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It amazes me sometimes when I realize all the things I don’t know. Seriously. Okay, a more appropriate and more humble way of saying this would be to state that, “I’m amazed at my age how dumb I am.” But I take comfort in the fact that I’m not alone.

当我意识到我所不知道的所有事情时，有时会感到惊讶。 说真的 好吧，一种更恰当，更谦虚的说法是：“我对自己的年龄如此愚蠢感到惊讶。” 但是，我并不孤单，这让我感到安慰。

I referenced a concept in one of my initial blog posts that I like to think I invented. “Cloudbursts” are marketing campaigns or events that incent social networks to do business at a retailer’s physical outlet. The purpose of a cloudburst is to further strengthen the relationship between a business and its customers. In prior posts I suggested ways that this could be done. And now I’ve found a tool to make it happen—foursquare.com.

我在自己最初想写的一篇博客文章中提到了一个概念。 “ Cloudbursts”是激励社交网络在零售商的实体店开展业务的营销活动或事件。 突发云的目的是进一步加强企业与其客户之间的关系。 在以前的文章中，我提出了可以做到这一点的方法。 现在，我找到了实现这一目标的工具-foursquare.com。

According to their website, foursquare was launched at South by Southwest in 2009. By the end of September, 2011 they had more than 10 million people registered in their community and using their services. Ouch. It hurts knowing there were that many people who knew about foursquare before me and were smarter than me. foursquare’s goal is to “…help you explore the world around you. Meet up with friends, discover new places, and save money using your phone.” In short, they provide the perfect tool to make cloudbursts a reality for any business.

根据他们的网站，foursquare于2009年在South by Southwest成立。截至2011年9月，他们在社区中注册和使用服务的人数超过1000万人。 哎哟。 知道有很多人比我更了解四方，这让我很伤心。 foursquare的目标是“……帮助您探索周围的世界。 与朋友见面，发现新地方并使用手机省钱。” 简而言之，它们提供了使任何企业都可以实现成群爆发的完美工具。

foursquare基础 (foursquare Basics)

Before taking advantage of foursquare’s capabilities, businesses must first “claim their venue” on foursquare’s website. They do this by entering basic reference information about their location. Potential customers must also register on foursquare and enable their mobile devices to be recognized by foursquare to enable its geo-location service. Once registered, subscribers have access to all businesses participating on foursquare—and there are a lot!

在利用Foursquare的功能之前，企业必须首先在Foursquare的网站上“声明其位置”。 他们通过输入有关其位置的基本参考信息来做到这一点。 潜在客户还必须在foursquare上注册，并使他们的移动设备被foursquare识别，以启用其地理位置服务。 一旦注册，订户就可以访问在foursquare上参与的所有企业，而且有很多！

A new feature being rolled out soon, Radar, will make it even more important for businesses to set up their venues on foursquare. It uses foursquare’s Explore feature and can suggest other venues nearby and reportedly even tell you when your friends are meeting nearby.

Radar即将推出的一项新功能将使企业在Foursquare上建立场所变得更加重要。 它使用foursquare的“浏览”功能，可以建议附近的其他场所，甚至可以告诉您何时您的朋友在附近聚会。

Businesses leverage foursquare by offering specials to customers who are subscribers. Customers see what specials are being offered when they are within a business-defined range of the location. They take advantage of the special by “checking in” at the business when they arrive. Specials can be simple coupons for a discount during their visit or more complex incentives based on the number of foursquare subscribers who have checked in.

企业通过向订户的客户提供特惠来利用Foursquare。 当客户在该位置的业务定义范围内时，他们会看到要提供的特价商品。 他们到达时通过“签到”业务来利用特殊之处。 特价商品可以是简单的优惠券，可在访问期间提供折扣，也可以是更复杂的奖励，具体取决于已签到的Foursquare订户数量。

When driving through a business park at lunch, I found a lunch special awarding a larger discount when three or more subscribers were checked in at the establishment. It didn’t matter if the subscribers were eating together or coincidentally there at the same time.

在午餐时间开车经过商务园区时，我发现了午餐特别套餐，当在店内登记了三个或更多订户时，可以享受更大的折扣。 订户是一起吃饭还是在同一时间一起吃饭都没关系。

Foursquare also provides incentives to subscribers for frequent check-ins. Businesses and even brands can award special badges for frequent participation. Adding to the features found on foursquare is the ability for any participant, business or subscriber, to log tips to help the customer enjoy their visit to the business even more. Have you always wondered how your co-workers were able to order secret menu items at your lunch spot? Check the tips associated with a venue for information on accessing its secret menu.

Foursquare还为经常签到的订户提供激励措施。 企业甚至品牌可以授予频繁参加的特殊徽章。 在Foursquare上发现的功能之外，任何参与者，企业或订户都可以记录提示，以帮助客户享受更多的企业访问乐趣。 您是否一直想知道您的同事如何在您的午餐地点订购秘密菜单项目？ 查看与场所相关的提示，以获取有关访问其秘密菜单的信息。

对CloudBursts使用foursquare (Using foursquare for CloudBursts)

CloudBursts aim to attract large social networks to visit a business together. The more members of the community attending the event earns larger discounts. Foursquare facilitates cloudbursts by precisely allowing each member to check in when they arrive at the business to trigger the discount.

CloudBursts旨在吸引大型社交网络一起访问企业。 参加活动的社区成员越多，折扣越高。 Foursquare通过精确地允许每个成员在到达企业时签入以触发折扣来促进突发事件。

Not that anyone at foursquare has to listen to me, but an enhancement I would like to see is the ability to register specific social communities to enable cloudbusts. This would be a great incentive for businesses to register and claim their venue. Rather than wait for customers to come to them, businesses could proactively mine the foursquare community for groups in their area and reach out to them offering special discounts.

并不是foursquare上的任何人都必须听我的话，而是我希望看到的一种增强功能，即能够注册特定的社交社区来启用云计算。 这将是企业注册并声明场地的重要动力。 企业不必等待客户来拜访他们，而是可以积极地在Foursquare社区中挖掘其所在地区的团体，并与他们联系以提供特别折扣。

Even better, a foursquare partnership with Meetup.com users would benefit business subscribers as they would have access to a large group of already-defined social communities from which to invite to their venues. Note that the foursquare website has the Meetup.com icon on its page, but I wasn’t able to identify a specific feature integrating features of the two organizations. It certainly seems like a logical partnership to me.

更好的是，与Meetup.com用户建立的Foursquare合作伙伴关系将使企业订户受益，因为他们可以访问一大堆已经定义好的社交社区，从中邀请他们参加其活动场所。 请注意，foursquare网站的页面上有Meetup.com图标，但是我无法确定将这两个组织的功能集成在一起的特定功能。 在我看来，这无疑是合乎逻辑的伙伴关系。

将Foursquare带入云端 (Bringing foursquare to the Cloud)

From my perspective, foursquare by itself is more of a mobile app than a cloud app. It’s obviously hosted in the cloud but the value is associated with tracking the subscriber’s interaction on a mobile device.

在我看来，foursquare本身更像是一个移动应用程序，而不是云应用程序。 它显然托管在云中，但其价值与在移动设备上跟踪订户的交互有关。

Developers can utilize the foursquare API that associates foursquare interactions with features in the developer’s app. foursquare’s value grows when integrating its data to a business’ loyalty program or other marketing app that tracks customer activities at its venues. Associating the customer’s purchase amount to the foursquare interaction would start building a history of the customer and their value to the business from foursquare data. It would also identify the value of foursquare to the business’ marketing activities. This data should be regularly compared to other marketing channels to identify the most cost effective channels.

开发人员可以使用foursquare API，该API将Foursquare交互与开发人员应用程序中的功能相关联。 将其数据集成到企业的忠诚度计划或其他跟踪其场所客户活动的营销应用程序时，foursquare的价值将提高。 将客户的购买金额与Foursquare交互关联起来，将开始根据Foursquare数据建立客户的历史及其对企业的价值。 它还将确定Foursquare对企业营销活动的价值。 应定期将此数据与其他营销渠道进行比较，以确定最具成本效益的渠道。

In my own business, I’ve recently seen a much greater interest in mobile apps specifically built for small business clients. Requirements for the apps include the need for geo-location services. In addition to the services built into the phone (both Andoid and iPhone), we’re analyzing the foursquare API to determine how we can integrate foursquare functionality into the app as a basic feature. To me, doing that is a no-brainer. It automatically opens the app and its users to a fully-featured foursquare ecosystem.

在我自己的企业中，最近我看到了专门为小型企业客户构建的移动应用程序的更大兴趣。 这些应用程序的需求包括对地理位置服务的需求。 除了电话内置的服务(Andoid和iPhone)之外，我们还分析了foursquare API，以确定如何将foursquare功能集成到应用程序中作为基本功能。 对我来说，这样做是明智的。 它会自动将应用程序及其用户打开到功能全面的Foursquare生态系统。

The basic requirements for any mobile app we develop for small businesses, especially pubs and restaurants, include the display of business name, address, phone number, hours of operation and directions integrated with the phone’s location-based service. We’ll now add foursquare as a sixth requirement so promotional specials can be pushed to anyone using the app.

我们为小型企业(尤其是酒吧和餐馆)开发的任何移动应用程序的基本要求都包括显示企业名称，地址，电话号码，营业时间以及与基于电话的位置服务集成的方向。 现在，我们将Foursquare添加为第六个要求，以便可以向使用该应用程序的任何人推销特价促销商品。

Foursquare竞争对手 (foursquare Competitors)

Although they may have been one of the early entrants in the geo-location services market for businesses, they are not alone. Several newcomers have arrived, not the least of which are Google and Facebook. Both are heavily integrating location-based services to their toolbox.

尽管它们可能是企业地理定位服务市场中的较早进入者之一，但他们并不孤单。 一些新来者已经到来，其中最重要的是Google和Facebook。 两者都将基于位置的服务大量集成到其工具箱中。

Google Places lets you check-in to a business location on your phone using the Android app. There will undoubtedly be some foursquare-like features being rolled out to Google Places since it has the entire spectrum of local marketing—internet search, mobile apps, mobile devices, etc. Facebook recently killed its “Places” feature but still utilizes its “Deals” feature. Facebook’s “Deals” are targeted more widely than foursquare’s approach. But several stories I found while researching this blog post indicate that foursquare and Facebook may be teaming up soon.

Google地方信息可让您使用Android应用登录到手机上的营业地点。 毫无疑问，Google Places会推出一些类似Foursquare的功能，因为它具有整个本地营销的范围-互联网搜索，移动应用程序，移动设备等。Facebook最近取消了其“ Places”功能，但仍使用其“交易” ”功能。 与Foursquare的方法相比，Facebook的“交易”的目标更为广泛。 但是我在研究此博客文章时发现的一些故事表明，foursquare和Facebook可能很快会合作。

Are there other social networks you’re using in your cloud-based services or mobile apps? If you’re using social media in your apps, I’d like to talk to you and discuss your approach and any success or lessons learned.

您是否在基于云的服务或移动应用程序中使用了其他社交网络？ 如果您在应用程序中使用社交媒体，我想与您交谈并讨论您的方法以及任何成功或经验教训。

Whether or not I invented cloudbursts or was just someone who coined a new term for a marketing activity, I like how small businesses have begun to embrace social media and integrate it and the cloud into their marketing efforts. Before now, clients typically didn’t know why they needed to use social media other than the fact that “everyone else is doing it.” But cloud-based services make it easy for them to sign up for a new service without adding staff or spending a lot. Foursquare makes it even easier.

无论我是发明了cloudbursts还是仅仅是为营销活动创造了一个新名词，我都喜欢小型企业如何开始拥抱社交媒体并将其与云集成到他们的营销活动中。 在此之前，客户通常不知道为什么需要使用社交媒体，而事实是“其他所有人都在做”。 但是基于云的服务使他们可以轻松注册新服务，而无需增加人员或花费很多。 Foursquare使它变得更加容易。

While I may not have invented the concept, I like to think that great minds think alike.

虽然我可能还没有发明过这个概念，但我想认为伟大的思想家也有相同的想法。

翻译自: https://www.sitepoint.com/foursquare-2/

四方支付系统