icann 新后缀 没有_ICANN的新gTLD：是否值得成为.guru？

icann 新后缀 没有

This year hundreds of General Top Level Domains (better known as gTLDs) were made available. It’s now possible to identify yourself or your company with cool domain names like website.builders, futureless.ventures or IAmYour.guru.

今年，数百个通用顶级域名(俗称gTLD)可用。 现在可以使用很酷的域名(例如website.builders，futureless.ventures或IAmYour.guru)来识别您自己或您的公司。

While some despise the ICANN (the organisation behind this move), others see it as an opportunity to get a unique domain name. It’s become hard to find a short domain lately, so now we can be creative in coming up with domain names that aren’t registered.

尽管有些人鄙视ICANN (此举背后的组织)，但其他人则将其视为获得唯一域名的机会。 最近很难找到一个短域名，因此现在我们可以创造性地提出未注册的域名。

I’m already hooked on these new gTLDs (I finally got to call myself the War Movies Guru, but they also come with major downsides. To help you decide I’ve compiled a list of pros and cons to consider before you register one of these news gTLDs yourself.

我已经迷上了这些新gTLD(最终我称自己为War Movies Guru ，但它们也具有重大缺点。为了帮助您确定在注册其中一个之前，我已经整理了一份要考虑的利弊清单。这些新闻gTLD自己。

为什么要注册新gTLD (Why you should register a new gTLD)

1.听起来很棒！ (1. It sounds cool!)

Who doesn’t want to add .guru, .expert or .ninja to his profession? It sure does look great on your business card. Or what about link.builders? You have to act fast though, since there are only so many guru’s and these run are running out fast already.

谁不想在自己的职业中添加.guru，.expert或.ninja？ 它肯定在您的名片上看起来很棒。 还是link.builders呢？ 但是，您必须快速采取行动，因为只有这么多的专家，并且这些运行已经快用完了。

2.无歧义 (2. No ambiguity)

If you use the gTLD the right way, you can use your domain name to let potential customers know exactly what it is that you do. Brand.management, Leadership.training, LetMeMakeYouThePerfect.kitchen all leave no room for guessing. I’m sure there were many people interested in dedicated.hosting. I’m also looking forward to the release of the .review domain.

如果您以正确的方式使用通用顶级域名(gTLD)，则可以使用域名让潜在客户确切知道您的行为。 品牌管理，领导力培训，LetMeMakeYouThePerfect.kitchen都没有猜测的余地。 我敢肯定，有很多人对private.hosting感兴趣。 我也期待发布.review域。

3.对您的产品进行激光瞄准 (3. Laser targeting for your product)

The gTLDs are not only perfect for showing what your company does, it’s also a great way of branding your products. Think about TheUltimatePHP.book or UltimateBling.diamonds. These domains are great for branding, and are maybe easier to remember (although it’s not that difficult to remember a .com.)

通用顶级域名(gTLD)不仅非常适合展示您的公司业绩，而且还是品牌产品的绝佳方式。 考虑一下TheUltimatePHP.book或UltimateBling.diamonds。 这些领域都是伟大的品牌，而且也许更容易记住(尽管它并不难记一个。com)。

4.它们实际上非常有用 (4. They are actually pretty useful)

The best examples are .london and .berlin, which are great domains to use for tourist activities for example. Bring them in with Visit.london, have them travel around with Transport.london, and go for maximum monetization with Shops.london. It is even possible to have your own company gTLD, but I am not sure if .americanexpress is that beneficial to the company.

最好的例子是.london和.berlin，它们是用于旅游活动的好域名。 通过Visit.london带入他们，让他们与Transport.london一起旅行，并通过Shops.london最大化获利。 甚至有可能拥有自己的公司通用顶级域名(gTLD)，但是我不确定.americanexpress是否对公司有利。

为什么你不应该注册一个新gTLD (Why you should not register a new gTLD)

1.不是.com (1. It’s not a .com)

This is the number one reason why people don’t like the new gTLDs, or at least don’t see it being useful. People are that much accustomed to .com that they will probably still type warmovies.guru.com. That’s why I also registered warmoviesguru.com. But you still need to be lucky to find an available .com domain name to do this. Kind of takes the fun away from the process, which was one of its main benefits.

这是人们不喜欢新gTLD或至少看不到它有用的第一原因。 人们已经非常习惯 .com了，他们可能仍然会键入warmovies.guru。 com 。 因此，我还注册了warmoviesguru.com。 但是您仍然需要幸运地找到一个可用的.com域名来执行此操作。 某种程度上带走了过程中的乐趣，这是它的主要好处之一。

2.入学要求 (2. Entry requirements)

Applicants for the new gTLDs got to choose if they wanted their domains to be open, restricted or closed. Open domains are available for everyone, restricted domains come with limitations, closed ones are, well, closed. The latter are primarily company domains, like .amazon. But restricted ones are tricky. Most country or city specific domains tend to have restrictions, like having a local presence. Luckily, most applicants decided to lose the restrictions, with monetary benefits being a good reason to do so.

新通用顶级域名(gTLD)的申请人必须选择是否要开放，限制或关闭其域名。 开放域对每个人都可用，受限域具有局限性，封闭域则具有封闭性。 后者主要是公司域，例如.amazon。 但是受限的是棘手的。 大多数国家或城市特定的域都倾向于具有限制，例如在本地存在。 幸运的是，大多数申请人决定放弃限制，而金钱利益是这样做的一个很好的理由。

3.令人困惑的域名 (3. Confusing domains)

When all applications are processed, you will get to choose between .book, .books, .review and .reviews. or .career and .careers. I think you get my point. This will soon be confusing if these domains are used for branding, so you will probably need to register them all. If you’re onto it, you’ll probably want the .com equivalent too. I get why they are doing this (PHP.book or PHP.books can be different sites), in the end it will cost you more money than a simple .com. Domain squatting is becoming much easier though, if you’re into it.

处理完所有应用程序后，您可以在.book，.books，.review和.reviews之间进行选择。 或.career和.careers。 我想你明白我的意思。 如果将这些域用于品牌推广，这将很快造成混淆，因此您可能需要全部注册它们。 如果您使用它，则可能还需要.com等效项。 我知道为什么他们要这样做(PHP.book或PHP.books可以是不同的网站)，最终它会比简单的.com花费更多的钱。 但是，如果您愿意的话，域名抢注将变得更加容易。

4.字母太多 (4. Too many letters)

More letters means a greater change for typos. A good example is .apartments. In the US alone there are 3.600 searches a month for appartments. That’s just one variation without anything before the dot. Just think of how many ways there are to misspell Community.apartments?

字母越多，错字的变化就越大。 一个很好的例子是.apartments。 仅在美国，一个月的公寓搜索量为3.600。 那只是一个变化而在点之前没有任何东西。 想一想有多少种拼写Community.apartments的方法？

5.昂贵 (5. Expensive)

If you are looking for a domain in the investment sector, it’s gonna cost you quite some money. Some examples are .creditcard for $199 a year, .investments for $125 or even .accountants for $125 too. It’s almost like the domain price includes its SEO value (even though there is no real SEO benefit, see the next point). Even my beloved .guru is around $35 a year (still worth it though :-)). There are some cheaper ones, like that other cool gTLD, .expert. The most expensive one is .rich for $2,350 (each year!). IamVery.rich is still available at the time of writing.

如果您正在寻找投资领域的领域，那将花费您很多钱 。 例如，.creditcard 每年 199 美元 ，.investments 每年 125 美元 ，甚至.accountant 每年 125 美元 。 就像域名价格包含其SEO值一样(即使没有真正的SEO收益，请参阅下一点)。 甚至我心爱的.guru一年也要35 美元左右(尽管仍然值得：-)。 还有一些便宜的东西，例如其他很酷的gTLD，.expert。 最贵的是.rich ， 价格为$ 2,350(每年！)。 在撰写本文时，IamVery.rich仍然可用。

6.他们也可能毫无用处 (6. They can also be pretty useless)

Even though I’m a fan, I admit that most of these new gTLDs are pretty useless. Good examples are .spreadbetting, .horse or .furniture. Even .rich is pretty useless, except for my one example. The only real use for these domains is WeDo.spreadbetting, IWantToBuyA.horse or GetMeSomeCheap.furniture. But why bother when you can also register IWantToBuyAHorse.com.

即使我是粉丝，我也承认大多数这些新gTLD都没有用。 .spreadbetting，.horse或.furniture是很好的例子。 除了我的一个例子以外，即使.rich也非常没用。 这些域的唯一真正用途是WeDo.spreadbetting，IWantToBuyA.horse或GetMeSomeCheap.furniture。 但是，当您还可以注册IWantToBuyAHorse时，何必打扰呢？ com 。

People tend not to read after the dot, so they may read ‘IWantToBuyA’ or ‘WeDo’. Aside from examples like WarMovies.Guru (where people will still know what the site is about). In this case the gTLD enhances the domain name without looking stupid with .Guru left out.

人们倾向于不读点后面的内容，因此他们可能会读“ IWantToBuyA”或“ WeDo”。 除了WarMovies.Guru之类的示例(人们仍将在其中了解该网站的内容)。 在这种情况下，通用顶级域名(gTLD)可以增强域名，而不会因忽略.Guru而显得愚蠢。

The new gTLDs do not have any extra SEO value either. Just as Google doesn’t look at .com it won’t also look at .loans. While Google claims that you can’t benefit from any Exact Match Domain anymore, it is still better to own PersonalLoans.com than Personal.Loans. Why? Well, Google only reads “Personal” which is at $1 CPC, where “Personal Loans” will get as high as $10 CPC.

新gTLD也没有任何额外的SEO值 。 正如Google不会查看.com一样，它也不会查看.loans。 尽管Google声称您无法再从任何完全匹配域中受益，但拥有PersonalLoans.com还是比Personal.Loans更好。 为什么？ 好的，Google只会读取“ CPC”为$ 1的“个人”，而“个人贷款”将为$ 10。

结论 (Conclusion)

We can finally think of new domain names again without getting disappointed by the lack of availability. The .guru domain is already one of the most popular gTLDs because of this fact. It is decently priced, making it possible to use it as a personal domain just for fun. And what about making yourself immortal with a well thought of .wft domain?

我们终于可以再次想到新域名，而不会因缺乏可用性而感到失望。 由于这个事实，.guru域已经是最受欢迎的gTLD之一。 它的价格合理，可以将它用作娱乐的个人领域。 而如何让自己对.wft域深思熟虑又会长生不老呢？

Though there are more cons than pros, in the end it all depends on how you intend to use a particular gTLD. Be creative and you can put it to good use. Otherwise you will just end up with even more domains on your for-future-development list.

尽管缺点多于优点，但最终取决于您打算如何使用特定gTLD。 有创造力，您可以善加利用。 否则，您最终会在未来发展列表中得到更多的域名。

翻译自: https://www.sitepoint.com/icanns-new-gtlds-worth-becoming-guru/

icann 新后缀 没有