MGMT3004 (Entrepreneurship) Assessment 2 Brief Semester 1 2024R

Java Python MGMT3004 (Entrepreneurship)

Assessment 2 Brief Semester 1 2024

Assessment 2: Entrepreneur Interview Analysis [30%]

Unit Learning Outcomes:

Critically analyze the attributes and achievements of an entrepreneur (ULO2);

Analyze how entrepreneurs recognize opportunities, how they network and how they create wealth within the real world (ULO3).

Explain how entrepreneurs sustain business growth (ULO4).

Introduction

The purpose of this assessment is to develop your critical and analytical skills in relation to the study of entrepreneurship-in-action. As your exposure to key

concepts and ideas in the field of entrepreneurship studies increases, making sense of the (sometimes competing) theories, methods and practices becomes  harder. This task is designed to get you to think about how the lived experience of being an entrepreneur can be understood through the vast literature. There are two parts to the assignment as described below.

Assignment Task

Thisassignmenttaskhas two distinctphases:

Phase 1: Conduct an interview with an entrepreneur.

Working in small groups (of 2-3 people) assigned to you by your tutor in-class, your task is to interview an entrepreneur who is (preferably) currently running a business to understand their journey to-date in venture creation.

You may not select a neighborhood local business such as single-owner operated deli’s, restaurants, grocery store or café . If you select a retail entrepreneur, you must interview one who has a chain of stores (at least more than two). A franchisee (e.g., takeaway food, lawn services, printing shops are often franchisee operations) is not an appropriate choice for interview as they are not the original owner, and the business model is rarely a deviation from the parent company’s intentions. Some points to note:

•    You may need 1-11/2 hours for the interview – using the questions from

page 64 of the unit textbook (Frederick, et al, 2019) as a guide. A downloadable pdf of the questions is available on the Blackboard site (under Assessment 2 tab). Try and limit your questions to about 10. Beyond that, the interview will get too long.

•    Send an email of the questions to the entrepreneur well before the interview so that they have enough time to prepare.

•    It is also a good idea&n MGMT3004 (Entrepreneurship) Assessment 2 Brief Semester 1 2024R bsp;to ask them more open-ended questions at the beginning or end of the interview to build some empathy and connection with your entrepreneur.

•   You need to record the interview with your smartphone so that you can transcribe the interview to be attached to the final report.

•   When interviewing, always be on the lookout for the ‘magic’ 30 seconds – the things people say in the final moments of your encounter with them. There are often comments that people make as they show you the door that reveal some interesting insights into their persona, thinking or values - keep the recording running until then!

Phase 2: Analyze and create a timeline (using PowerPoint).

Working from the single interview you have made as a group; you will continue to work as a group to analyze the interview. You need to create a timeline of the entrepreneur’s journey. This analysis should consider the chronological sequence of events that tell the story of the entrepreneur in relation to the ideas, concepts, theories, and practices that we have explored in-class and online.

Like Assessment 1, you have been given a template to use for the assignment. Some points to note:

-    You need to first create a timeline as described above using PowerPoint. A zip file of some sample timeline templates is available for download on the Blackboard site. You can pick up any template from this or use your own. The choice is yours. Make sure you change the template to suit this assignment.

-    You can use only 2 slides to represent your timeline.

-    Just to remind you once more – you are creating the timeline of the

entrepreneurial journey, connected to the concepts we explore in-class. So, make sure that the concepts taught in class are linked to the entrepreneur’s journey.

-    A template for the assignment submission (word format) is available for

download. Download this template and follow the instructions on it to finalize your assignment (you need to copy and paste the PowerPoint slides from your timeline on to this template). You only need to submit this document for your    assignment submission (on Turnitin). You will need to add your references on   to this document, along with a copy of the interview transcript.

-    Only one person needs to submit the final version. Please make sure that the title page has the names and student IDs of all group members