域名技巧
Any website needs a domain name. Without one, your site or blog can not exist. This element can make or break your business. Thus, you need to choose a domain name that is easy to find and promote, fits your niche, and reflects your brand.
任何网站都需要域名。 没有一个，您的网站或博客将不存在。 这个元素可以成就或破坏您的业务。 因此，您需要选择一个易于查找和推广，适合您的细分市场并反映您的品牌的域名。
Currently, there are over 150 million domain names in use. If you want to stand out, you need one that is unique and catchy.
当前，有超过1.5亿个域名正在使用中。 如果您想脱颖而出，则需要一种独特而吸引人的产品。
选择完美域名的提示 (Tips to Choose the Perfect Domain Name)
Follow these steps to choose the perfect domain name for your website or blog:
请按照以下步骤为您的网站或博客选择完美的域名：
Make It Relevant
使之相关
Think of your domain name as a marketing tool. It needs to be short, concise, and easy to remember. The right domain name can help you create buzz and promote your brand to the target audience. Ideally, choose one that includes your company’s name or other meaningful words with mass appeal. Branded domains aid in word of mouth marketing and help build credibility.
将您的域名视为一种营销工具。 它必须简短，简洁且易于记忆。 正确的域名可以帮助您引起轰动，并向目标受众推广您的品牌。 理想情况下，选择一个包含您公司名称或其他具有广泛吸引力的有意义的词的公司。 品牌域名有助于口碑营销，并有助于建立信誉。
Choose the Right Extension
选择正确的扩展名
Even though you can use any extension, it’s recommended to go for a dot-com domain name. Many clients see this as an indicator of the credibility of your business. The dot-com extension is the most popular and inspires trust. Depending on your niche, you can also opt for dot-co, dot-info, dot-net, dot-org, or dot-biz extensions.
即使您可以使用任何扩展名，也建议您使用.com域名。 许多客户将此视为您企业信誉的指标。 .com扩展名是最受欢迎的，可以激发信任。 根据您的细分市场，您还可以选择dot-co，dot-info，dot-net，dot-org或dot-biz扩展。
Keep It Short and Simple
简明扼要
The perfect domain name should be short, concise, and memorable. If you pick one that is too long, you risk customers misspelling or mistyping it. This can also make it harder for prospects to find your site on search results. As a rule of thumb, look for domains that contain one to three words. Shorter is always better.
完美的域名应该简短，简洁且令人难忘。 如果您选择的时间过长，则可能招致客户拼错或弄错的风险。 这也会使潜在客户更难在搜索结果中找到您的网站。 根据经验，请查找包含一到三个单词的域。 越短越好。
Use Keywords
使用关键词
If possible, use keywords that describe your brand and the services you offer. For instance, you provide SEO services online, you may want to register onlineseoservices.com or bestseoservice.com. Although keyword-targeted domains are not as important as they used to be, they still help. Try to find a memorable, brand-related domain name that clients can easily associate with your business.
如果可能，请使用描述您的品牌和所提供服务的关键字。 例如，您在线提供SEO服务，则可能要注册onlineseoservices.com或bestseoservice.com。 尽管以关键字定位的域不像以前那样重要，但它们仍然可以提供帮助。 尝试找到一个难忘的，与品牌相关的域名，客户可以轻松地将其与您的业务相关联。
Target Your Area
定位您的区域
Local business owners should include their city or state in the domain name. This will make it easier to local clients to find your company online. For example, if you run a SEO agency in Phoenix, you can use Phoenixseoservices.com.
本地企业主应在域名中包括他们所在的城市或州。 这将使本地客户更容易在线上找到您的公司。 例如，如果您在凤凰城经营一家SEO代理商，则可以使用Phoenixseoservices.com。
Avoid Hyphens and Numbers
避免连字符和数字
Most customers forget the dash when typing a domain name. If your website has a hyphened domain, this can affect sales. The same goes for numbers. Stay away from them at all costs.
大多数客户在输入域名时都会忘记破折号。 如果您的网站有连字符域名，这可能会影响销售。 数字也一样。 不惜一切代价远离他们。
Think Long-Term
长期思考
Do not include years or trends in your domain unless you’re planning to use it only for a short time. Keep searching until you find a classic name that is not tied down to a trend. Avoid obscure terms, slang, and niche-specific words that customers might not be familiar with.
除非您打算仅在短时间内使用它，否则请勿在您的域中包括年份或趋势。 继续搜索，直到找到与趋势无关的经典名称。 避免使用客户可能不熟悉的晦涩的术语，语和特定于利基的单词。
Consider the Price
考虑价格
Compare prices online before you register a new domain name. Most companies offer service for $10 to $12. Some web hosting plans include one or more free domains, so it’s worth shopping around.
注册新域名之前，请先在线比较价格。 大多数公司提供10至12美元的服务。 一些虚拟主机计划包括一个或多个免费域，因此值得一试。
翻译自: https://www.thecrazyprogrammer.com/2016/08/choose-perfect-domain-name.html
域名技巧
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