2019年华为开发者大会_如何在2019年及以后成为自由开发者的品牌

2019年华为开发者大会

The web development industry is booming.

Web开发行业正在蓬勃发展 。

This may be advantageous for freelancers, but it also has its negatives.

这对于自由职业者可能是有利的，但也有其负面影响。

What negatives?

什么负面因素？

When it comes to freelancing, you are often competing with other freelance developers who are offering similar services.

关于自由职业，您通常会与其他提供类似服务的自由职业者竞争。

According to the US Bureau of Labor Statistics, the web development field is expected to grow by 15% by 2026.

根据美国劳工统计局的数据 ，到2026年，网络开发领域预计将增长15％ 。

Companies already have the option to hire a freelance web developer in other parts of the world who will do the job for a much lower price.

公司已经可以选择在世界其他地方雇用自由网络开发人员，他们将以更低的价格完成这项工作。

So, what do you do not to become a commodity and not be so easily replaceable?

那么，您怎么不成为商品并且不那么容易更换呢？

The solution is in building your personal brand.

解决方案是建立您的个人品牌。

什么是个人品牌？ (What is a Personal Brand?)

Your personal brand portrays to your target audience who you are, what you stand for and what sets you apart from other freelancers.

您的个人品牌向目标受众描绘了您的身份，代表什么以及与其他自由职业者的不同之处。

Another way to think of it would be what you’re known for or what you’d like to be known for.

另一种思考的方式是您所知道的或您想知道的。

为什么要拥有个人品牌？ (Why Have a Personal Brand?)

Many assume that personal branding is just for expert freelancers.

许多人认为个人品牌仅适合自由职业者。

It’s not.

不是。

A personal brand is one of the most critical things to have in this competitive industry.

在这个竞争激烈的行业中，个人品牌是最关键的事情之一。

3 reasons why I say this:

我这么说的3个原因：

1. You Stand Out From The Crowd

1.你从人群中脱颖而出

For many freelance web developers, getting new clients is like calling out to them in an overcrowded room where everyone’s talking at the same time.

对于许多自由职业的Web开发人员而言，获得新客户就像在一个人满为患的房间里召集他们，每个人都在同时讲话。

Building your personal brand positions you in a unique way from others by highlighting your expertise, skills, values and other unique qualities that define you.

通过突出您的专业知识，技能，价值观和定义您的其他独特品质，以与众不同的方式建立您的个人品牌。

2. You Establish Yourself as an Expert

2.建立自己的专家

Companies prefer working with someone that’s an expert in a specific field.

公司更喜欢与特定领域的专家一起工作。

It’s important to find your niche and to then establish yourself as an authority that can be trusted.

重要的是要找到自己的细分市场 ，然后将自己确立为可以信任的权威。

When you can prove to be an expert in the field, companies wouldn’t mind paying a premium price to consider working with you than with one of your cheaper competitors.

当您可以证明自己是该领域的专家时，与与您的便宜竞争对手之一相比，公司不愿意为与您合作而付出高昂的代价。

3. You Gain Trust

3.您获得信任

Clients would often do research before deciding on which web developer to hire.

客户通常会在决定雇用哪个Web开发人员之前进行研究。

Branding yourself as a freelance developer recommended by others instantly makes you more credible for prospective clients.

将自己打造成他人推荐的自由开发者品牌可立即使您对潜在客户更有信誉。

This often leads to more opportunities in the future.

这通常会在将来带来更多机会。

Now that you understand the importance of branding and how it can drastically transform your freelancing business, let’s get into the meat.

现在您已经了解了品牌的重要性以及它如何极大地改变您的自由职业者的业务，让我们开始深入探讨。

Here are 10 actionable tips to brand yourself as a freelance developer:

以下是将自己打造成一名自由开发人员的10条可行的技巧：

1. Know Your Ideal Client

1.了解您的理想客户

2. Develop a Unique Selling Proposition

2.制定独特的销售主张

3. Revisit Your Why

3.重新审视您的原因

4. Share Your Story

4.分享你的故事

5. Start Blogging

5.开始写博客

6. Create an Online Portfolio

6.创建在线投资组合

7. Build the Right Connections

7.建立正确的连接

8. Leverage Social Media

8.利用社交媒体

9. Ask for Testimonials

9.要求证明

10. Be Yourself

10.做你自己

Let’s get into each of these in more detail.

让我们更详细地研究每个。

1.了解您的理想客户 (1. Know Your Ideal Client)

Knowing your ideal client is essential. It will guide you in aligning your personal brand so you become relatable and appealing to your target audience.

了解理想的客户至关重要。 它将指导您调整个人品牌，从而与您建立联系并吸引目标受众。

One way to do this is to create a buyer persona. This persona is a semi-fictional representation of your ideal client. It is based on thorough market research and educated assumptions.

一种方法是创建购买者角色 。 此角色是理想客户的半虚拟代表。 它基于全面的市场研究和有根据的假设。

Most freelancers would do this by analyzing personal demographics like age, gender, income, business size, and industry. That’s a good start, but to build a strong personal brand, you’ll need to go deeper than that.

大多数自由职业者会通过分析个人人口统计信息(例如年龄，性别，收入，企业规模和行业)来做到这一点。 这是一个好的开始，但是要建立一个强大的个人品牌，您需要做得更多。

Here are some questions to ask about your ideal client/niche:

以下是一些有关理想客户/利基市场的问题：

What are their most significant challenges?As a freelance web developer, your goal is to provide a solution for your ideal client. Knowing their challenges will guide you on what skills and expertise to highlight in your personal brand.

他们最重要的挑战是什么？ 作为自由的Web开发人员，您的目标是为您的理想客户提供解决方案。 了解他们的挑战将指导您在个人品牌中突出哪些技能和专业知识。

What are their goals?In addition to generating revenue, find out what are the core values and principles that motivate and drive your ideal client.

他们的目标是什么？ 除了产生收入之外，还要找出能够激发和驱动理想客户的核心价值和原则。

Where do they get information?The only way that your ideal client will find you is if you build a strong brand presence in the places where they go when they need answers to their problems. Do they do a search on Google? Or would they search for answers in a specific social media channel? You need to be there to offer the solution they are looking for.

他们从哪里获得信息？ 理想客户找到您的唯一途径是，当您需要解决问题的地方时，在他们所到之处建立强大的品牌影响力。 他们在Google上搜索吗？ 还是他们会在特定的社交媒体渠道中寻找答案？ 您需要在那里提供他们正在寻找的解决方案。

What blogs and publications have they subscribed to?These would give you more insight on what type of personality resonates with your ideal client the most. For example, if your ideal client follows the likes of Neil Patel, it’s likely that your ideal client prefers someone that’s detail-oriented.

他们订阅了哪些博客和出版物？ 这些将使您对哪种类型的性格最能引起您的理想客户产生更多的见解。 例如，如果您的理想客户遵循尼尔·帕特尔(Neil Patel)这样的人，那么您的理想客户可能会更喜欢注重细节的人。

This gives you get a better idea of what type of personality your ideal client is looking for in a freelance web developer. At the same time, you learn who you should build connections with.

这使您可以更好地了解理想的客户在自由网络开发人员中正在寻找哪种类型的个性。 同时，您将学习与谁建立联系。

A quicker way to do this is by using a tool like HubSpot’s persona generator. It gives you a list of questions to answer to help you create your freelance business buyer persona.

一种更快的方法是使用HubSpot的角色生成器之类的工具。 它为您提供了一系列要回答的问题，以帮助您创建自由职业者的商业购买者角色。

2.制定独特的销售主张 (2. Develop a Unique Selling Proposition)

A unique selling proposition (USP) is the one thing that you can offer to your clients to help you stand out. It answers one specific challenge faced by your client that you can solve exceptionally well.

您可以向客户提供独特的销售主张(USP) ，以帮助您脱颖而出。 它回答了客户所面临的一项特定挑战，即您可以出色地解决。

Here are the steps on how to create your own unique proposal:

以下是有关如何创建自己的独特建议的步骤：

1. Know What Your Client Wants

1.知道您的客户想要什么

Clients can often be vague about what that they want to achieve. So you might have to dig a little deeper to know precisely what their main problem is that they want to be solved or what goal they want to accomplish.

客户通常会对他们想要达成的目标含糊不清。 因此，您可能需要更深入地研究，才能准确地知道他们要解决的主要问题是什么，或者要实现什么目标。

2. Provide Solutions

2.提供解决方案

Your clients aren’t paying for your services. THEY PAY FOR THE SOLUTION.

您的客户无需为您的服务付费。 他们为解决方案付费。

You need to clearly present to them how your services and expertise can help them accomplish that.

您需要向他们清楚地展示您的服务和专业知识如何帮助他们实现目标。

Highlight things like:

突出显示以下内容：

• How much their sales can potentially increase
  他们的销售量可能会增加多少
• How soon can they start expecting results
  他们多久才能开始期待结果
• How their business’ brand might improve
  他们的企业品牌如何提高
• How many clients they can potentially have
  他们可能有多少个客户

3. Make Your Services Indispensable

3.使您的服务必不可少

You need to be confident in your skills and what you are offering. It is important to convince your potential client that you are an expert and how you can make a difference in their business.

您需要对自己的技能和所提供的东西充满信心。 重要的是要说服您的潜在客户您是专家，以及如何在他们的业务中有所作为。

Do not be like every other freelancer out there who just sees a project as another project. Take time to research the business, its goals, and values.

不要像其他每个将一个项目视为另一个项目的自由职业者一样。 花时间研究业务，其目标和价值。

Make them aware of how your services can help them get there and how you are different from your competitors.

让他们知道您的服务如何帮助他们到达那里，以及您与竞争对手有何不同。

There are many ways on how you can prepare your personalized USP.

有很多方法可以准备个性化的USP。

You can use the elevator speech formula which forces you to explain your USP within 30 seconds or less. This is crucial because studies now show you only have a few seconds to grab the attention of your target audience.

您可以使用电梯语音公式来强制您在30秒或更短的时间内解释您的USP。 这很关键，因为现在的研究表明，您只有几秒钟的时间就能吸引目标受众的注意力。

The elevator speech starts off with this one-sentence formula:

电梯语音从以下单句公式开始：

Your Offered Solution + Your Target Market + The Value You Provide

您提供的解决方案+您的目标市场+您提供的价值

For example, here’s my USP for this website:

例如，这是该网站的我的USP：

“I help developers become successful freelancers and create effective websites.”

“我帮助开发人员成为成功的自由职业者并创建有效的网站。”

My offered solution is to help launch and grow a freelance business. My target audience is developers. The value I provide is for them to freelance full-time and experience more freedom.

我提供的解决方案是帮助启动和发展自由职业者。 我的目标受众是开发人员。 我为他们提供的价值是让他们专职从事自由职业并体验更多自由。

Taking this further for your ideal client, you might say:

对于您的理想客户而言，您可能会说：

“I help doctors get more patients through effective websites and online marketing.”

“我帮助医生通过有效的网站和在线营销来吸引更多患者。”

3.重新审视您的原因 (3. Revisit Your Why)

Remembering why you decided to become a freelance web developer is powerful in building your personal brand. It gives you a broader purpose than just making money. It fuels your passion for what you do and it keeps you motivated and focused

记住您为什么决定成为一名自由网页开发人员，可以有效地建立您的个人品牌。 它为您提供了不仅仅是赚钱的更广泛的目的。 它激发了您对工作的热情，并保持了动力和专注力

More importantly, it’s your “why” that will help you connect with your potential clients and set you apart from the rest.

更重要的是，这是您的“为什么”将帮助您与潜在客户建立联系，并使您与其他客户区分开。

Simon Sinek said: “People don’t buy what you do. They buy why you do it.”

西蒙·西内克(Simon Sinek)说： “人们不买你做的事。 他们买你为什么这么做。”

Here are some questions to ask yourself:

以下是一些要问自己的问题：

• What are the goals you want to achieve as a freelance web developer?
  作为自由网络开发人员，您要实现哪些目标？
• What made you choose freelance web development?
  是什么让您选择自由网页开发？
• Why are you doing this? For freedom? For money? What is it?
  你为什么做这个？ 为了自由？ 为了钱？ 它是什么？

4.分享你的故事 (4. Share Your Story)

This is probably the most challenging because it means you’ll need to become transparent, honest and vulnerable.

这可能是最具挑战性的，因为这意味着您需要变得透明，诚实和脆弱。

At the same time, I will say that it’s not a requirement to do, but it can be beneficial in some cases.

同时，我会说这不是必需的，但在某些情况下可能会有所帮助。

Humans relate with stories, especially those that are similar to what we might be experiencing.

人与故事相关 ，尤其是与我们可能经历的故事相似的故事 。

Telling your story also helps you show your personality to your target audience and you connect with them on a deeper level.

讲故事还可以帮助您向目标受众展示自己的个性，并与他们建立更深层次的联系。

When writing your story, don’t just focus on your successes, milestones and achievements. Be willing to share your struggles, challenges and failures.

在撰写故事时，不要只关注自己的成功，里程碑和成就。 愿意分享您的奋斗，挑战和失败。

The more real you present yourself, the more your target audience will be ready to trust you enough to start building a relationship.

您表现得越真实，您的目标受众就越会准备好信任您，足以开始建立关系。

5.开始写博客 (5. Start Blogging)

One effective way to quickly build your personal brand as a web developer is by starting a blog.

快速建立您的个人品牌作为网络开发人员的一种有效方法是启动博客。

It not only provides an avenue to share your knowledge and advice, but it also establishes you as an expert or an authority in the eyes of your target audience.

它不仅提供了分享您的知识和建议的途径，而且还在目标受众眼中确立了您是专家或权威的地位。

If you create consistent and valuable articles, you will eventually become the go-to person for their questions and needs.

如果您创建一致且有价值的文章，最终您将成为他们提出问题和需求的首选人。

Make sure your blog posts are logical, structured well, straight-to-the-point and easy-to-read.

确保您的博客文章逻辑合理，结构合理，指向重点清晰且易于阅读。

If you’re new to blogging, you can get started here.

如果您不熟悉博客，可以在此处开始。

6.创建在线投资组合 (6. Create an Online Portfolio)

To establish your brand, it is vital to have a portfolio website that displays your expertise.

要建立您的品牌，拥有一个展示您的专业知识的投资组合网站至关重要。

An online portfolio is where you can bring in potential clients so that they can learn more about you, what you’ve done and how you can help them.

在线投资组合是您可以吸引潜在客户的地方，以便他们可以了解有关您的更多信息，您做过的事情以及如何为他们提供帮助。

Here are the things to include in your online portfolio:

以下是您的在线投资组合中包含的内容：

A Recognizable Domain Name Since you are your personal brand, it is recommended to use your name in your domain if possible. Otherwise, a company name is also fine.

可识别的域名由于您是个人品牌，因此建议您尽可能在域名中使用您的名字。 否则，公司名称也可以。

A Professional WebsiteFirst impressions count. Use a website design that doesn’t just look good, but is also easy to navigate. I like coding this from scratch, but another good alternative is a tool called Divi. Also, don’t forget about how the impact colors have on perception.

专业网站的第一印象很重要。 使用不仅外观漂亮而且易于浏览的网站设计。 我喜欢从头开始编写代码，但是另一个不错的选择是一个叫做Divi的工具。 另外，不要忘记颜色对感知的影响。

Add a Logo Your logo should be more than a fancy symbol that communicates nothing. It should be a visual representation of who you are, what you do and your values.

添加徽标 您的徽标不应该只是一个毫无意义的花哨符号。 它应该是您的身份，所从事的工作和您的价值观的直观表示 。

Display Your Previous Work Clients want to see proof of your previous work. This means you need to include a portfolio of your previous successful projects which will help you gain trust and credibility.

显示您以前的工作客户希望看到您以前的工作的证明。 这意味着您需要包括以前成功项目的投资组合，这将有助于您获得信任和信誉。

Personalize It People connect quicker with you when they can see you. No one likes to do business with someone they can’t see.

个性化 人们在看到您时会更快地与您联系。 没有人喜欢与看不见的人做生意。

Focus on the End GoalIt is fine to include the programming languages and tools you specialize in, but make sure not to let this become the main focus of your website.

专注于最终目标可以包括您专门研究的编程语言和工具，但是请确保不要让它成为您网站的主要焦点。

Most clients don’t care about the programming languages or frameworks you know or how well you know it. All they want to know is if what you know will result in growing their business.

大多数客户并不关心您所知道的编程语言或框架，也不关心您对它的了解程度。 他们只想知道您所知道的是否会促进他们的业务发展。

Link Your GitHub and CodePen AccountsHaving these links will help boost your credibility amongst potential clients as it showcases your knowledge and expertise among the community.

链接您的GitHub和CodePen帐户拥有这些链接将在社区中展示您的知识和专业知识，从而帮助您提高潜在客户的信誉。

Call-to-ActionDon’t assume that your potential clients know what the next step is that you want them to take.

号召性用语不要以为您的潜在客户知道您希望他们采取的下一步措施。

Adding the right call-to-actions in different areas of your website can give visitors that needed push to become a client.

在您网站的不同区域添加正确的号召性用语，可以使需要推动力的访问者成为客户。

Contact FormI know this sounds so obvious, but it’s amazing how people overlook the basics of a clear email address to contact or a simple contact form.

联系表格我知道这听起来很明显，但是令人惊讶的是，人们忽略了要联系的清晰电子邮件地址或简单联系表格的基础。

7.建立正确的连接 (7. Build the Right Connections)

A study done by Nielsen shows that 82% of people are more likely to consider product and service recommendations from people who they trust.

尼尔森(Nielsen)进行的一项研究表明，有82％的人更有可能考虑他们信任的人提出的产品和服务推荐。

That’s why it’s important to make sure you connect and build relationships with the right people.

这就是确保与正确的人建立联系并建立关系的重要原因。

One way to do this is by attending local business meetups in your area.

一种方法是参加您所在地区的本地业务聚会。

These are great places to introduce yourself as a web developer/marketing consultant to the local business community. It can open up doors of opportunity for client work in the future.

这些都是向本地商业社区介绍自己作为Web开发人员/营销顾问的好地方。 它可以为将来的客户工作打开机会之门。

Industry conferences and events where your ideal clients are should also not be neglected.

您理想的客户所在的行业会议和活动也不容忽视。

8.利用社交媒体 (8. Leverage Social Media)

On average, a person spends two hours daily on social media.

平均而言，一个人每天在社交媒体上花费两个小时 。

Being active on the social media platforms where your ideal clients are increases the chance of them finding you.

在理想的客户所在的社交媒体平台上保持活跃会增加他们找到您的机会。

That said, make sure that the bulk of your posts here provide value to those in your network. A study published by Bop Design shows that 80% of customers evaluated how they would perceive a brand based on their social media accounts.

就是说，请确保此处的大部分帖子为您网络中的帖子提供价值。 Bop Design发布的一项研究表明，有80％的客户根据其社交媒体帐户评估了他们对品牌的看法。

Look for relevant groups that you can join where you can share your expertise with others. This will get the attention of potential clients who will eventually reach out to you outside of the group.

寻找可以加入的相关小组，与他人分享您的专业知识。 这将吸引潜在客户的注意，他们最终将在小组之外与您联系。

9.要求证明 (9. Ask for Testimonials)

Despite the different kinds of marketing strategies out there, nothing beats the power of word-of-mouth advertising.

尽管存在各种不同的营销策略，但口碑广告的力量无与伦比。

You can leverage this when building your personal brand by including testimonials from previous clients on your online portfolio.

您可以在在线投资组合中加入以前客户的推荐信，从而在建立个人品牌时加以利用。

You need to take the initiative to ask your current and previous clients.

您需要主动询问当前和以前的客户。

Sending a short email to your clients immediately after completing the project is the easiest way to do this.

完成项目后，立即向您的客户发送一封简短的电子邮件是最简单的方法。

All you need to do is ask them: “Would you be happy to provide me with a short testimonial of how you found working with me?”

您需要做的就是问他们： “您愿意为我提供一份简短的证明书，以证明您与我合作的方式吗？”

The more, the better. So try to get at least 3–6 testimonials.

越多越好。 因此，尝试获得至少3–6个推荐。

10.做你自己 (10. Be Yourself)

Remember that you are your personal brand.

记住， 你是你的个人品牌 。

Don’t be afraid to let your personality show. It’s who you are and what makes you unique.

不要害怕让自己的性格表现出来。 这就是你是谁，是什么让你与众不同。

Be true to yourself, don’t be fake and keep improving your knowledge, how you deal with clients and just general growth in all areas of your life.

对自己诚实，不要伪造自己，不断提高自己的知识水平，与客户打交道的方式，以及人生各个领域的全面发展。

Branding yourself as a freelance developer takes time and effort. Start right and more importantly; finish right.

将自己塑造为自由开发者需要花费时间和精力。 从正确开始，更重要的是； 正确完成。

Start establishing yourself as an expert in what you do and not a commodity.

开始建立自己的专长，而不是商品。

The results will soon follow.

结果很快就会出现。

Thanks for reading and I hope this article has helped you :)

感谢您的阅读，希望本文对您有所帮助：)

Let me know in the comments if you have any questions.

如果您有任何疑问，请在评论中让我知道。

If you’re interested in more freelancing related articles, check out my blog StudyWebDevelopment.com or follow me on Twitter :)

如果您对更多自由职业相关文章感兴趣，请访问我的博客StudyWebDevelopment.com或在Twitter上关注我：)

翻译自: https://www.freecodecamp.org/news/how-to-brand-yourself-as-a-freelance-developer-in-2019-and-beyond-78a5d58ecd29/

2019年华为开发者大会