hbo切尔诺贝利_HBO Max，HBO NOW和HBO Go有什么区别？-CSDN博客

本文介绍了HBO Max、HBO Now和HBO Go之间的区别。HBO Max作为WarnerMedia的新流媒体服务，提供比HBO Now更多的内容，包括HBO的内容以及来自合作伙伴如BBC Studios和Warner Bros的额外电影和电视。HBO Now是较老的服务，主要提供HBO的内容，部分用户可在HBO Max上线时免费升级。HBO Go是针对有线电视用户的附加服务，提供给已订阅有线电视HBO的用户。

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hbo切尔诺贝利

DANIEL CONSTANTE/Shutterstock DANIEL CONSTANTE /快门

HBO’s parent company, WarnerMedia, is launching a new subscription-based streaming service called HBO Max. So, what does this mean for the existing streaming services, HBO Now and HBO Go? Well, they’re sticking around, thanks to a confusing corporate history of contracts.

HBO的母公司WarnerMedia正在推出一项新的基于订阅的流媒体服务，称为HBO Max 。那么，这对于现有的HBO Now和HBO Go流媒体服务意味着什么呢？好吧，这要归功于公司合同的混乱历史。

HBO Max以同等价格提供更多内容 (HBO Max Is More Content for the Same Price)

If you don’t currently subscribe to any HBO service, all you need to know is HBO Max gives you the biggest content library for the best price ($14.99 per month). So, by all means, save yourself the headache of figuring out which of the three services is right for you, and just go with the best. If you’re already subscribed to HBO through your cable provider (HBO Go) or HBO’s previous offering (HBO Now), here’s a basic breakdown:

如果您当前不订阅任何HBO服务，则您所需要知道的是HBO Max以最优惠的价格(每月14.99美元)为您提供最大的内容库。因此，通过各种方式，您不必为确定这三种服务中的哪一项适合您而头痛，并尽力而为。如果您已经通过有线电视提供商(HBO Go)或HBO先前的产品(HBO Now)订阅了HBO，则基本分类如下：

HBO Max ($14.99 per month): The new stand-alone streaming service from WarnerMedia includes everything on HBO Now, plus additional movies and TV from partners like BBC Studios, The Criterion Collection, and Warner Bros.
HBO Max (每月14.99美元)： WarnerMedia的新独立流媒体服务包括HBO Now上的所有内容，以及BBC Studios ， The Criterion Collection和Warner Bros等合作伙伴提供的其他电影和电视。
HBO Now ($14.99 per month): This is the older stand-alone streaming service, featuring HBO content, but none from any of its partners. Some HBO Now subscribers will get free access to HBO Max when the new service launches on May 27, 2020.
HBO Now(每月14.99美元)：这是较旧的独立流媒体服务，具有HBO内容，但没有任何合作伙伴提供。新服务于2020年5月27日推出时，某些HBO Now订户将免费获得HBO Max。
HBO Go: This is the bundled streaming service that allows cable subscribers to access HBO content on their various digital devices.
HBO Go：这是捆绑的流媒体服务，允许有线电视订户在其各种数字设备上访问HBO内容。

Why would WarnerMedia create a new HBO stand-alone streaming service when one already exists? The answer lies deep in the tangled web and dark history that is modern American corporate media.

为什么已经存在的WarnerMedia会创建一种新的HBO独立流媒体服务？答案在于现代美国企业媒体错综复杂的网络和黑暗的历史中。

HBO现在变得更旧，更小且正在缩小 (HBO Now Is Older, Smaller, and Shrinking)

Most consumers will prefer HBO Max over HBO Now. In fact, it’s hard to come up with any reason to stay with HBO Now, unless you get it for free with an existing subscription to a Google, Amazon, Verizon, or Hulu service. Based on the approach WarnerMedia is taking, that seems to be by design.

大多数消费者更喜欢HBO Max，而不是HBO Now。实际上，除非您通过Google，Amazon，Verizon或Hulu服务的现有订阅免费获得HBO Now，否则很难提出任何理由继续使用HBO Now。根据WarnerMedia采取的方法，这似乎是设计使然。

NYC Russ/Shutterstock 纽约市Russ / Shutterstock

HBO Now is a streaming service from HBO, whereas HBO Max is a streaming service from HBO’s parent company, WarnerMedia. This means HBO Max will have much more content. And some of that content will be exclusive via partnerships with BBC Studios, The Criterion Collection, Cartoon Network, and more, all for the same price. Due to the complex contracts HBO and WarnerMedia have built up with customers and partners over the last decade, only some HBO Now customers will receive free access to HBO Max.

HBO Now是HBO的流媒体服务，而HBO Max是HBO的母公司WarnerMedia的流媒体服务。这意味着HBO Max将具有更多内容。某些内容将通过与BBC Studios，The Criterion Collection，Cartoon Network等合作伙伴关系以专有价格独家发行。由于HBO和WarnerMedia在过去十年中与客户和合作伙伴建立了复杂的合同，因此只有部分HBO Now客户可以免费使用HBO Max。

Unsure whether your HBO Now subscription will allow you to access HBO Max when it launches? Fortunately, HBO has a useful guide on how to change your HBO Now subscription based on your provider.

不确定HBO Now订阅是否将在启动时允许您访问HBO Max？幸运的是，HBO提供了有关如何根据提供商更改HBO Now订阅的有用指南。

If you access your HBO NOW subscription through a service—like Verizon, for example—you can access HBO Max directly at launch. If you have AT&T, however, you might have to access HBO Max through YouTube TV. It all depends on how you already access HBO content, and all the ways you can do that are the culprits for all the confusion.

如果您通过服务(例如Verizon)访问HBO NOW订阅，则可以在启动时直接访问HBO Max。但是，如果您拥有AT＆T，则可能必须通过YouTube TV访问HBO Max。这完全取决于您已经如何访问HBO内容，并且所有可能的操作方式都是造成所有混乱的元凶。

If you currently subscribe to HBO Now directly through HBO for $14.99 per month, you can cancel and pay the same price for the bigger, better content library.

如果您当前每月直接通过HBO订阅HBO Now，价格为$ 14.99，则可以取消并以相同的价格购买更大更好的内容库。

HBO Go适用于有线电视用户 (HBO Go Is for Cable Subscribers)

AhmadDanialZulhilmi/Shutterstock AhmadDanialZulhilmi / Shutterstock

Like HBO Now, HBO Go is a streaming service that comes directly from HBO. The major difference is HBO Now is available as a stand-alone service, whereas HBO Go is only available as an add-on from service providers like Verizon, Cox, and DirecTV.

和HBO Now一样，HBO Go是直接来自HBO的流媒体服务。主要区别在于HBO Now可作为独立服务提供，而HBO Go仅可作为Verizon，Cox和DirecTV等服务提供商的附件使用。

If you have HBO through your cable company, you probably pay around $15 extra for HBO every month. You can access the larger library of HBO Max by canceling your existing HBO Go subscription and signing up directly with HBO Max.

如果您通过有线电视公司拥有HBO，则您可能每月要为HBO多付15美元。您可以通过取消现有的HBO Go订阅并直接通过HBO Max进行注册来访问更大的HBO Max库。

You won’t be able to watch the standard HBO channel on cable, but you’ll find all the same content—and more—in the HBO Max app on your streaming device.

您将无法通过电缆观看标准的HBO频道，但会在流式设备上的HBO Max应用程序中找到所有相同的内容，甚至更多。

Whether HBO and its parent company, WarnerMedia, will attempt to clear up some of the brand confusion in the future remains to be seen. The consolidation of services and/or content is the obvious goal. However, as anyone familiar with the nature of entertainment contracts will tell you, it’s also surely a pipe dream.

HBO及其母公司WarnerMedia将来是否会尝试消除一些品牌混淆，还有待观察。服务和/或内容的合并是显而易见的目标。但是，正如熟悉娱乐合同性质的任何人都会告诉您的那样，这肯定也是一个空想。