$collection = Mage::getModel('catalog/product')->getCollection()
->addAttributeToSelect($collection = Mage::getModel('catalog/product')->getCollection()
->addAttributeToSelect('name', 'url_key', 'type_id'));
$collection = Mage::getModel('catalog/product')->getCollection()
->addAttributeToSelect('name');
注意:当需要选择多列时addAttributeToSelect的参数