一、引言
随着电子商务的快速发展，消费者对购物体验的要求日益提高。阿里巴巴中国站作为电商行业的领军企业，不断推出创新服务以满足市场需求。其中，拍立淘API作为基于图像识别技术的商品搜索服务，为用户带来了全新的购物体验，同时也为电商市场竞争注入了新的活力。
二、拍立淘API概述
拍立淘API是阿里巴巴中国站提供的一项基于图片搜索的商品搜索服务。用户可以通过上传商品图片，系统自动识别图片中的商品信息，并返回与之相关的搜索结果。这一技术的实现依赖于深度学习、计算机视觉等先进技术，为电商行业带来了革命性的变革。
三、拍立淘API返回值分析
- 主要返回值
request_id：请求的唯一标识符，用于追踪和调试请求。code：响应状态码，200通常表示成功。msg：响应消息，描述操作的成功与否或错误详细信息。items：搜索到的商品列表，包含商品的详细信息。total_results：总共搜索到的商品数量。page_size：每页返回的商品数量。page_no：当前页码。
- 商品列表（items）详解
num_iid：商品的唯一标识符，用于后续操作。title：商品标题，简洁明了地描述商品。pic_url：商品主图的URL，方便用户查看商品外观。detail_url：商品的详情页URL，提供更多商品信息。price：商品价格，通常以元为单位，但可能需要根据具体格式进行转换。view_count：商品的浏览量，反映商品受欢迎程度。comment_count：商品的评论数，为用户提供参考。
- 其他返回值
- 分类信息：搜索到的商品可能还包含分类信息，帮助用户更好地了解商品所属类别。
- 相关推荐：根据上传的图片推荐相关的商品，这些推荐商品可能与上传图片中的商品相似，或者属于同一类目、同一品牌等。
item_search_img-按图搜索1688商品（拍立淘）
1688.item_search_img
公共参数
请求地址: https://api-gw.onebound.cn/1688/item_search_img
| 名称 | 类型 | 必须 | 描述 |
|---|---|---|---|
| key | String | 是 | 调用key（必须以GET方式拼接在URL中） |
| secret | String | 是 | 调用密钥 |
| api_name | String | 是 | API接口名称（包括在请求地址中）[item_search,item_get,item_search_shop等] |
| cache | String | 否 | [yes,no]默认yes，将调用缓存的数据，速度比较快 |
| result_type | String | 否 | [json,jsonu,xml,serialize,var_export]返回数据格式，默认为json，jsonu输出的内容中文可以直接阅读 |
| lang | String | 否 | [cn,en,ru]翻译语言，默认cn简体中文 |
| version | String | 否 | API版本 |
请求参数
请求参数：imgid=http://g-search3.alicdn.com/img/bao/uploaded/i4/O1CN01IDpcD81zHbpHs1YgT_!!2200811456689.jpg
参数说明：imgid:图片地址（使用淘宝upload_img接口上传图片，返回图片地址）
如:https://img.alicdn.com/imgextra/i3/15353738/TB2HDHAqN9YBuNjy0FfXXXIsVXa_!!15353738-0-beehive-scenes.jpg
响应参数
Version: Date:
| 名称 | 类型 | 必须 | 示例值 | 描述 |
|---|---|---|---|---|
| items | items[] | 0 | 按图搜索1688商品 |
响应示例
"items": {
"real_total_results": 80,
"error": "",
"item": [
{
"title": "精英篮球袜子男短袜加厚无骨缝头毛巾底吸汗透气户外跑步毛巾运动",
"pic_url": "https://cbu01.alicdn.com/img/ibank/2020/490/610/23562016094_1701667707.jpg",
"price": "3.00",
"sales": 1600,
"num_iid": "634209995336",
"turnHead": "4.4%",
"seller_nick": "江西恒康麻业针织有限公司",
"area": "宜春市",
"detail_url": "https://detailp4p.1688.com/buyer/offerdetail/634209995336.html?trace_log=p4p&traceId=bd52b859fb37482fa782f783fdf4a277&spm=a262eq.8850311.1688img_search.1/obj_p4pOfferExtV2&_p_isad=1&__track_scene=app_search&offerId=634209995336&type=p4p"
},
{
"title": "勇士篮球比赛运动袜 成人锦纶精英篮球袜 吸汗透气 一件代发",
"pic_url": "https://cbu01.alicdn.com/img/ibank/2018/231/872/9624278132_504216710.jpg",
"price": "12.00",
"sales": 4,
"num_iid": "580998304735",
"turnHead": "33.3%",
"seller_nick": "深圳龙华区威町服装商行",
"area": "广州市",
"detail_url": "http://detail.m.1688.com/page/index.html?offerId=580998304735&sortType=&pageId=&abBizDataType=cbuOffer&trace_log=normal&traceId=bd52b859fb37482fa782f783fdf4a277&spm=a262eq.8850311.1688img_search.2/obj_normalOfferExtV2&__track_scene=app_search&type=normal"
},
{
"title": "依兰针织定制压力运动袜足球篮球袜莱卡stance专业运动袜定做",
"pic_url": "https://cbu01.alicdn.com/img/ibank/2018/697/992/8785299796_1251967097.jpg",
"price": "10.00",
"sales": 1,
"num_iid": "552588406258",
"turnHead": "28.8%",
"seller_nick": "诸暨市依兰针织有限公司",
"area": "诸暨市",
"detail_url": "http://detail.m.1688.com/page/index.html?offerId=552588406258&sortType=&pageId=&abBizDataType=cbuOffer&trace_log=normal&traceId=bd52b859fb37482fa782f783fdf4a277&spm=a262eq.8850311.1688img_search.3/obj_normalOfferExtV2&__track_scene=app_search&type=normal"
},
{
"title": "专业户外运动毛巾底篮球袜透气吸汗防滑耐摩包裹防护可定制",
"pic_url": "https://cbu01.alicdn.com/img/ibank/2018/046/945/8853549640_866248898.jpg",
"price": "7.70",
"sales": 116,
"num_iid": "569816875927",
"turnHead": "31.3%",
"seller_nick": "晋江沐胜服饰有限公司",
"area": "晋江市",
"detail_url": "http://detail.m.1688.com/page/index.html?offerId=569816875927&sortType=&pageId=&abBizDataType=cbuOffer&trace_log=normal&traceId=bd52b859fb37482fa782f783fdf4a277&spm=a262eq.8850311.1688img_search.4/obj_normalOfferExtV2&__track_scene=app_search&type=normal"
},
{
"title": "领途中筒足球袜男士加厚毛巾袜透气耐磨运动袜现货批发训练足球袜",
"pic_url": "https://cbu01.alicdn.com/img/ibank/2020/948/873/16050378849_1409184180.jpg",
"price": "6.50",
"sales": 8,
"num_iid": "638389370858",
"turnHead": "16.6%",
"seller_nick": "佛山市南海领途袜业有限公司",
"area": "佛山市",
"detail_url": "http://detail.m.1688.com/page/index.html?offerId=638389370858&sortType=&pageId=&abBizDataType=cbuOffer&trace_log=normal&traceId=bd52b859fb37482fa782f783fdf4a277&spm=a262eq.8850311.1688img_search.5/obj_normalOfferExtV2&__track_scene=app_search&type=normal"
},
{
"title": "儿童专业精英篮球袜男詹姆斯高筒球袜少年毛巾底孩子童篮球袜子",
"pic_url": "https://cbu01.alicdn.com/img/ibank/2020/987/710/22796017789_1483736682.jpg",
"price": "12.00",
"sales": 0,
"num_iid": "633288097525",
"turnHead": "5.1%",
"seller_nick": "莆田市秀屿区东庄成蹊百货商行",
"area": "莆田市",
"detail_url": "http://detail.m.1688.com/page/index.html?offerId=633288097525&sortType=&pageId=&abBizDataType=cbuOffer&trace_log=normal&traceId=bd52b859fb37482fa782f783fdf4a277&spm=a262eq.8850311.1688img_search.6/obj_normalOfferExtV2&__track_scene=app_search&type=normal"
},
{
"title": "厂家批发定制男士中长筒毛巾底运动袜吸汗透气户外篮球袜",
"pic_url": "https://cbu01.alicdn.com/img/ibank/O1CN018hjpsa1IuyUjZ1LhN_!!6000000000954-0-cib.jpg",
"price": "7.50",
"sales": 0,
"num_iid": "634782849328",
"turnHead": "35%",
"seller_nick": "义乌市肖华日用品厂",
"area": "金华市",
"detail_url": "https://detailp4p.1688.com/buyer/offerdetail/634782849328.html?trace_log=p4p&traceId=bd52b859fb37482fa782f783fdf4a277&spm=a262eq.8850311.1688img_search.7/obj_p4pOfferExtV2&_p_isad=1&__track_scene=app_search&offerId=634782849328&type=p4p"
},
{
"title": "恒源祥儿童袜子秋冬加厚毛圈袜男童女童冬季保暖舒适拼色中筒棉袜",
"pic_url": "https://cbu01.alicdn.com/img/ibank/2020/841/940/23432049148_1169299785.jpg",
"price": "22.58",
"sales": 0,
"num_iid": "633985649183",
"turnHead": "9.8%",
"seller_nick": "宁陵县徘徊百货用品店",
"area": "宁陵县",
"detail_url": "http://detail.m.1688.com/page/index.html?offerId=633985649183&sortType=&pageId=&abBizDataType=cbuOffer&trace_log=normal&traceId=bd52b859fb37482fa782f783fdf4a277&spm=a262eq.8850311.1688img_search.8/obj_normalOfferExtV2&__track_scene=app_search&type=normal"
},
{
"title": "专业精英篮球袜男23号詹姆斯高筒球袜球星24号毛巾底儿童篮球袜子",
"pic_url": "https://cbu01.alicdn.com/img/ibank/O1CN01oseMNa1EJBLaqkU6C_!!6000000000330-0-cib.jpg",
"price": "13.80",
"sales": 2,
"num_iid": "634830426442",
"turnHead": "7.1%",
"seller_nick": "惠州市庄惠堂药材有限公司",
"area": "义乌市",
"detail_url": "http://detail.m.1688.com/page/index.html?offerId=634830426442&sortType=&pageId=&abBizDataType=cbuOffer&trace_log=normal&traceId=bd52b859fb37482fa782f783fdf4a277&spm=a262eq.8850311.1688img_search.9/obj_normalOfferExtV2&__track_scene=app_search&type=normal"
},
{
"title": "防滑中筒足球袜 成人儿童毛巾底神袜男女短筒 专业运动低帮训练袜",
"pic_url": "https://cbu01.alicdn.com/img/ibank/2020/370/224/23355422073_193481671.jpg",
"price": "13.00",
"sales": 4,
"num_iid": "633354011246",
"turnHead": "13.3%",
"seller_nick": "义乌市霓凰贸易有限公司",
"area": "义乌市",
"detail_url": "http://detail.m.1688.com/page/index.html?offerId=633354011246&sortType=&pageId=&abBizDataType=cbuOffer&trace_log=normal&traceId=bd52b859fb37482fa782f783fdf4a277&spm=a262eq.8850311.1688img_search.10/obj_normalOfferExtV2&__track_scene=app_search&type=normal"
},
{
"title": "男士袜子 运动加厚男士运动袜子专业毛巾底袜高统篮球袜运动防滑",
"pic_url": "https://cbu01.alicdn.com/img/ibank/2019/171/382/10866283171_1699305130.jpg",
"price": "2.09",
"sales": 0,
"num_iid": "638452161039",
"turnHead": "2.4%",
"seller_nick": "尤溪县小橘子商行",
"area": "三明市",
"detail_url": "http://detail.m.1688.com/page/index.html?offerId=638452161039&sortType=&pageId=&abBizDataType=cbuOffer&trace_log=normal&traceId=bd52b859fb37482fa782f783fdf4a277&spm=a262eq.8850311.1688img_search.11/obj_normalOfferExtV2&__track_scene=app_search&type=normal"
},
{
"title": "精英篮球袜男中筒袜秋冬加厚运动袜毛巾底精英袜机能吸汗篮球袜",
"pic_url": "https://cbu01.alicdn.com/img/ibank/2020/387/030/19507030783_202062677.jpg",
"price": "18.12",
"sales": 0,
"num_iid": "626278787885",
"turnHead": "10.3%",
"seller_nick": "丹阳市开发区易更强百货店",
"area": "镇江市",
"detail_url": "http://detail.m.1688.com/page/index.html?offerId=626278787885&sortType=&pageId=&abBizDataType=cbuOffer&trace_log=normal&traceId=bd52b859fb37482fa782f783fdf4a277&spm=a262eq.8850311.1688img_search.12/obj_normalOfferExtV2&__track_scene=app_search&type=normal"
},
{
"title": "厂家可定制篮球袜毛巾底运动船袜毛圈户外中短筒精英跑步袜",
"pic_url": "https://cbu01.alicdn.com/img/ibank/O1CN010a3Or31cr7TT5Rh7e_!!6000000003653-0-cib.jpg",
四、图像识别技术的优势
- 提高搜索效率：用户无需输入繁琐的关键词，只需上传图片即可快速找到相似商品。
- 提升用户体验：直观、便捷的搜索方式更符合现代消费者的购物习惯。
- 推动个性化推荐：基于图像识别技术的推荐系统能够更准确地理解用户需求，提供个性化的购物建议。
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