亚马逊国际API：关键字搜索商品返回值的深度挖掘-CSDN博客

本文链接：https://blog.csdn.net/apijunjun/article/details/138947788

亚马逊国际API的关键字搜索商品返回值深度挖掘，涉及到对API返回数据的全面理解和利用。这些返回值通常包含了与搜索请求相关的商品信息，如商品列表、相关关键字、导航分类等。以下是对这些返回值的深度挖掘：

商品列表：
- 商品标题：标题是吸引消费者注意力的关键因素，直接反映了商品的主要特点和卖点。通过深度挖掘标题信息，电商企业可以了解消费者的需求和购买偏好，从而优化商品标题以提高点击率和转化率。
- 主图与图片信息：主图和多张图片展示了商品的外观和细节，是用户了解商品的重要途径。通过分析图片信息，电商企业可以了解商品的受欢迎程度和用户的偏好，从而优化图片展示和商品详情页设计。
- 价格与库存：价格和库存是消费者最为关心的信息之一。通过深度挖掘价格信息，电商企业可以了解市场价格趋势和竞争情况，制定灵活的定价策略。同时，通过实时更新库存信息，电商企业可以避免因库存不足或过剩而影响销售。
- SKU信息：SKU是商品的唯一识别码，用于区分同一商品的不同款式、颜色等属性。通过深度挖掘SKU信息，电商企业可以精准地识别和管理商品，提高运营效率和准确性。
相关关键字：
- 深度挖掘相关关键字可以帮助电商企业了解消费者的搜索习惯和需求，从而优化关键词策略，提高商品的搜索排名和曝光率。
- 通过对相关关键字的分析，电商企业还可以发现潜在的商机和市场需求，从而开发新的商品或服务。
导航分类：
- 导航分类是亚马逊平台上的商品分类体系，通过深度挖掘导航分类信息，电商企业可以了解商品的分类和归属情况，从而更好地管理商品和制定运营策略。
- 同时，电商企业还可以根据导航分类信息调整商品展示和推荐策略，提高用户体验和购买意愿。

amazon.item_search

公共参数

名称	类型	必须	描述
key	String	是	调用key（必须以GET方式拼接在URL中）
secret	String	是	调用密钥
api_name	String	是	API接口名称（包括在请求地址中）[item_search,item_get,item_search_shop等]
cache	String	否	[yes,no]默认yes，将调用缓存的数据，速度比较快
result_type	String	否	[json,jsonu,xml,serialize,var_export]返回数据格式，默认为json，jsonu输出的内容中文可以直接阅读
lang	String	否	[cn,en,ru]翻译语言，默认cn简体中文
version	String	否	API版本

请求参数

请求参数：q=鞋子&start_price=&end_price=&page=&cat=&discount_only=&sort=&page_size=&seller_info=&nick=&ppath=

参数说明：q:搜索关键字
cat:分类ID
start_price:开始价格
end_price:结束价格
sort:排序
page:

响应参数

Version: Date:

名称	类型	必须	示例值	描述
items	item[]	0		按关键字搜索商品

响应示例

"items": {
		"url": "https://www.onebound.cn/s/ref=nb_sb_noss_2?__mk_zh_CN=%E4%BA%9A%E9%A9%AC%E9%80%8A%E7%BD%91%E7%AB%99&url=search-alias%3Daps&field-keywords=%E9%9E%8B%E5%AD%90&page=1",
		"keyword": "鞋子",
		"page": 1,
		"real_total_results": "109553",
		"total_results": 4400,
		"item": [
			{
				"title": "Clarks Originals Trigenic Flex 休闲鞋",
				"pic_url": "https://images-cn.ssl-images-amazon.cn/images/I/81oElE1OqML.jpg",
				"price": "",
				"promotion_price": "",
				"price_range": null,
				"sales": 258,
				"num_iid": "B015DWSQ3W",
				"sample_id": "",
				"seller_nick": "",
				"post_fee": "",
				"area": ""
			},
			{
				"title": "ECCO 爱步 男士Terracruise Lt低帮登山鞋",
				"pic_url": "https://images-cn.ssl-images-amazon.cn/images/I/71-oiP8KhDL.jpg",
				"price": "",
				"promotion_price": "",
				"price_range": null,
				"sales": 115,
				"num_iid": "B07DTMGDBJ",
				"sample_id": "",
				"seller_nick": "",
				"post_fee": "",
				"area": ""
			},
			{
				"title": "Clarks 男式 商务正装休闲皮鞋 Tilden Free 一脚蹬乐福鞋",
				"pic_url": "https://images-cn.ssl-images-amazon.cn/images/I/81eyZpecUSL.jpg",
				"price": "",
				"promotion_price": "",
				"price_range": null,
				"sales": 45,
				"num_iid": "B00TTJJTBY",
				"sample_id": "",
				"seller_nick": "",
				"post_fee": "",
				"area": ""
			},
			{
				"title": "Clarks Men&#39;s Nature II Derbys 男士皮鞋",
				"pic_url": "https://images-cn.ssl-images-amazon.cn/images/I/81NrXXjyBCL.jpg",
				"price": "",
				"promotion_price": "",
				"price_range": null,
				"sales": 301,
				"num_iid": "B002SNAYA8",
				"sample_id": "",
				"seller_nick": "",
				"post_fee": "",
				"area": ""
			},
			{
				"title": "Clarks 女士Taylor Shine切尔西靴",
				"pic_url": "https://images-cn.ssl-images-amazon.cn/images/I/81F46OYGswL.jpg",
				"price": "",
				"promotion_price": "",
				"price_range": null,
				"sales": 477,
				"num_iid": "B01D1XDXDI",
				"sample_id": "",
				"seller_nick": "",
				"post_fee": "",
				"area": ""
			},
			{
				"title": "ECCO 爱步 男士Irving德比鞋",
				"pic_url": "https://images-cn.ssl-images-amazon.cn/images/I/71hrCMSvZ-L.jpg",
				"price": "",
				"promotion_price": "",
				"price_range": null,
				"sales": 45,
				"num_iid": "B06Y1MYKHF",
				"sample_id": "",
				"seller_nick": "",
				"post_fee": "",
				"area": ""
			},
			{
				"title": "Aigle 艾高 Tenere Light 女士高帮徒步远足鞋",
				"pic_url": "https://images-cn.ssl-images-amazon.cn/images/I/81lpOg3p5YL.jpg",
				"price": "",
				"promotion_price": "",
				"price_range": null,
				"sales": 23,
				"num_iid": "B00SVDG4IA",
				"sample_id": "",
				"seller_nick": "",
				"post_fee": "",
				"area": ""
			},
			{
				"title": "ECCO 爱步 Biom Fjuel男士跑鞋",
				"pic_url": "https://images-cn.ssl-images-amazon.cn/images/I/612w5-z38KL.jpg",
				"price": "",
				"promotion_price": "",
				"price_range": null,
				"sales": 208,
				"num_iid": "B00VJ32RGC",
				"sample_id": "",
				"seller_nick": "",
				"post_fee": "",
				"area": ""
			},
			{
				"title": "Vans 范斯 Ward 女士绒面革/帆布低帮运动鞋",
				"pic_url": "https://images-cn.ssl-images-amazon.cn/images/I/71qSCIK2uRL.jpg",
				"price": "",
				"promotion_price": "",
				"price_range": null,
				"sales": 51,
				"num_iid": "B078PH6WC2",
				"sample_id": "",
				"seller_nick": "",
				"post_fee": "",
				"area": ""
			},
			{
				"title": "ECCO 爱步 男士Melbourne 粗皮鞋",
				"pic_url": "https://images-cn.ssl-images-amazon.cn/images/I/71l-4hFjz2L.jpg",
				"price": "",
				"promotion_price": "",
				"price_range": null,
				"sales": 71,
				"num_iid": "B076ZXM14W",
				"sample_id": "",
				"seller_nick": "",
				"post_fee": "",
				"area": ""
			},
			{
				"title": "Clarks Hamble Oak 女士皮鞋",
				"pic_url": "https://images-cn.ssl-images-amazon.cn/images/I/71tQGQnlV7L.jpg",
				"price": "",
				"promotion_price": "",
				"price_range": null,
				"sales": 345,
				"num_iid": "B0050N5DO0",
				"sample_id": "",
				"seller_nick": "",
				"post_fee": "",
				"area": ""
			},
			{
				"title": "Clarks Men&#39;s Derby 男士系带乐福鞋",
				"pic_url": "https://images-cn.ssl-images-amazon.cn/images/I/71v+FEKfwmL.jpg",
				"price": "",
				"promotion_price": "",
				"price_range": null,
				"sales": 39,
				"num_iid": "B07F8Y4276",
				"sample_id": "",
				"seller_nick": "",
				"post_fee": "",
				"area": ""
			},
			{
				"title": "Skechers Flex Advantage Sr 男士一脚蹬运动鞋",
				"pic_url": "https://images-cn.ssl-images-amazon.cn/images/I/71H1LFFa2vL.jpg",
				"price": "",
				"promotion_price": "",
				"price_range": null,
				"sales": 3,
				"num_iid": "B07TVPNVHT",
				"sample_id": "",
				"seller_nick": "",
				"post_fee": "",
				"area": ""
			},
			{
				"title": "Clarks 女士Linvale Jerica闭趾高跟鞋",
				"pic_url": "https://images-cn.ssl-images-amazon.cn/images/I/61BZB7zXRzL.jpg",
				"price": "",
				"promotion_price": "",
				"price_range": null,
				"sales": 18,
				"num_iid": "B07B8VX1VJ",
				"sample_id": "",
				"seller_nick": "",
				"post_fee": "",
				"area": ""
			},
			{
				"title": "ECCO 爱步 HELSINKI 男士 德比鞋 皮鞋",
				"pic_url": "https://images-cn.ssl-images-amazon.cn/images/I/81uCulyo7ML.jpg",
				"price": "",
				"promotion_price": "",
				"price_range": null,
				"sales": 33,
				"num_iid": "B001O9CNQK",
				"sample_id": "",
				"seller_nick": "",
				"post_fee": "",
				"area": ""
			},
			{
				"title": "ECCO 爱步 男士Exostridem训练鞋",
				"pic_url": "https://images-cn.ssl-images-amazon.cn/images/I/71f2+BDePaL.jpg",
				"price": "",
				"promotion_price": "",
				"price_range": null,
				"sales": 64,
				"num_iid": "B07MG97GZ6",
				"sample_id": "",
				"seller_nick": "",
				"post_fee": "",
				"area": ""
			},
			{
				"title": "ECCO 爱步 欧文Irving系列 男式一脚蹬式便鞋 乐福鞋",
				"pic_url": "https://images-cn.ssl-images-amazon.cn/images/I/61yIfAPZqIL.jpg",
				"price": "",
				"promotion_price": "",
				"price_range": null,
				"sales": 15,
				"num_iid": "B075JR8C1K",
				"sample_id": "",
				"seller_nick": "",
				"post_fee": "",
				"area": ""
			},
			{
				"title": "ECCO 爱步 女士 Terracruise Lt 户外登山运动鞋",
				"pic_url": "https://images-cn.ssl-images-amazon.cn/images/I/81jRl0XgawL.jpg",
				"price": "",
				"promotion_price": "",
				"price_range": null,
				"sales": 29,
				"num_iid": "B07DTH3MVB",
				"sample_id": "",
				"seller_nick": "",
				"post_fee": "",
				"area": ""
			},
			{
				"title": "Gabor 女式时尚包头高跟鞋",
				"pic_url": "https://images-cn.ssl-images-amazon.cn/images/I/610QKuMbkdL.jpg",
				"price": "",
				"promotion_price": "",
				"price_range": null,
				"sales": 0,
				"num_iid": "B07Q32QW8B",
				"sample_id": "",
				"seller_nick": "",
				"post_fee": "",
				"area": ""
			},
			{
				"title": "Clarks 男子Tilden Plain 德比牛津平底鞋",
				"pic_url": "https://images-cn.ssl-images-amazon.cn/images/I/61+ilt1JVfL.jpg",
				"price": "",
				"promotion_price": "",
				"price_range": null,
				"sales": 152,
				"num_iid": "B00TTJHAQK",
				"sample_id": "",
				"seller_nick": "",
				"post_fee": "",
				"area": ""
			},
			{
				"title": "ECCO 爱步 Soft 2 柔酷2号 女式胶底鞋 运动休闲鞋",
				"pic_url": "https://images-cn.ssl-images-amazon.cn/images/I/81qNSisvieL.jpg",
				"price": "",
				"promotion_price": "",
				"price_range": null,
				"sales": 9,
				"num_iid": "B00V39NEXC",
				"sample_id": "",
				"seller_nick": "",
				"post_fee": "",
				"area": ""
			},
			{
				"title": "Puma 彪马 Axis 中性成人运动鞋",
				"pic_url": "https://images-cn.ssl-images-amazon.cn/images/I/71M6zM-zUOL.jpg",
				"price": "",
				"promotion_price": "",
				"price_range": null,
				"sales": 19,
				"num_iid": "B07F2Q6PXV",
				"sample_id": "",
				"seller_nick": "",
				"post_fee": "",
				"area": ""
			},
			{
				"title": "Clarks 女式 Orinoco Club 切尔西靴",
				"pic_url": "https://images-cn.ssl-images-amazon.cn/images/I/91g88Yv+9ML.jpg",
				"price": "",
				"promotion_price": "",
				"price_range": null,
				"sales": 91,
				"num_iid": "B00475B8ZU",
				"sample_id": "",
				"seller_nick": "",
				"post_fee": "",
				"area": ""
			},
			{
				"title": "Gabor 女士时尚高跟鞋",
				"pic_url": "https://images-cn.ssl-images-amazon.cn/images/I/71fKlLnJoLL.jpg",
				"price": "",
				"promotion_price": "",
				"price_range": null,
				"sales": 0,
				"num_iid": "B07NSHGXQP",
				"sample_id": "",
				"seller_nick": "",
				"post_fee": "",
				"area": ""
			},
			{
				"title": "Clarks Vennor Walk 男士皮鞋 德比鞋",
				"pic_url": "https://images-cn.ssl-images-amazon.cn/images/I/51gYva3NXML.jpg",
				"price": "",
				"promotion_price": "",
				"price_range": null,
				"sales": 11,
				"num_iid": "B075DLRK1B",
				"sample_id": "",
				"seller_nick": "",
				"post_fee": "",
				"area": ""
			},
			{
				"title": "4堂时尚搭配课：鞋子、包包、配饰、内衣",
				"pic_url": "https://images-cn.ssl-images-amazon.cn/images/I/412aP-bgzXL.jpg",
				"price": "",
				"promotion_price": "",
				"price_range": null,
				"sales": 0,
				"num_iid": "B0757LR5BZ",
				"sample_id": "",
				"seller_nick": "",
				"post_fee": "",
				"area": ""
			},
			{
				"title": "PUMA 彪马 Tazon 6 Fracture FM 男士运动鞋",
				"pic_url": "https://images-cn.ssl-images-amazon.cn/images/I/61kyjQ9kFNL.jpg",
				"price": "",
				"promotion_price": "",
				"price_range": null,
				"sales": 24,
				"num_iid": "B01C3LK6DO",
				"sample_id": "",
				"seller_nick": "",
				"post_fee": "",
				"area": ""
			},
			{
				"title": "SAFERUNSAFERUN一次性鞋垫（女性用尺寸） 50双装 39（约24.5cm）根据鞋子的大小剪刀剪裁 吸收不适的汗水并保持鞋内干爽 纸鞋垫",
				"pic_url": "https://images-cn.ssl-images-amazon.cn/images/I/51M8q0ip7AL.jpg",
				"price": "",
				"promotion_price": "",
				"price_range": null,
				"sales": 0,
				"num_iid": "B07S1B8S7S",
				"sample_id": "",
				"seller_nick": "",
				"post_fee": "",
				"area": ""
			},
			{
				"title": "Clarks 男士 Becken Cap 德比鞋",
				"pic_url": "https://images-cn.ssl-images-amazon.cn/images/I/51+EeASfK+L.jpg",
				"price": "",
				"promotion_price": "",
				"price_range": null,
				"sales": 43,
				"num_iid": "B07DPNB7GS",
				"sample_id": "",
				"seller_nick": "",
				"post_fee": "",
				"area": ""
			},
			{
				"title": "PUMA 彪马 中性款 Anzarun Lite Jr 运动鞋",
				"pic_url": "https://images-cn.ssl-images-amazon.cn/images/I/71zMSgErQQL.jpg",
				"price": "",
				"promotion_price": "",
				"price_range": null,
				"sales": 0,
				"num_iid": "B07S8QCD6S",
				"sample_id": "",
				"seller_nick": "",
				"post_fee": "",
				"area": ""
			},
			{
				"title": "VANS 范斯 Filmore Decon 女式平底鞋 运动休闲鞋",
				"pic_url": "https://images-cn.ssl-images-amazon.cn/images/I/713cs0WdJRL.jpg",
				"price": "",
				"promotion_price": "",
				"price_range": null,
				"sales": 27,
				"num_iid": "B07FXQDNR8",
				"sample_id": "",
				"seller_nick": "",
				"post_fee": "",
				"area": ""
			},
			{
				"title": "2Toms 无臭鞋子和齿轮喷雾 - 消除汗液产生的异味(8 盎司瓶装)",
				"pic_url": "https://images-cn.ssl-images-amazon.cn/images/I/7176k-rCxNL.jpg",
				"price": "",
				"promotion_price": "",
				"price_range": null,
				"sales": 283,
				"num_iid": "B003WPPC3K",
				"sample_id": "",
				"seller_nick": "",
				"post_fee": "",
				"area": ""
			},
			{
				"title": "Clarks 其乐 男士布洛克烤花 商务休闲皮鞋",
				"pic_url": "https://images-cn.ssl-images-amazon.cn/images/I/61mu+HfBEdL.jpg",
				"price": "",
				"promotion_price": "",
				"price_range": null,
				"sales": 38,
				"num_iid": "B071WPJT5N",
				"sample_id": "",
				"seller_nick": "",
				"post_fee": "",
				"area": ""
			},
			{
				"title": "Columbia 男士 Fairbanks 低帮运动鞋",
				"pic_url": "https://images-cn.ssl-images-amazon.cn/images/I/81D02hrlBiL.jpg",
				"price": "",
				"promotion_price": "",
				"price_range": null,
				"sales": 503,
				"num_iid": "B07RJTKTWY",
				"sample_id": "",
				"seller_nick": "",
				"post_fee": "",
				"area": ""
			},
			{
				"title": "Ecco 爱步 Exostride Summer Trail 男士户外运动鞋",
				"pic_url": "https://images-cn.ssl-images-amazon.cn/images/I/71psAoAXlZL.jpg",
				"price": "",
				"promotion_price": "",
				"price_range": null,
				"sales": 17,
				"num_iid": "B07V9PR2RH",
				"sample_id": "",
				"seller_nick": "",
				"post_fee": "",
				"area": ""
			},
			{
				"title": "Gabor 女士休闲浅口芭蕾舞鞋",
				"pic_url": "https://images-cn.ssl-images-amazon.cn/images/I/61pVg2UBW6L.jpg",
				"price": "",
				"promotion_price": "",
				"price_range": null,
				"sales": 0,
				"num_iid": "B07Q41LKVQ",
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为了进行深度挖掘，电商企业需要充分利用数据分析和机器学习技术。例如，可以使用文本挖掘技术分析商品标题和描述信息，提取关键特征和情感倾向；使用图像识别技术分析图片信息，识别商品特征和细节；使用时间序列分析技术分析价格信息和库存数据，预测市场趋势和需求变化等。