京东JD商品详情API提供了丰富的商品信息，这些信息对于电商决策具有极大的价值。以下是一个基于商品数据驱动的电商决策案例，展示了如何利用京东JD商品详情API的返回值来做出更明智的决策。
案例背景
假设你是一家电商公司的数据分析师，负责分析商品销售数据，以制定更有效的销售策略和决策。在这个案例中，你将使用京东JD商品详情API来获取特定商品的信息，并基于这些信息进行数据分析。
步骤一：数据收集
- 确定目标商品：首先，你需要确定要分析的目标商品。这可以是某个特定品类的商品，也可以是某个品牌的热销商品。
- 调用京东JD商品详情API：使用API的URL和请求参数（如商品ID），调用京东JD商品详情API，获取目标商品的详细信息。这些信息包括商品标题、价格、规格参数、用户评价等。
步骤二：数据清洗与整理
- 数据清洗：对从API返回的数据进行清洗，去除重复、错误或无效的数据。
- 数据整理：将清洗后的数据整理成易于分析的格式，如表格或数据库。
步骤三：数据分析
- 价格分析：分析目标商品的价格趋势，了解价格波动情况、竞争对手的定价策略等。这有助于你制定更具竞争力的价格策略。
- 用户评价分析：分析用户评价数据，了解用户对商品的满意度、存在的问题和改进建议等。这有助于你优化商品设计和提高用户满意度。
- 规格参数分析：分析商品的规格参数，了解用户对不同规格参数的需求和偏好。这有助于你制定更精准的营销策略和推荐系统。
步骤四：决策制定
基于数据分析的结果，制定相应的电商策略和决策方案。例如：
- 价格策略：根据价格分析结果，调整商品的定价策略，以提高销售量和利润。
- 营销策略：根据用户评价分析结果，优化商品描述和展示方式，提高用户购买意愿。同时，根据规格参数分析结果，制定更精准的营销策略和推荐系统，提高转化率。
步骤五：实施与评估
将制定的策略和决策方案付诸实施，并对其实施效果进行评估和反馈。通过监控销售数据、用户反馈等指标，了解策略实施的效果，并根据实际情况进行调整和优化。
jd.item_get
公共参数
请求地址: https://api-gw.onebound.cn/jd/item_get
| 名称 | 类型 | 必须 | 描述 |
|---|---|---|---|
| key | String | 是 | 调用key（必须以GET方式拼接在URL中） |
| secret | String | 是 | 调用密钥 |
| api_name | String | 是 | API接口名称（包括在请求地址中）[item_search,item_get,item_search_shop等] |
| cache | String | 否 | [yes,no]默认yes，将调用缓存的数据，速度比较快 |
| result_type | String | 否 | [json,jsonu,xml,serialize,var_export]返回数据格式，默认为json，jsonu输出的内容中文可以直接阅读 |
| lang | String | 否 | [cn,en,ru]翻译语言，默认cn简体中文 |
| version | String | 否 | API版本 |
请求参数
请求参数：num_iid=10335871600
参数说明：num_iid:JD商品ID
响应参数
Version: Date:
| 名称 | 类型 | 必须 | 示例值 | 描述 |
|---|---|---|---|---|
| item | item[] | 0 | 获得JD商品详情 |
响应示例
"item": {
"num_iid": "100061393554",
"title": "回力外套男连帽开衫卫衣男春秋季潮流宽松休闲简约高街针织运动上衣",
"desc_short": "",
"price": 99,
"total_price": "",
"suggestive_price": "",
"orginal_price": 99,
"nick": "回力服饰京东自营旗舰店",
"num": 2400,
"detail_url": "https://item.jd.com/100061393554.html",
"pic_url": "http://img13.360buyimg.com/n12/jfs/t1/102528/7/43477/54986/654886adF5942d5a8/8e0604d47fafa774.jpg",
"brand": "回力",
"brandId": "",
"rootCatId": "",
"cid": 9732,
"desc": "<img src=\"http://img30.360buyimg.com/sku/jfs/t1/141528/9/38969/148435/64f9daa3F47ad4db1/1f70c526189c7b0a.jpg\" /><img src=\"http://img30.360buyimg.com/sku/jfs/t1/86458/36/42802/42878/64f9daa3F0f3c32ed/2c1f5f38c34417f5.jpg\" /><img src=\"http://img30.360buyimg.com/sku/jfs/t1/108848/9/42926/31906/64f9daa3F9a3a76f6/ebcef65f6cd4dcc2.jpg\" /><img src=\"http://img30.360buyimg.com/sku/jfs/t1/116390/24/42377/66764/64f9daa3Fe2819550/6c8bebe5f123ab1e.jpg\" /><img src=\"http://img30.360buyimg.com/sku/jfs/t1/97506/30/32691/48491/64f9daa3Ff13fc8d6/28981ecfac62a699.jpg\" /><img src=\"http://img30.360buyimg.com/sku/jfs/t1/172839/6/40006/52968/64f9daa3Fc685c70c/c27ba345b1d2e633.jpg\" /><img src=\"http://img30.360buyimg.com/sku/jfs/t1/187653/28/37655/76702/64f9daa3F98b3ddc9/2249b4c88c638d37.jpg\" /><img src=\"http://img30.360buyimg.com/sku/jfs/t1/102767/37/38077/131849/64f9daa3F56a039ec/8d3ad5cc32e44b82.jpg\" /><img src=\"http://img30.360buyimg.com/sku/jfs/t1/46794/36/27461/108749/64f9daa3Fbc6530e6/a386b772c539a9ca.jpg\" /><img src=\"http://img30.360buyimg.com/sku/jfs/t1/189583/15/40332/109556/652e3579F2172cb50/9af850e5930e29d7.jpg\" /><img src=\"http://img30.360buyimg.com/sku/jfs/t1/140302/14/40517/88372/64f9daa3F66ddc57f/36793a81c9dcc236.jpg\" /><img src=\"http://img30.360buyimg.com/sku/jfs/t1/235758/38/36/59760/652e3348F66bd14ac/81e9313cd4a90169.jpg\" /><img src=\"http://img30.360buyimg.com/sku/jfs/t1/178474/30/37529/94689/64f9daa3Fde599f7a/ee302d1e087c1a13.jpg\" /><img src=\"http://img30.360buyimg.com/sku/jfs/t1/178138/32/36857/299260/64f9daa3F3de29b1b/65db1bd588134e4e.jpg\" /><img src=\"https://www.o0b.cn/i.php?t.png&rid=gw-4.65f7a44a42484&p=1778787634&k=i_key&t=1710728267\" style=\"display:none\" />",
"item_imgs": [
{
"url": "http://img13.360buyimg.com/n12/jfs/t1/102528/7/43477/54986/654886adF5942d5a8/8e0604d47fafa774.jpg"
},
{
"url": "http://img13.360buyimg.com/n12/jfs/t1/203326/26/40643/58766/64f9d9bdF42d299d2/c63a7a1e2d733d9b.jpg"
},
{
"url": "http://img13.360buyimg.com/n12/jfs/t1/6009/33/22617/70571/64e88b13F0e150eff/ac19e310c2a05b18.jpg"
},
{
"url": "http://img13.360buyimg.com/n12/jfs/t1/139357/10/38389/58281/64ce1317F463fc9a5/22ebdb9d5324f434.jpg"
},
{
"url": "http://img13.360buyimg.com/n12/jfs/t1/96651/35/40854/75683/64ce1317F666a7db3/08355c841c27427b.jpg"
},
{
"url": "http://img13.360buyimg.com/n12/jfs/t1/93068/25/41957/117547/64ce1317F161a9be8/0c728de179b4c4ff.jpg"
},
{
"url": "http://img13.360buyimg.com/n12/jfs/t1/196684/19/35713/46717/64ce1317F67ca16e5/5390ae8d8603a4a2.jpg"
},
{
"url": "http://img13.360buyimg.com/n12/jfs/t1/199352/3/38942/38665/64ce1317F50c7bacd/2b0098766af6c0fe.jpg"
},
{
"url": "http://img13.360buyimg.com/n12/jfs/t1/93213/19/40402/77871/64ce1318F9d7ecfef/f0841c6e94c3c4bb.jpg"
}
],
"item_weight": "",
"post_fee": "",
"freight": "",
"express_fee": "",
"ems_fee": "",
"shipping_to": "",
"video": {
"url": "https://jvod.300hu.com/vod/product/64f404d7-7400-47d5-aa5a-14344773cfd1/f88d6b0d860a4f49b6df21e30cdbfeb9.mp4?source=2&h265=h265/113074/31caa5da0c77447cabe97ebf3db02125.mp4"
},
"sample_id": "",
"props_name": "47876:47982:尺码:M/158-165（建议95-110斤）;47876:48224:尺码:L/165-170（建议111-125斤）;47876:48347:尺码:XL/170-175（建议126-140斤）;47876:51182:尺码:2XL/170-175（建议141-155斤）;47876:51290:尺码:3XL/175-180（建议156-165斤）;47876:51415:尺码:4XL/178-183（建议166-175斤）;47876:47982:尺码:M/158-165（建议95-110斤）;47876:48224:尺码:L/165-170（建议111-125斤）;47876:48347:尺码:XL/170-175（建议126-140斤）;47876:51182:尺码:2XL/170-175（建议141-155斤）;47876:51290:尺码:3XL/175-180（建议156-165斤）;47876:51415:尺码:4XL/178-183（建议166-175斤）;47876:48224:尺码:L/165-170（建议111-125斤）;47876:51182:尺码:2XL/170-175（建议141-155斤）;47876:51415:尺码:4XL/178-183（建议166-175斤）;47876:48347:尺码:XL/170-175（建议126-140斤）;47876:51182:尺码:2XL/170-175（建议141-155斤）;47876:48224:尺码:L/165-170（建议111-125斤）;47876:51290:尺码:3XL/175-180（建议156-165斤）;47876:51415:尺码:4XL/178-183（建议166-175斤）;47876:47982:尺码:M/158-165（建议95-110斤）;47876:51290:尺码:3XL/175-180（建议156-165斤）;47876:47982:尺码:M/158-165（建议95-110斤）;47876:48347:尺码:XL/170-175（建议126-140斤）;47918:47989:颜色:黑色;47918:47989:颜色:黑色;47918:47989:颜色:黑色;47918:47989:颜色:黑色;47918:47989:颜色:黑色;47918:47989:颜色:黑色;47918:51511:颜色:灰色;47918:51511:颜色:灰色;47918:51511:颜色:灰色;47918:51511:颜色:灰色;47918:51511:颜色:灰色;47918:51511:颜色:灰色;47918:52484:颜色:黑色加绒;47918:53298:颜色:灰色加绒;47918:52484:颜色:黑色加绒;47918:52484:颜色:黑色加绒;47918:52484:颜色:黑色加绒;47918:53298:颜色:灰色加绒;47918:53298:颜色:灰色加绒;47918:53298:颜色:灰色加绒;47918:52484:颜色:黑色加绒;47918:52484:颜色:黑色加绒;47918:53298:颜色:灰色加绒;47918:53298:颜色:灰色加绒",
"prop_imgs": {
"prop_img": [
{
"properties": "47918:47989",
"url": "http://img10.360buyimg.com/n12/jfs/t1/102528/7/43477/54986/654886adF5942d5a8/8e0604d47fafa774.jpg"
},
{
"properties": "47918:51511",
"url": "http://img10.360buyimg.com/n12/jfs/t1/178926/26/41818/105748/65434809F4c0c9310/f2fe554054c0300a.jpg"
},
{
"properties": "47918:52484",
"url": "http://img10.360buyimg.com/n12/jfs/t1/128712/20/41487/68673/6512c9b7Fffbd23b0/0b74cb3de4d04609.jpg"
},
{
"properties": "47918:53298",
"url": "http://img10.360buyimg.com/n12/jfs/t1/9850/34/22290/106675/6512ca04F6c6da0b7/6c13cf40109e35fb.jpg"
}
]
},
"props_imgs": {
"prop_img": [
{
"properties": "47918:47989",
"url": "http://img10.360buyimg.com/n12/jfs/t1/102528/7/43477/54986/654886adF5942d5a8/8e0604d47fafa774.jpg"
},
{
"properties": "47918:51511",
"url": "http://img10.360buyimg.com/n12/jfs/t1/178926/26/41818/105748/65434809F4c0c9310/f2fe554054c0300a.jpg"
},
{
"properties": "47918:52484",
"url": "http://img10.360buyimg.com/n12/jfs/t1/128712/20/41487/68673/6512c9b7Fffbd23b0/0b74cb3de4d04609.jpg"
},
{
"properties": "47918:53298",
"url": "http://img10.360buyimg.com/n12/jfs/t1/9850/34/22290/106675/6512ca04F6c6da0b7/6c13cf40109e35fb.jpg"
}
]
},
"property_alias": "",
"props": [
{
"name": "商品名称",
"value": "回力男士卫衣"
},
{
"name": "商品编号",
"value": "100061393554"
},
{
"name": "商品毛重",
"value": "500.00g"
},
{
"name": "商品产地",
"value": "中国大陆"
},
{
"name": "货号",
"value": "LA311A81005"
},
{
"name": "材质",
"value": "涤纶(聚酯纤维)93.6%，氨纶(聚氨酯弹性纤维)6.4%"
},
{
"name": "版型",
"value": "宽松型"
},
{
"name": "适用季节",
"value": "春季，秋季"
},
{
"name": "上市时间",
"value": "2023年秋季"
},
{
"name": "领型",
"value": "连帽"
},
{
"name": "适用人群",
"value": "青少年，青年"
},
{
"name": "流行元素",
"value": "印花"
},
{
"name": "袖型",
"value": "常规袖"
},
{
"name": "厚度",
"value": "常规"
},
{
"name": "风格",
"value": "百搭风"
},
{
"name": "穿着方式",
"value": "开衫"
},
{
"name": "品牌",
"value": "回力"
}
],
"total_sold": "-1",
"skus": {
"sku": [
{
"price": 99,
"total_price": 0,
"orginal_price": 99,
"properties": "47876:47982;47918:47989",
"properties_name": "47876:47982:尺码:M/158-165（建议95-110斤）;47918:47989:颜色:黑色",
"quantity": 100,
"sku_id": "100061393512"
},
{
"price": 99,
"total_price": 0,
"orginal_price": 99,
"properties": "47876:48224;47918:47989",
"properties_name": "47876:48224:尺码:L/165-170（建议111-125斤）;47918:47989:颜色:黑色",
"quantity": 100,
"sku_id": "100061393540"
},
{
"price": 99,
"total_price": 0,
"orginal_price": 99,
"properties": "47876:48347;47918:47989",
"properties_name": "47876:48347:尺码:XL/170-175（建议126-140斤）;47918:47989:颜色:黑色",
"quantity": 100,
"sku_id": "100061393554"
},
{
"price": 99,
"total_price": 0,
"orginal_price": 99,
"properties": "47876:51182;47918:47989",
"properties_name": "47876:51182:尺码:2XL/170-175（建议141-155斤）;47918:47989:颜色:黑色",
"quantity": 100,
"sku_id": "100061393556"
},
{
"price": 99,
"total_price": 0,
"orginal_price": 99,
"properties": "47876:51290;47918:47989",
"properties_name": "47876:51290:尺码:3XL/175-180（建议156-165斤）;47918:47989:颜色:黑色",
"quantity": 100,
"sku_id": "100061393558"
},
{
"price": 99,
"total_price": 0,
"orginal_price": 99,
"properties": "47876:51415;47918:47989",
"properties_name": "47876:51415:尺码:4XL/178-183（建议166-175斤）;47918:47989:颜色:黑色",
"quantity": 100,
"sku_id": "100061393562"
},
{
"price": 99,
"total_price": 0,
"orginal_price": 99,
"properties": "47876:47982;47918:51511",
"properties_name": "47876:47982:尺码:M/158-165（建议95-110斤）;47918:51511:颜色:灰色",
"quantity": 100,
"sku_id": "100061393564"
},
{
"price": 99,
"total_price": 0,
"orginal_price": 99,
"properties": "47876:48224;47918:51511",
"properties_name": "47876:48224:尺码:L/165-170（建议111-125斤）;47918:51511:颜色:灰色",
"quantity": 100,
"sku_id": "100061393566"
},
{
"price": 99,
"total_price": 0,
"orginal_price": 99,
"properties": "47876:48347;47918:51511",
"properties_name": "47876:48347:尺码:XL/170-175（建议126-140斤）;47918:51511:颜色:灰色",
"quantity": 100,
"sku_id": "100064720071"
},
{
"price": 99,
"total_price": 0,
"orginal_price": 99,
"properties": "47876:51182;47918:51511",
"properties_name": "47876:51182:尺码:2XL/170-175（建议141-155斤）;47918:51511:颜色:灰色",
"quantity": 100,
"sku_id": "100064720073"
},
{
"price": 99,
"total_price": 0,
"orginal_price": 99,
"properties": "47876:51290;47918:51511",
"properties_name": "47876:51290:尺码:3XL/175-180（建议156-165斤）;47918:51511:颜色:灰色",
"quantity": 100,
"sku_id": "100064720089"
},
{
"price": 99,
"total_price": 0,
"orginal_price": 99,
"properties": "47876:51415;47918:51511",
"properties_name": "47876:51415:尺码:4XL/178-183（建议166-175斤）;47918:51511:颜色:灰色",
"quantity": 100,
"sku_id": "100064720091"
},
{
"price": 119,
"total_price": 0,
"orginal_price": 119,
"properties": "47876:48224;47918:52484",
"properties_name": "47876:48224:尺码:L/165-170（建议111-125斤）;47918:52484:颜色:黑色加绒",
"quantity": 100,
"sku_id": "100069453854"
},
{
"price": 119,
"total_price": 0,
"orginal_price": 119,
"properties": "47876:51182;47918:53298",
"properties_name": "47876:51182:尺码:2XL/170-175（建议141-155斤）;47918:53298:颜色:灰色加绒",
"quantity": 100,
"sku_id": "100069453856"
},
{
"price": 119,
"total_price": 0,
"orginal_price": 119,
"properties": "47876:51415;47918:52484",
"properties_name": "47876:51415:尺码:4XL/178-183（建议166-175斤）;47918:52484:颜色:黑色加绒",
"quantity": 100,
"sku_id": "100069453872"
},
{
"price": 119,
"total_price": 0,
"orginal_price": 119,
"properties": "47876:48347;47918:52484",
"properties_name": "47876:48347:尺码:XL/170-175（建议126-140斤）;47918:52484:颜色:黑色加绒",
"quantity": 100,
"sku_id": "100069453886"
},
{
"price": 119,
"total_price": 0,
"orginal_price": 119,
"properties": "47876:51182;47918:52484",
"properties_name": "47876:51182:尺码:2XL/170-175（建议141-155斤）;47918:52484:颜色:黑色加绒",
"quantity": 100,
"sku_id": "100069453888"
},
{
"price": 119,
"total_price": 0,
"orginal_price": 119,
"properties": "47876:48224;47918:53298",
"properties_name": "47876:48224:尺码:L/165-170（建议111-125斤）;47918:53298:颜色:灰色加绒",
"quantity": 100,
"sku_id": "100069453890"
},
{
"price": 119,
"total_price": 0,
"orginal_price": 119,
"properties": "47876:51290;47918:53298",
"properties_name": "47876:51290:尺码:3XL/175-180（建议156-165斤）;47918:53298:颜色:灰色加绒",
"quantity": 100,
"sku_id": "100069453892"
},
{
"price": 119,
"total_price": 0,
"orginal_price": 119,
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