淘宝商品搜索API，特别是关键字搜索API，为商家和开发者提供了丰富的数据支持，使得他们能够深入了解用户需求、市场趋势以及商品表现。以下是关于淘宝关键字搜索API返回值的全攻略，以及如何通过挖掘这些数据价值来提升电商营销效果：
一、淘宝关键字搜索API返回值详解
- 总结果数（total_results）：
- 描述：该字段表示与搜索关键字相关的商品总数。
- 数据价值：通过这一数据，可以了解市场对该关键字的供应情况和竞争激烈程度，为后续的关键词策略提供依据。
- 请求ID（request_id）：
- 描述：每个API请求都会生成一个唯一的请求ID，用于追踪和调试请求。
- 数据价值：帮助开发者更好地追踪和管理API调用，优化性能。
- 商品列表（items）：
- 描述：这是返回值的主体部分，包含了与搜索关键字相关的商品列表。每个商品都是一个独立的JSON对象，包含了商品的详细信息。
- 数据价值：
- 商品ID、标题、价格、销量等基本信息为商家提供了商品特点和市场需求的具体数据。
- 店铺信息、属性等扩展数据有助于商家分析竞争对手和市场趋势。
taobao.item_search
公共参数
请求地址:
| 名称 | 类型 | 必须 | 描述 |
|---|---|---|---|
| key | String | 是 | 调用key（必须以GET方式拼接在URL中） |
| secret | String | 是 | 调用密钥 |
| api_name | String | 是 | API接口名称（包括在请求地址中）[item_search,item_get,item_search_shop等] |
| cache | String | 否 | [yes,no]默认yes，将调用缓存的数据，速度比较快 |
| result_type | String | 否 | [json,jsonu,xml,serialize,var_export]返回数据格式，默认为json，jsonu输出的内容中文可以直接阅读 |
| lang | String | 否 | [cn,en,ru]翻译语言，默认cn简体中文 |
| version | String | 否 | API版本 |
请求参数
请求参数：q=女装&start_price=0&end_price=0&page=1&cat=0&discount_only=&sort=&page_size=&seller_info=&nick=&ppath=&imgid=&filter=
参数说明：q:搜索关键字
page:页数
响应参数
Version: Date:
| 名称 | 类型 | 必须 | 示例值 | 描述 |
|---|---|---|---|---|
| title | String | 0 | 法式复古山本超仙chic仙女赫本网红初春很仙法国小众裙子两件套装 | 商品标题 |
| pic_url | String | 0 | //img.alicdn.com/bao/uploaded/i3/3083218865/O1CN012FMDaiwxkenJGaM_!!0-item_pic.jpg | 宝贝图片 |
| promotion_price | Float | 0 | 178.00 | 优惠价 |
| price | Float | 0 | 178.00 | 价格 |
| sales | Int | 0 | 890 | 销量 |
| num_iid | Bigint | 0 | 577437133060 | 宝贝ID |
| area | String | 0 | 山东 | 店铺所在地 |
| detail_url | String | 0 | //detail.tmall.com/item.htm?id=586794298909&ns=1&abbucket=0 | 宝贝链接 |
响应示例
Result Object:
---------------------------------------
{
"items": {
"page": "1",
"real_total_results": 2000,
"total_results": 2000,
"page_size": 30,
"pagecount": 30,
"_ddf": "ti",
"item": [
{
"title": "赵露思同款蕉内凉皮301UV Pro修身防晒衣女士防紫外线外套",
"pic_url": "https://img.alicdn.com/img/bao/uploaded/i4/O1CN01TbQIQu1wp6M3mqmhw_!!0-saturn_solar.jpg_sum.jpg",
"orginal_price": 199,
"promotion_price": "179.00",
"price": "179.00",
"sales": 20000,
"num_iid": "762139551265",
"seller_nick": "Bananain蕉内旗舰店",
"detail_url": "https://item.taobao.com/item.htm?id=762139551265"
},
{
"title": "赵露思同款蕉内凉皮5系中长款防晒衣女士外套透气海边防晒服",
"pic_url": "https://img.alicdn.com/img/bao/uploaded/i4/O1CN017VwGtY1wp6M3OjpT0_!!0-saturn_solar.jpg_sum.jpg",
"orginal_price": 399,
"promotion_price": "379.00",
"price": "379.00",
"sales": 10000,
"num_iid": "697480204946",
"seller_nick": "Bananain蕉内旗舰店",
"detail_url": "https://item.taobao.com/item.htm?id=697480204946"
},
{
"title": "夏季时尚新款女装V字领双拉链上衣条纹开叉半身裙休闲减龄两件套",
"pic_url": "https://img.alicdn.com/img/bao/uploaded/i4/O1CN01pUDoO91CIbvqsdJvQ_!!0-saturn_solar.jpg_sum.jpg",
"orginal_price": 233,
"promotion_price": 233,
"price": 233,
"sales": 0,
"num_iid": "799084543847",
"seller_nick": "千金衣坊",
"detail_url": "https://item.taobao.com/item.htm?id=799084543847"
},
{
"title": "五年老店 超20种颜色高腰牛仔裤女直筒宽松2022年新款春季浅色显瘦小个子拖地阔腿裤子",
"pic_url": "https://img.alicdn.com/img/bao/uploaded/i4/O1CN01Ncrhpw1DFgnxC6d3B_!!0-saturn_solar.jpg_sum.jpg",
"orginal_price": 98,
"promotion_price": "63.48",
"price": "63.48",
"sales": 6000,
"num_iid": "665040023708",
"seller_nick": "忆韩阁旗舰店",
"detail_url": "https://item.taobao.com/item.htm?id=665040023708"
},
{
"title": "白色裙裤女2024新款夏季薄款高腰垂感a字半身裙小个子冰丝阔腿裤",
"pic_url": "https://img.alicdn.com/img/bao/uploaded/i4/O1CN01UiaoNT25tz7O3Rvv9_!!0-saturn_solar.jpg_sum.jpg",
"orginal_price": 78,
"promotion_price": 78,
"price": 78,
"sales": 0,
"num_iid": "786104299901",
"seller_nick": "志远驰缘品质服饰",
"detail_url": "https://item.taobao.com/item.htm?id=786104299901"
},
{
"title": "窄版山本裤女夏季薄款2024新款垂感直筒小个子休闲夏天冰丝阔腿裤",
"pic_url": "https://img.alicdn.com/img/bao/uploaded/i4/O1CN01dzV5FN25tz7SNt2pQ_!!0-saturn_solar.jpg_sum.jpg",
"orginal_price": 68,
"promotion_price": 68,
"price": 68,
"sales": 0,
"num_iid": "784808546918",
"seller_nick": "志远驰缘品质服饰",
"detail_url": "https://item.taobao.com/item.htm?id=784808546918"
},
{
"title": "空姐制服职业套装美容师工作服女前台工作装",
"pic_url": "https://img.alicdn.com/img/bao/uploaded/i4/O1CN01ZOWSHk27jYyVsNncQ_!!0-saturn_solar.jpg_sum.jpg",
"orginal_price": 836,
"promotion_price": "418.00",
"price": "418.00",
"sales": 4,
"num_iid": "614253165553",
"seller_nick": "jme金蓓妮职业装",
"detail_url": "https://item.taobao.com/item.htm?id=614253165553"
},
{
"title": "拉夏贝尔莱赛尔软牛仔裤女夏薄款直筒高腰怀旧蓝小个子天丝阔腿裤",
"pic_url": "https://img.alicdn.com/img/bao/uploaded/i4/O1CN01uik0YY22iaPkVfFET_!!0-saturn_solar.jpg_sum.jpg",
"orginal_price": 129.9,
"promotion_price": "89.90",
"price": "89.90",
"sales": 1,
"num_iid": "799647645903",
"seller_nick": "La Chapelle 女装品牌店",
"detail_url": "https://item.taobao.com/item.htm?id=799647645903"
},
{
"title": "GAOXIAOMENG丨白色醋酸阔腿裤女2024夏季薄款高腰垂感九分凉凉裤",
"pic_url": "https://img.alicdn.com/img/bao/uploaded/i4/O1CN01TiEaE41DACGm51BlY_!!0-saturn_solar.jpg_sum.jpg",
"orginal_price": 119,
"promotion_price": "94.00",
"price": "94.00",
"sales": 0,
"num_iid": "797246363268",
"seller_nick": "GAOXIAOMENG 高小檬",
"detail_url": "https://item.taobao.com/item.htm?id=797246363268"
},
{
"title": "拉夏贝尔薄款冰丝阔腿裤女夏新款直筒防晒裤垂感宽松慵懒山本裤子",
"pic_url": "https://img.alicdn.com/img/bao/uploaded/i4/O1CN01vrjxYw22iaPmfEHrJ_!!0-saturn_solar.jpg_sum.jpg",
"orginal_price": 169.9,
"promotion_price": 169.9,
"price": 169.9,
"sales": 10,
"num_iid": "799656388726",
"seller_nick": "La Chapelle 女装品牌店",
"detail_url": "https://item.taobao.com/item.htm?id=799656388726"
},
{
"title": "2023新店 女装垂感灰色阔腿裤西装裤女长裤",
"pic_url": "https://img.alicdn.com/img/bao/uploaded/i4/O1CN0108LzeR2DXYasGHmP8_!!0-saturn_solar.jpg_sum.jpg",
"orginal_price": 430,
"promotion_price": 430,
"price": 430,
"sales": 11,
"num_iid": "728712172365",
"seller_nick": "MOORING泊",
"detail_url": "https://item.taobao.com/item.htm?id=728712172365"
},
{
"title": "英国nextroad山本裤女夏季白色直筒裤高腰垂感宽松慵懒风阔腿裤子",
"pic_url": "https://img.alicdn.com/img/bao/uploaded/i4/O1CN01ckCg141CZ6BsrweJ3_!!0-saturn_solar.jpg_sum.jpg",
"orginal_price": 536,
"promotion_price": "268.00",
"price": "268.00",
"sales": 0,
"num_iid": "781643517358",
"seller_nick": "英国next road轻奢母婴专柜",
"detail_url": "https://item.taobao.com/item.htm?id=781643517358"
},
{
"title": "明星同款SELFWHO黑色海边度假连衣裙女高级感夏显瘦气质裙子",
"pic_url": "https://img.alicdn.com/img/bao/uploaded/i4/O1CN01xHZJv41RZkzhf6WPA_!!0-saturn_solar.jpg_sum.jpg",
"orginal_price": 799,
"promotion_price": "799.00",
"price": "799.00",
"sales": 3000,
"num_iid": "779574208762",
"seller_nick": "selfwho旗舰店",
"detail_url": "https://item.taobao.com/item.htm?id=779574208762"
},
{
"title": "三彩竹影清风2024夏季新款新中式旗袍裙印花连衣裙开叉长裙女",
"pic_url": "https://img.alicdn.com/img/bao/uploaded/i4/O1CN01u1P8Af26omELRU3Dd_!!0-saturn_solar.jpg_sum.jpg",
"orginal_price": 459,
"promotion_price": "438.00",
"price": "438.00",
"sales": 7000,
"num_iid": "787268066397",
"seller_nick": "三彩官方旗舰店",
"detail_url": "https://item.taobao.com/item.htm?id=787268066397"
},
{
"title": "凉感诗凡黎灰色直筒休闲短裤2024夏新款小个子米色西装裤子女",
"pic_url": "https://img.alicdn.com/img/bao/uploaded/i4/O1CN01PCG0hh1LSX3EHcjjV_!!0-saturn_solar.jpg_sum.jpg",
"orginal_price": 459,
"promotion_price": "299.00",
"price": "299.00",
"sales": 2000,
"num_iid": "779867307014",
"seller_nick": "诗凡黎官方旗舰店",
"detail_url": "https://item.taobao.com/item.htm?id=779867307014"
},
{
"title": "上衣衬衫府绸腰褶裙方领荷叶ProenzaSchoulerT恤边女装抽短袖",
"pic_url": "https://img.alicdn.com/img/bao/uploaded/i4/O1CN01hnWao91CbOAc4FQWc_!!0-saturn_solar.jpg_sum.jpg",
"orginal_price": 3500,
"promotion_price": 3500,
"price": 3500,
"sales": 2,
"num_iid": "695394488085",
"seller_nick": "ProenzaSchouler旗舰店",
"detail_url": "https://item.taobao.com/item.htm?id=695394488085"
},
{
"title": "Miss Sixty衬衫女含天丝镂空绣花娃娃领灯笼袖上衣",
"pic_url": "https://img.alicdn.com/img/bao/uploaded/i4/O1CN01ICnube1lzfikfdZSF_!!0-saturn_solar.jpg_sum.jpg",
"orginal_price": 1690,
"promotion_price": "1010.00",
"price": "1010.00",
"sales": 30,
"num_iid": "728943746903",
"seller_nick": "MISS SIXTY官方旗舰店",
"detail_url": "https://item.taobao.com/item.htm?id=728943746903"
},
{
"title": "Gap女装2024夏季新款纹理感撞色polo衫小香风短袖针织衫465703",
"pic_url": "https://img.alicdn.com/img/bao/uploaded/i4/O1CN01lerf4I1okxqdDSKgY_!!0-saturn_solar.jpg_sum.jpg",
"orginal_price": 299,
"promotion_price": "299.00",
"price": "299.00",
"sales": 1000,
"num_iid": "781229967143",
"seller_nick": "Gap官方旗舰店",
"detail_url": "https://item.taobao.com/item.htm?id=781229967143"
},
{
"title": "大码黑色碎花连衣裙女夏季新款微胖mm法式长裙小个子收腰显瘦裙子",
"pic_url": "https://img.alicdn.com/img/bao/uploaded/i4/O1CN01R3i9Wr1sDlb4aL58P_!!296055733-0-alimamacc.jpg_sum.jpg",
"orginal_price": 166,
"promotion_price": "149.00",
"price": "149.00",
"sales": 6000,
"num_iid": "780461608171",
"seller_nick": "李潇洒lindlook微胖大码女装",
"detail_url": "https://item.taobao.com/item.htm?id=780461608171"
},
{
"title": "贝茜妮法式薄款度假风天丝连衣裙女2024夏季新款宽松气质高腰裙子",
"pic_url": "https://img.alicdn.com/img/bao/uploaded/i4/O1CN01iwzamP1D3KKRNwIgE_!!0-saturn_solar.jpg_sum.jpg",
"orginal_price": 468,
"promotion_price": "399.00",
"price": "399.00",
"sales": 300,
"num_iid": "790303485208",
"seller_nick": "贝茜妮服饰旗舰店",
"detail_url": "https://item.taobao.com/item.htm?id=790303485208"
},
{
"title": "周淼zhoumiao2022春秋新款高级设计感女士黑色休闲小西装外套女",
"pic_url": "https://img.alicdn.com/img/bao/uploaded/i4/O1CN01XDsS3B1D3K40RY4ey_!!0-saturn_solar.jpg_sum.jpg",
"orginal_price": 299,
"promotion_price": 299,
"price": 299,
"sales": 1000,
"num_iid": "650632947405",
"seller_nick": "周淼ZHOUMIAO",
"detail_url": "https://item.taobao.com/item.htm?id=650632947405"
},
{
"title": "牛仔半身裙女夏季高腰包臀裙2024新款复古直筒宽松a字中长款半裙",
"pic_url": "https://img.alicdn.com/img/bao/uploaded/i4/O1CN01YFqtOh1CE1pj5WBVP_!!0-saturn_solar.jpg_sum.jpg",
"orginal_price": 118,
"promotion_price": "69.00",
"price": "69.00",
"sales": 10000,
"num_iid": "707400236957",
"seller_nick": "caiwinking旗舰店",
"detail_url": "https://item.taobao.com/item.htm?id=707400236957"
},
{
"title": "Fabrique工装连帽抽绳连衣裙腰部",
"pic_url": "https://img.alicdn.com/img/bao/uploaded/i4/O1CN01MIRuf71Cucm7DZrrV_!!0-saturn_solar.jpg_sum.jpg",
"orginal_price": 1490,
"promotion_price": "1490.00",
"price": "1490.00",
"sales": 100,
"num_iid": "768750474622",
"seller_nick": "Fabrique旗舰店",
"detail_url": "https://item.taobao.com/item.htm?id=768750474622"
},
{
"title": "24膝瑞克包及欧文斯丝滑臀半身裙LIDO女士黑色OWENS春夏RICK",
"pic_url": "https://img.alicdn.com/img/bao/uploaded/i4/O1CN01XH8Tig1YXC5WGoUv6_!!0-saturn_solar.jpg_sum.jpg",
"orginal_price": 4710,
"promotion_price": "4710.00",
"price": "4710.00",
"sales": 2,
"num_iid": "760711605584",
"seller_nick": "Rick Owens官方旗舰店",
"detail_url": "https://item.taobao.com/item.htm?id=760711605584"
},
{
"title": "贝茜妮法式高腰设计感连衣裙女2024夏季新款时尚收腰气质长款裙子",
"pic_url": "https://img.alicdn.com/img/bao/uploaded/i4/O1CN01XYL53E1D3KKSIil36_!!0-saturn_solar.jpg_sum.jpg",
"orginal_price": 528,
"promotion_price": "449.00",
"price": "449.00",
"sales": 300,
"num_iid": "783120459536",
"seller_nick": "贝茜妮服饰旗舰店",
"detail_url": "https://item.taobao.com/item.htm?id=783120459536"
},
{
"title": "12年老店 12种颜色女装高端西装女套装气质时尚名媛职业装2020",
"pic_url": "https://img.alicdn.com/img/bao/uploaded/i4/O1CN01t1hD5w1Fj7Mn7X8Ey_!!0-saturn_solar.jpg_sum.jpg",
"orginal_price": 1032,
"promotion_price": "358.00",
"price": "358.00",
"sales": 6,
"num_iid": "600083387506",
"seller_nick": "艾依芭旗舰店",
"detail_url": "https://item.taobao.com/item.htm?id=600083387506"二、关键字搜索API的数据价值挖掘
- 市场需求分析：
- 通过总结果数和商品列表，可以了解用户对某一关键字的需求程度和市场需求分布。
- 进而根据这些数据调整商品策略，如优化商品标题、增加商品种类等。
- 竞争情况分析：
- 通过对商品列表中的店铺信息、价格、销量等数据的分析，可以了解竞争对手的定价策略、市场份额等。
- 根据这些信息，商家可以制定更具竞争力的价格策略和营销策略。
- 市场趋势预测：
- 通过对长时间内关键字搜索数据的变化趋势进行分析，可以预测未来市场的发展趋势和消费者需求的变化。
- 这有助于商家提前布局，抓住市场机遇。
- 个性化推荐系统：
- 利用关键字搜索API获取的用户搜索历史和行为数据，可以构建个性化推荐系统。
- 根据用户的兴趣和偏好，推荐相关的商品和服务，提高购买转化率和用户满意度。
- 商品优化建议：
- 结合搜索数据和商品详情API的数据，可以为商家提供商品优化建议。
- 如优化商品标题、描述、图片等，提高商品的搜索排名和点击率。
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