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市场研究
yentl1213
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1.市场研究概论
目录Marketing Research Process1. Formulate Problems2. Research Design3. Data Collection Design4. Sample Design5. Data Collection/Analysis6. Research ReportMarketing Research Proces...原创 2019-03-09 13:42:01 · 271 阅读 · 0 评论 -
2.研究设计
目录Research MethodsQualitative Researchin Exploratory ResearchFocus Group StudyDepth InterviewProjective TechniquesCausalityControlled Experiment in Causal ResearchMediation Vs Moderat...原创 2019-03-09 13:45:18 · 1154 阅读 · 0 评论 -
3. 数据概论
Secondary + $↓ + time↓ + effort↓ - unknown accuray - ill fitting for the problem - outdated? - control↓ Internal Sales/patron...原创 2019-03-09 13:47:34 · 171 阅读 · 0 评论