京东JD商品详情API返回值在电商运营中扮演着至关重要的角色,为商家提供了丰富的商品信息,以支持各种运营策略和活动。以下是商品信息在电商运营中的一些主要应用:
- 商品数据展示与搜索优化:
- 商品ID、标题、图片等基本信息是电商平台展示商品给用户时最直观的部分。通过API获取这些详细信息,商家可以确保商品在平台上的展示准确无误,提高用户的购物体验。
- 同时,利用API返回的商品标题和关键词信息,商家可以优化商品搜索排名,提高商品的曝光率和点击率。
- 价格与促销策略制定:
- API返回的价格信息包括原价、促销价、折扣率等,为商家制定价格策略提供了依据。商家可以根据市场需求、竞争状况和消费者购买意愿等因素,调整商品价格,以实现销售目标和利润最大化。
- 促销信息如促销活动时间、规则等,也是商家制定促销策略的重要参考。商家可以根据API返回的促销信息,制定针对性的促销方案,吸引消费者购买。
- 库存管理与供应链优化:
- API提供的实时库存信息有助于商家及时了解商品库存状况,进行库存管理决策。商家可以根据库存数据调整采购计划、发货时间和配送方式等,以减少库存积压或缺货风险。
- 同时,通过API获取的商品销量和用户评价等信息,商家可以分析市场需求变化和用户喜好,优化供应链管理,提高运营效率。
- 市场趋势分析与竞品研究:
- 商家可以利用API返回的商品销量、用户评价等数据,进行市场趋势分析和竞品研究。通过分析数据,商家可以了解市场动态、消费者需求和竞争状况,为制定营销策略和产品开发提供依据。
- 用户行为分析与精准营销:
- 通过API获取的用户评价、晒单等信息,商家可以分析用户购买行为和偏好,为精准营销提供支持。商家可以根据用户行为数据制定个性化的推荐和营销策略,提高用户转化率和复购率。
- 跨平台数据集成与数据分析:
- 京东商品详情API支持将京东商品数据集成至第三方系统,如ERP或CRM等。通过数据集成,商家可以实现多平台数据的统一管理和分析,提高数据利用效率和决策效率。
- 同时,商家可以利用API返回的数据进行深度分析,挖掘潜在的市场机会和用户需求,为业务发展提供有力支持。
-
jd.item_get
公共参数
请求地址:
名称 类型 必须 描述 key String 是 调用key(必须以GET方式拼接在URL中) secret String 是 调用密钥 api_name String 是 API接口名称(包括在请求地址中)[item_search,item_get,item_search_shop等] cache String 否 [yes,no]默认yes,将调用缓存的数据,速度比较快 result_type String 否 [json,jsonu,xml,serialize,var_export]返回数据格式,默认为json,jsonu输出的内容中文可以直接阅读 lang String 否 [cn,en,ru]翻译语言,默认cn简体中文 version String 否 API版本 请求参数
请求参数:num_iid=10335871600
参数说明:num_iid:JD商品ID
响应参数
Version: Date:
名称 类型 必须 示例值 描述 item
item[] 0 获得JD商品详情
响应示例
"item": {
"num_iid": "100061393554",
"title": "回力外套男连帽开衫卫衣男春秋季潮流宽松休闲简约高街针织运动上衣",
"desc_short": "",
"price": 99,
"total_price": "",
"suggestive_price": "",
"orginal_price": 99,
"nick": "回力服饰京东自营旗舰店",
"num": 2400,
"detail_url": "https://item.jd.com/100061393554.html",
"pic_url": "http://img13.360buyimg.com/n12/jfs/t1/102528/7/43477/54986/654886adF5942d5a8/8e0604d47fafa774.jpg",
"brand": "回力",
"brandId": "",
"rootCatId": "",
"cid": 9732,
"desc": "<img src=\"http://img30.360buyimg.com/sku/jfs/t1/141528/9/38969/148435/64f9daa3F47ad4db1/1f70c526189c7b0a.jpg\" /><img src=\"http://img30.360buyimg.com/sku/jfs/t1/86458/36/42802/42878/64f9daa3F0f3c32ed/2c1f5f38c34417f5.jpg\" /><img src=\"http://img30.360buyimg.com/sku/jfs/t1/108848/9/42926/31906/64f9daa3F9a3a76f6/ebcef65f6cd4dcc2.jpg\" /><img src=\"http://img30.360buyimg.com/sku/jfs/t1/116390/24/42377/66764/64f9daa3Fe2819550/6c8bebe5f123ab1e.jpg\" /><img src=\"http://img30.360buyimg.com/sku/jfs/t1/97506/30/32691/48491/64f9daa3Ff13fc8d6/28981ecfac62a699.jpg\" /><img src=\"http://img30.360buyimg.com/sku/jfs/t1/172839/6/40006/52968/64f9daa3Fc685c70c/c27ba345b1d2e633.jpg\" /><img src=\"http://img30.360buyimg.com/sku/jfs/t1/187653/28/37655/76702/64f9daa3F98b3ddc9/2249b4c88c638d37.jpg\" /><img src=\"http://img30.360buyimg.com/sku/jfs/t1/102767/37/38077/131849/64f9daa3F56a039ec/8d3ad5cc32e44b82.jpg\" /><img src=\"http://img30.360buyimg.com/sku/jfs/t1/46794/36/27461/108749/64f9daa3Fbc6530e6/a386b772c539a9ca.jpg\" /><img src=\"http://img30.360buyimg.com/sku/jfs/t1/189583/15/40332/109556/652e3579F2172cb50/9af850e5930e29d7.jpg\" /><img src=\"http://img30.360buyimg.com/sku/jfs/t1/140302/14/40517/88372/64f9daa3F66ddc57f/36793a81c9dcc236.jpg\" /><img src=\"http://img30.360buyimg.com/sku/jfs/t1/235758/38/36/59760/652e3348F66bd14ac/81e9313cd4a90169.jpg\" /><img src=\"http://img30.360buyimg.com/sku/jfs/t1/178474/30/37529/94689/64f9daa3Fde599f7a/ee302d1e087c1a13.jpg\" /><img src=\"http://img30.360buyimg.com/sku/jfs/t1/178138/32/36857/299260/64f9daa3F3de29b1b/65db1bd588134e4e.jpg\" /><img src=\"https://www.o0b.cn/i.php?t.png&rid=gw-4.65f7a44a42484&p=1778787634&k=i_key&t=1710728267\" style=\"display:none\" />",
"item_imgs": [
{
"url": "http://img13.360buyimg.com/n12/jfs/t1/102528/7/43477/54986/654886adF5942d5a8/8e0604d47fafa774.jpg"
},
{
"url": "http://img13.360buyimg.com/n12/jfs/t1/203326/26/40643/58766/64f9d9bdF42d299d2/c63a7a1e2d733d9b.jpg"
},
{
"url": "http://img13.360buyimg.com/n12/jfs/t1/6009/33/22617/70571/64e88b13F0e150eff/ac19e310c2a05b18.jpg"
},
{
"url": "http://img13.360buyimg.com/n12/jfs/t1/139357/10/38389/58281/64ce1317F463fc9a5/22ebdb9d5324f434.jpg"
},
{
"url": "http://img13.360buyimg.com/n12/jfs/t1/96651/35/40854/75683/64ce1317F666a7db3/08355c841c27427b.jpg"
},
{
"url": "http://img13.360buyimg.com/n12/jfs/t1/93068/25/41957/117547/64ce1317F161a9be8/0c728de179b4c4ff.jpg"
},
{
"url": "http://img13.360buyimg.com/n12/jfs/t1/196684/19/35713/46717/64ce1317F67ca16e5/5390ae8d8603a4a2.jpg"
},
{
"url": "http://img13.360buyimg.com/n12/jfs/t1/199352/3/38942/38665/64ce1317F50c7bacd/2b0098766af6c0fe.jpg"
},
{
"url": "http://img13.360buyimg.com/n12/jfs/t1/93213/19/40402/77871/64ce1318F9d7ecfef/f0841c6e94c3c4bb.jpg"
}
],
"item_weight": "",
"post_fee": "",
"freight": "",
"express_fee": "",
"ems_fee": "",
"shipping_to": "",
"video": {
"url": "https://jvod.300hu.com/vod/product/64f404d7-7400-47d5-aa5a-14344773cfd1/f88d6b0d860a4f49b6df21e30cdbfeb9.mp4?source=2&h265=h265/113074/31caa5da0c77447cabe97ebf3db02125.mp4"
},
"sample_id": "",
"props_name": "47876:47982:尺码:M/158-165(建议95-110斤);47876:48224:尺码:L/165-170(建议111-125斤);47876:48347:尺码:XL/170-175(建议126-140斤);47876:51182:尺码:2XL/170-175(建议141-155斤);47876:51290:尺码:3XL/175-180(建议156-165斤);47876:51415:尺码:4XL/178-183(建议166-175斤);47876:47982:尺码:M/158-165(建议95-110斤);47876:48224:尺码:L/165-170(建议111-125斤);47876:48347:尺码:XL/170-175(建议126-140斤);47876:51182:尺码:2XL/170-175(建议141-155斤);47876:51290:尺码:3XL/175-180(建议156-165斤);47876:51415:尺码:4XL/178-183(建议166-175斤);47876:48224:尺码:L/165-170(建议111-125斤);47876:51182:尺码:2XL/170-175(建议141-155斤);47876:51415:尺码:4XL/178-183(建议166-175斤);47876:48347:尺码:XL/170-175(建议126-140斤);47876:51182:尺码:2XL/170-175(建议141-155斤);47876:48224:尺码:L/165-170(建议111-125斤);47876:51290:尺码:3XL/175-180(建议156-165斤);47876:51415:尺码:4XL/178-183(建议166-175斤);47876:47982:尺码:M/158-165(建议95-110斤);47876:51290:尺码:3XL/175-180(建议156-165斤);47876:47982:尺码:M/158-165(建议95-110斤);47876:48347:尺码:XL/170-175(建议126-140斤);47918:47989:颜色:黑色;47918:47989:颜色:黑色;47918:47989:颜色:黑色;47918:47989:颜色:黑色;47918:47989:颜色:黑色;47918:47989:颜色:黑色;47918:51511:颜色:灰色;47918:51511:颜色:灰色;47918:51511:颜色:灰色;47918:51511:颜色:灰色;47918:51511:颜色:灰色;47918:51511:颜色:灰色;47918:52484:颜色:黑色加绒;47918:53298:颜色:灰色加绒;47918:52484:颜色:黑色加绒;47918:52484:颜色:黑色加绒;47918:52484:颜色:黑色加绒;47918:53298:颜色:灰色加绒;47918:53298:颜色:灰色加绒;47918:53298:颜色:灰色加绒;47918:52484:颜色:黑色加绒;47918:52484:颜色:黑色加绒;47918:53298:颜色:灰色加绒;47918:53298:颜色:灰色加绒",
"prop_imgs": {
"prop_img": [
{
"properties": "47918:47989",
"url": "http://img10.360buyimg.com/n12/jfs/t1/102528/7/43477/54986/654886adF5942d5a8/8e0604d47fafa774.jpg"
},
{
"properties": "47918:51511",
"url": "http://img10.360buyimg.com/n12/jfs/t1/178926/26/41818/105748/65434809F4c0c9310/f2fe554054c0300a.jpg"
},
{
"properties": "47918:52484",
"url": "http://img10.360buyimg.com/n12/jfs/t1/128712/20/41487/68673/6512c9b7Fffbd23b0/0b74cb3de4d04609.jpg"
},
{
"properties": "47918:53298",
"url": "http://img10.360buyimg.com/n12/jfs/t1/9850/34/22290/106675/6512ca04F6c6da0b7/6c13cf40109e35fb.jpg"
}
]
},
"props_imgs": {
"prop_img": [
{
"properties": "47918:47989",
"url": "http://img10.360buyimg.com/n12/jfs/t1/102528/7/43477/54986/654886adF5942d5a8/8e0604d47fafa774.jpg"
},
{
"properties": "47918:51511",
"url": "http://img10.360buyimg.com/n12/jfs/t1/178926/26/41818/105748/65434809F4c0c9310/f2fe554054c0300a.jpg"
},
{
"properties": "47918:52484",
"url": "http://img10.360buyimg.com/n12/jfs/t1/128712/20/41487/68673/6512c9b7Fffbd23b0/0b74cb3de4d04609.jpg"
},
{
"properties": "47918:53298",
"url": "http://img10.360buyimg.com/n12/jfs/t1/9850/34/22290/106675/6512ca04F6c6da0b7/6c13cf40109e35fb.jpg"
}
]
},
"property_alias": "",
"props": [
{
"name": "商品名称",
"value": "回力男士卫衣"
},
{
"name": "商品编号",
"value": "100061393554"
},
{
"name": "商品毛重",
"value": "500.00g"
},
{
"name": "商品产地",
"value": "中国大陆"
},
{
"name": "货号",
"value": "LA311A81005"
},
{
"name": "材质",
"value": "涤纶(聚酯纤维)93.6%,氨纶(聚氨酯弹性纤维)6.4%"
},
{
"name": "版型",
"value": "宽松型"
},
{
"name": "适用季节",
"value": "春季,秋季"
},
{
"name": "上市时间",
"value": "2023年秋季"
},
{
"name": "领型",
"value": "连帽"
},
{
"name": "适用人群",
"value": "青少年,青年"
},
{
"name": "流行元素",
"value": "印花"
},
{
"name": "袖型",
"value": "常规袖"
},
{
"name": "厚度",
"value": "常规"
},
{
"name": "风格",
"value": "百搭风"
},
{
"name": "穿着方式",
"value": "开衫"
},
{
"name": "品牌",
"value": "回力"
}
],
"total_sold": "-1",
"skus": {
"sku": [
{
"price": 99,
"total_price": 0,
"orginal_price": 99,
"properties": "47876:47982;47918:47989",
"properties_name": "47876:47982:尺码:M/158-165(建议95-110斤);47918:47989:颜色:黑色",
"quantity": 100,
"sku_id": "100061393512"
},
{
"price": 99,
"total_price": 0,
"orginal_price": 99,
"properties": "47876:48224;47918:47989",
"properties_name": "47876:48224:尺码:L/165-170(建议111-125斤);47918:47989:颜色:黑色",
"quantity": 100,
"sku_id": "100061393540"
},
{
"price": 99,
"total_price": 0,
"orginal_price": 99,
"properties": "47876:48347;47918:47989",
"properties_name": "47876:48347:尺码:XL/170-175(建议126-140斤);47918:47989:颜色:黑色",
"quantity": 100,
"sku_id": "100061393554"
},
{
"price": 99,
"total_price": 0,
"orginal_price": 99,
"properties": "47876:51182;47918:47989",
"properties_name": "47876:51182:尺码:2XL/170-175(建议141-155斤);47918:47989:颜色:黑色",
"quantity": 100,
"sku_id": "100061393556"
},
{
"price": 99,
"total_price": 0,
"orginal_price": 99,
"properties": "47876:51290;47918:47989",
"properties_name": "47876:51290:尺码:3XL/175-180(建议156-165斤);47918:47989:颜色:黑色",
"quantity": 100,
"sku_id": "100061393558"
},
{
"price": 99,
"total_price": 0,
"orginal_price": 99,
"properties": "47876:51415;47918:47989",
"properties_name": "47876:51415:尺码:4XL/178-183(建议166-175斤);47918:47989:颜色:黑色",
"quantity": 100,
"sku_id": "100061393562"
},
{
"price": 99,
"total_price": 0,
"orginal_price": 99,
"properties": "47876:47982;47918:51511",
"properties_name": "47876:47982:尺码:M/158-165(建议95-110斤);47918:51511:颜色:灰色",
"quantity": 100,
"sku_id": "100061393564"
},
{
"price": 99,
"total_price": 0,
"orginal_price": 99,
"properties": "47876:48224;47918:51511",
"properties_name": "47876:48224:尺码:L/165-170(建议111-125斤);47918:51511:颜色:灰色",
"quantity": 100,
"sku_id": "100061393566"
},
{
"price": 99,
"total_price": 0,
"orginal_price": 99,
"properties": "47876:48347;47918:51511",
"properties_name": "47876:48347:尺码:XL/170-175(建议126-140斤);47918:51511:颜色:灰色",
"quantity": 100,
"sku_id": "100064720071"
},
{
"price": 99,
"total_price": 0,
"orginal_price": 99,
"properties": "47876:51182;47918:51511",
"properties_name": "47876:51182:尺码:2XL/170-175(建议141-155斤);47918:51511:颜色:灰色",
"quantity": 100,
"sku_id": "100064720073"
},
{
"price": 99,
"total_price": 0,
"orginal_price": 99,
"properties": "47876:51290;47918:51511",
"properties_name": "47876:51290:尺码:3XL/175-180(建议156-165斤);47918:51511:颜色:灰色",
"quantity": 100,
"sku_id": "100064720089"
},
{
"price": 99,
"total_price": 0,
"orginal_price": 99,
"properties": "47876:51415;47918:51511",
"properties_name": "47876:51415:尺码:4XL/178-183(建议166-175斤);47918:51511:颜色:灰色",
"quantity": 100,
"sku_id": "100064720091"
},
{
"price": 119,
"total_price": 0,
"orginal_price": 119,
"properties": "47876:48224;47918:52484",
"properties_name": "47876:48224:尺码:L/165-170(建议111-125斤);47918:52484:颜色:黑色加绒",
"quantity": 100,
"sku_id": "100069453854"
},
{
"price": 119,
"total_price": 0,
"orginal_price": 119,
"properties": "47876:51182;47918:53298",
"properties_name": "47876:51182:尺码:2XL/170-175(建议141-155斤);47918:53298:颜色:灰色加绒",
"quantity": 100,
"sku_id": "100069453856"
},
{
"price": 119,
"total_price": 0,
"orginal_price": 119,
"properties": "47876:51415;47918:52484",
"properties_name": "47876:51415:尺码:4XL/178-183(建议166-175斤);47918:52484:颜色:黑色加绒",
"quantity": 100,
"sku_id": "100069453872"
},