社交媒体管理应用对决：Buffer与Hootsuite

Building a disruptive product leaves little time for anything else. Life suddenly becomes a repetitive routine of tests, fixes and upgrades. Above all, you are focused on providing an amazing experience for users.

开发具有破坏性的产品几乎没有时间做其他事情。 生活突然变成了重复测试，修复和升级的例程。 最重要的是，您专注于为用户提供出色的体验。

What many startup founders forget is that unless you share that story, consistently and in front of a relevant audience, all the effort will remain hidden within the confines of your office.

许多初创公司创始人忘记的是，除非您始终如一地在相关受众面前分享这个故事，否则所有努力都将隐藏在您的办公室范围之内。

Social media, therefore, becomes an essential tool to communicate your product’s features and generate conversion.

因此，社交媒体成为传达产品功能并产生转化的重要工具。

Rest assured: In our world, social media management is an indispensable growth hack.

放心：在我们的世界中，社交媒体管理是必不可少的增长手段。

Publishing to several social networks every day might seem like an overwhelming task.

每天发布到多个社交网络似乎是一项艰巨的任务。

Fortunately, there are many social media management tools built to make our lives easier and less overwhelming.

幸运的是，有许多社交媒体管理工具可以使我们的生活更轻松，更轻松。

Simply put, social media management apps are tools that people use to manage their brand’s presence across various social media channels.

简而言之，社交媒体管理应用程序是人们用来通过各种社交媒体渠道管理品牌形象的工具。

These social media management tools give us a broad picture of what is happening in different networks, allow us to publish to several of them simultaneously and offer numerous other advantages, such as:

这些社交媒体管理工具使我们可以大致了解不同网络中正在发生的事情，使我们可以同时发布其中的几个工具，并提供许多其他优势，例如：

• Scheduling: Submit posts in advance, and decide when your audience sees them. Hootsuite, one of the tools you will learn about below, offers a useful feature called “Autoscheduler” that decides when the best time to post is and publishes at that time.

  日程安排：提前提交帖子，并确定您的听众何时看到它们。 Hootsuite是您将在下面了解的工具之一，它提供了一个有用的功能，称为“自动调度程序”，可以确定何时以及何时发布最佳发布时间。

• Shortened URLs: Long links can be a nightmare with Twitter’s limited character count. Social media management tools shorten your URLs to give you more space for what is really important: your message. They also allow the app to “follow” your message wherever it goes and track clicks.

  URL缩短：长链接可能是噩梦，因为Twitter的字符数有限。 社交媒体管理工具会缩短您的URL，从而为您真正重要的内容(消息)提供更多空间。 他们还允许该应用随时随地“关注”您的消息并跟踪点击。

• Multiple Profiles: Although some types of content are more suitable for specific platforms (i.e. some images in Pinterest and Instagram, others for Facebook and short links for Twitter and Linkedin), sometimes you may want to broadcast a single message across platforms. Think about opening five to six tabs and having to publish independently the same amount of times – this method is far from time efficient. A smarter move is to use a social media management tool to push content to several platforms at once. That’s right: one-click, multi-platform publishing.

  多个配置文件 ：尽管某些类型的内容更适合特定平台(例如Pinterest和Instagram中的某些图像，Facebook中的其他图像以及Twitter和Linkedin的短链接)，但有时您可能希望跨平台广播一条消息。 考虑打开五到六个选项卡，并且必须独立发布相同的时间-这种方法远不节省时间。 明智的做法是使用社交媒体管理工具将内容一次推送到多个平台。 没错：一键式，多平台发布。

• Analytics and Reporting: Once your posts are out in the (Internet) world, you need to know how many people are clicking through and reading them. Analyzing these metrics can help you decide which brand messages are resonating well and adjust accordingly.

  分析和报告：一旦您的帖子发布在(Internet)世界中，您需要知道有多少人点击并阅读它们。 分析这些指标可以帮助您确定哪些品牌信息能引起共鸣，并做出相应调整。

• Teamwork: Some of these tools offer teams the possibility of splitting the work. Several users can schedule and publish content, and everyone can see who has created what. I can’t emphasize enough how important this feature has been for my teams and I in the past. You can even create a workflow, where someone creates draft posts and someone else proofreads/edits before they are published. It just works.

  团队合作：这些工具中的一些为团队提供了拆分工作的可能性。 多个用户可以计划和发布内容，每个人都可以看到谁创建了内容。 我不能足够强调此功能对我的团队和过去的重要性。 您甚至可以创建工作流程，在此工作流程中，有人创建草稿，其他人进行校对/编辑，然后再发布。 它只是有效。

• Keyword Research: Some of these tools enable a hashtag search that you can add to your dashboard and there it is: live keyword research 24/7. Take a peek to find new ideas for content to publish, stay on top of what competitors are doing, and figure out what customers think of your brand.

  关键字研究：这些工具中的某些工具使您可以将主题标签搜索添加到仪表板中，它就是：24/7实时关键字研究。 偷看一下要发布的内容的新思路，掌握竞争对手的最新动态，并弄清楚客户对您的品牌的看法。

摊牌 (The Showdown)

At this point, we’ve already figured out why, what and where we should post. We also know that there are some tools to help us deal with the how, and we’ve reviewed some of the best features they offer. You will find a list of these tools below, along with their core strengths and a feature comparison.

至此，我们已经弄清楚了为什么，应该在什么地方发布。 我们也知道，有一些工具可以帮助我们处理操作方法，并且我们已经审查了它们提供的一些最佳功能。 您将在下面找到这些工具的列表，以及它们的核心优势和功能比较。

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最后的一些想法：我应该得到Hootsuite还是Buffer？ (Some Final Thoughts: Should I get Hootsuite or Buffer?)

I have tested more than a fair share of social media management platforms throughout my career, and the best piece of advice that I can give you is to make full use of your right to free trials.

在我的整个职业生涯中，我测试了很多社交媒体管理平台，而我能提供给您的最佳建议是充分利用您的免费试用权。

While Hootsuite provides stability, a larger support team and a growing list of interesting third-party integrations, Buffer’s approach to UX might be just the thing you are looking for.

尽管Hootsuite提供了稳定性，庞大的支持团队和越来越多的有趣的第三方集成，但是Buffer的UX方法可能正是您所需要的。

In the end, I believe there is a tool for everyone, and it doesn’t rely on a simple list of features. Test, test, test!

最后，我相信每个人都有一个工具，它并不依赖简单的功能列表。 测试，测试，测试！

翻译自: https://www.sitepoint.com/buffer-hootsuite/