"sample_id": "5213fa05fc1c460ab6c1ec205eb38271",
"post_fee": "",
"area": "",
"detail_url": "https://www.alibaba.com/product-detail/New-design-titanium-eyewear-frame-wholesale_60558849886.html?spm=a2700.galleryofferlist.topad_classic.d_image.1e185ce15Iorl5"
},
{
"title": "KINGAAA second hand running men sports shoes old original imported branded thrift bulk bale basketball used shoes in bales mixed",
"pic_url": "https://s.alicdn.com/@sc04/kf/H26cf24e9f15a49ae8e865e3a2f6bf5a8T.jpg_200x200.jpg",
"promotion_price": "1.20 ",
"price": "1.20 ",
"sales": 80,
"num_iid": "1600776906133",
"seller_nick": "cn1551490752wupx",
"sample_id": "5213fa05fc1c460ab6c1ec205eb38271",
"post_fee": "",
"area": "",
"detail_url": "https://www.alibaba.com/product-detail/New-design-titanium-eyewear-frame-wholesale_1600776906133.html?spm=a2700.galleryofferlist.topad_classic.d_image.1e185ce15Iorl5"
},
{
"title": "New arrival denim material canvas kids boy shoes",
"pic_url": "https://s.alicdn.com/@sc04/kf/H2c69ec804a4a492aa8546bf727ab87d2H.jpg_200x200.jpg",
"promotion_price": "2.10 ",
"price": "2.10 ",
"sales": 107,
"num_iid": "60511324975",
"seller_nick": "xgbaby",
"sample_id": "5213fa05fc1c460ab6c1ec205eb38271",
"post_fee": "",
"area": "",
"detail_url": "https://www.alibaba.com/product-detail/New-design-titanium-eyewear-frame-wholesale_60511324975.html?spm=a2700.galleryofferlist.topad_classic.d_image.1e185ce15Iorl5"
},
{
"title": "Luxury Business Oxford Leather Shoes Men Breathable Rubber Formal Dress Shoes Male Office Wedding Flats Homme Footwear For Men",
"pic_url": "https://s.alicdn.com/@sc04/kf/H8560ffe33e604fd8ad145d6f73f00676p.jpg_200x200.jpg",
"promotion_price": "5.40 ",
"price": "5.40 ",
"sales": 1335,
"num_iid": "1600932573201",
"seller_nick": "cn1564556887zquh",
"sample_id": "5213fa05fc1c460ab6c1ec205eb38271",
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{电商数据助力精准营销
- 市场分析：
- 利用搜索商品API获取的商品总数、类别、属性等信息进行市场分析，了解市场需求和竞争态势。
- 结合其他数据源（如用户行为数据、销售数据等）进行综合分析，为精准营销提供有力支持。
- 目标客户定位：
- 根据商品属性和用户行为数据，分析目标客户的购买偏好和需求。
- 制定针对性的营销策略，如定向广告投放、个性化推荐等，提高营销效果。
- 优化商品展示：
- 根据搜索商品API返回的商品列表信息，优化商品展示页面。
- 突出商品的卖点、特色、优惠信息等，吸引用户点击和购买。
- 供应链管理：
- 利用供应商信息选择合适的货源，确保商品质量和供应稳定性。
- 与供应商建立长期合作关系，优化供应链管理，降低成本和风险。
- 实时数据分析：
- 实时监控搜索商品API返回的数据，分析市场变化和用户需求变化。
- 根据数据分析结果调整营销策略和商品策略，保持市场竞争力。
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