Some "experts" have gone on record saying that it doesn’t pay to be the official sponsor of the FIFA World Cup. Adidas, the world’s leading soccer brand, disagrees.Following today’s semifinal,
Chaussure de foot Classics is sending two of its teams to the World Cup Final: Germany
Nike CTR 360 Argentina. That match-up pits arguably the best soccer team in the world (Germany) against the best player in the world (Leo Messi) on the sport’s biggest stage.Additionally, adidas owns the tournament’s highest scoring cleat. To date, 46 goals have been scored by players wearing the adizero F50, including three of the World Cup’s top scorers: James Rodriguez of Colombia, Thomas Muller of and Argentina’s Messi.On top of on-field dominance, adidas has been the most talked about brand during the tournament across all social channels. adidas’ campaign is highlighted across Twitter, YouTube, Facebook, Instagram and Tumblr, posting a combination of planned, anticipated and reactive content during the World Cup. The brand has attracted more than 5 million new followers across these social platforms, more than any other sports brand.Even the official soccer ball has been a success. Brazuca was brought to life with the Twitter handle, gaining more than 2.75 million followers during the tournament (more than 3.25 million overall), making it the fastest growing profile of the World Cup.Real time ma @uc@70qtepqtsu@uc@
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