前端提高seo_简单的每周锻炼以提高SEO

前端提高seo

If you want to improve the success of your website, you need to keep working at your SEO. This can be difficult if other parts of your business demand most of your time. To help, we’ve put together a weekly workout of six short tasks every website owner should try to do weekly. By just spending ten minutes each day, or an hour a week, these activities can have a very beneficial effect on your website and the success of your business.

如果您想提高网站的成功率，则需要继续使用SEO。 如果您业务的其他部分大部分时间都需要，这可能会很困难。 为了提供帮助，我们每周汇总了六个短期任务，每个网站所有者应尝试每周做一次。 通过每天或每周一个小时只花十分钟，这些活动可以对您的网站和业务成功产生非常有益的影响。

1. Update old content

1.更新旧内容

Google loves to promote newer content because it provides users with the most up to date and accurate information. This is why older content slowly starts to slide down the rankings. When you update an existing piece of content, the date you publish the changes is recorded and Google becomes aware that it has been modified. For this reason, spending a little time each week updating your content can have a beneficial influence on how those pages rank and make the information more relevant for your readers. Even if you only change one piece of content each week, you’ll eventually get around to updating your whole site regularly.

Google喜欢推广新内容，因为它为用户提供了最新和准确的信息。 这就是为什么较旧的内容慢慢开始下滑排名的原因。 当您更新现有内容时，将记录您发布更改的日期，并且Google会知道更改已被修改。 因此，每周花一点时间更新您的内容可能会对这些页面的排名方式以及使信息与读者更加相关产生有益的影响。 即使您每周仅更改一项内容，您最终还是可以定期更新整个网站。

2. Rework your titles and meta descriptions

2.重做标题和元描述

Search engines rely on page and post titles and meta descriptions to discover how relevant your content is to someone’s search query – the more relevant they are, the more likely your page is to rank well. At the same time, the title and the meta description appear in the search results and the better these appeal to the user, the more chance it has to be clicked on.

搜索引擎依靠页面和文章标题以及元描述来发现您的内容与某人的搜索查询的相关性–它们越相关，您的页面排名的可能性就越大。 同时，标题和元描述会出现在搜索结果中，这些对用户的吸引力越好，就必须点击它的机会就越大。

To give your content more chance of ranking and getting a clickthrough as a result, you should look at reworking them from time to time – especially if they have stopped ranking so well. Make sure they both contain your relevant keywords and that they are written in such a way that a human would find them interesting enough to click on.

为了使您的内容有更多的排名和结果点击的机会，您应该考虑不时地对它们进行修改-尤其是如果它们停止如此出色的排名。 确保它们都包含您的相关关键字，并且它们的编写方式使人们会发现它们足够有趣，可以单击。

You can also update your URLs, making them cleaner and easier for a search engine to understand. However, if you do, you will be creating a new address for your page and this means that any external links to the old page won’t work. To avoid losing any traffic from links on other sites, you can set up a redirect, so that any traffic aimed at the old URL can be sent directly to your new one and not a 404 error page.

您还可以更新您的URL，以使搜索引擎更容易理解它们。 但是，如果这样做，您将为页面创建一个新地址，这意味着到该旧页面的任何外部链接都将不起作用。 为了避免丢失来自其他站点上链接的任何流量，您可以设置重定向，以便针对旧URL的所有流量都可以直接发送到新网址，而不是404错误页面。

3. Deal with broken Links

3.处理损坏的链接

Following on from this, you should swiftly deal with any broken links you have on your website, either internal links to your own content or external links to other sites. Having broken links gives your visitors a poor experience and for this reason, search engines will be reluctant to reward you with higher rankings.

然后，您应该Swift处理网站上的任何损坏的链接，包括指向您自己内容的内部链接或指向其他站点的外部链接。 链接断开会给您的访问者带来糟糕的体验，因此，搜索引擎将不愿意为您提供更高的排名。

Internal links can occur if you’ve changed the URL of one page and not updated menus or other links to it. It can also happen if you’ve deleted a page and forgot to remove any links.

如果您更改了一页的URL，但未更新菜单或指向该页面的其他链接，则可能会发生内部链接。 如果您删除了页面却忘了删除任何链接，也会发生这种情况。

Broken external links tend to be the main problem because you may be unaware if a website or page you linked to a while ago is still there.

外部链接断开通常是主要问题，因为您可能不知道您链接到的网站或页面是否仍然存在。

The easiest way to deal with broken links is to use a plugin that automatically checks for them and notifies you when any have been found. This makes it easy to update the link or, if a suitable alternative cannot be found, to remove it altogether. If you have a lot of links on your site, it certainly reduces the amount of time needed to check them manually.

处理断开的链接的最简单方法是使用一个插件，该插件会自动检查它们并在发现任何链接时通知您。 这样可以很容易地更新链接，或者，如果找不到合适的替代方法，则可以将其完全删除。 如果您的站点上有很多链接，则无疑会减少手动检查链接所需的时间。

4. Promote your business on social media

4.在社交媒体上促进您的业务

Search engines are beginning to take increasing notice of how brands perform on social media, especially if they are getting good reviews or a lot of likes or shares. Besides having a positive effect on your ranking, social media can also have an enormous impact on your website traffic and business reputation.

搜索引擎开始越来越注意品牌在社交媒体上的表现，特别是在品牌获得良好评论或很多喜欢或分享的情况下。 除了对您的排名产生积极影响之外，社交媒体还可以对您的网站访问量和商业声誉产生巨大影响。

For this reason, it is important to post content on your chosen social media platforms on a regular basis and to include links to your website whenever you can. This way, the more a post is liked and shared, the more visitors you are likely to get.

因此，定期在选定的社交媒体平台上发布内容并在可能的情况下包括指向您网站的链接非常重要。 这样一来，喜欢和分享的帖子越多，您获得的访问者就越多。

Regular use of social media platforms can increase awareness, familiarity and trust amongst consumers and develop brand loyalty among existing customers – and the more likes and shares you have, the more people will feel that yours is a business which can be relied upon.

定期使用社交媒体平台可以提高消费者的知名度，熟悉度和信任度，并在现有客户之间建立品牌忠诚度-您拥有的喜好和分享次数越多，就会有更多的人认为您的生意值得信赖。

5. Check out the competition

5.查看比赛

If you are looking for content that works, the best place to find it is to see how well your competitors are doing. Analysing the competition is big business and there are many online tools specially created to help discover what content they are publishing and how well it is doing on search engines and social media. You can find titles of posts, the keywords being used, the number of shares and likes on different social media platforms and how much traffic each piece of content generates.

如果您正在寻找有效的内容，那么找到它的最好地方就是看看竞争对手的表现如何。 分析竞争是一项艰巨的任务，并且专门创建了许多在线工具来帮助发现他们正在发布的内容以及在搜索引擎和社交媒体上的表现如何。 您可以找到帖子的标题，使用的关键字，不同社交媒体平台上的分享和喜欢的数量以及每条内容产生多少流量。

This can give you an in-depth insight into content that is trending and what your target market is looking for. From knowing this, you can then begin to create similar content of your own and gain a share of that traffic for yourself.

这可以使您深入了解趋势的内容以及目标市场的需求。 知道了这一点，便可以开始创建自己的类似内容，并自己获得流量的一部分。

6. Reach out to influencers

6.接触影响者

One of the most important ranking factors is the number of backlinks a website has from high authority websites, especially those in a similar niche. In order to get these backlinks, you need to engage with the people who publish on these sites. You can do this in a number of ways, for example, leaving comments on their blog posts, mentioning and linking to them in your own posts, and liking, sharing, responding to and mentioning them on social media.

最重要的排名因素之一是网站与高权限网站(尤其是类似利基网站)之间的反向链接数量。 为了获得这些反向链接，您需要与在这些站点上发布的人员进行互动。 您可以通过多种方式来执行此操作，例如，在他们的博客帖子上留下评论，在自己的帖子中提及并链接到他们，并在社交媒体上喜欢，共享，回复和提及它们。

The more you engage with them, the more chance you will have of developing a relationship with them where they read and share your content. It takes quite a bit of time to do this – some of these influencers have millions of social media followers and visitors to their sites. A single tweet won’t get you noticed.

与他们互动的次数越多，与他们建立阅读和分享您的内容的关系的机会就越大。 这需要花费很多时间-其中一些影响者拥有数百万社交媒体关注者和网站访问者。 一条推文不会引起您的注意。

However, a single tweet from them or a mention in their blog post can send millions of people to your website or lead to higher rankings in Google. The benefits to your business can be substantial and long-lasting. It can be worth the effort.

但是，他们发的一条推文或他们的博客文章中的提及可以将数百万人发送到您的网站，或在Google中获得更高的排名。 给您的业务带来的好处是巨大而持久的。 值得付出努力。

Conclusion

结论

Ten minutes a day or an hour a week doing these simple but effective SEO tasks can have a significant impact on your website. They can increase ranking, improve clickthrough rates, make site content more relevant and engaging, give you a better understanding of what to post and where, and help you get noticed by those who have influence.

每天或每周一小时十分钟执行这些简单但有效的SEO任务可能会对您的网站产生重大影响。 他们可以提高排名，提高点击率，使网站内容更具针对性和吸引力，让您更好地了解发布内容和发布地点，并帮助您吸引有影响力的人。

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翻译自: https://www.eukhost.com/blog/webhosting/the-simple-weekly-workout-to-improve-seo/

前端提高seo