<html>
<body>
<?php
$param = "test";
echo "<a href="http://www.whatever.com/$param">Click Here</a>;
?>
</body>
</html>
echo "<a href='http://www.whatever.com/$param'>Click here</a>";
echo "<a href='http://www.whatever.com/{$param}'>Click here</a>";
echo '<a href="http://www.whatever.com/' . $param . '">Click here</a>';
echo "<a href=\"http://www.whatever.com/$param\">Click here</a>";
<?php echo ADMIN_ROOT?>