（翻译）心理定格（Framing）

问题概述

  当出现正向定格时，我们倾向于避免风险，而当出现反向定格时，我们倾向于寻求风险[3]。

说明

  我们用比较和对比决定定价值。在不同情况下，特定项目的价值可能会非常不同，这取决于比较。一个隐含的故事使更多的理想选择显得显而易见。[4]

原文地址：http://ui-patterns.com/patterns/framing

[1]https://www.12manage.com/methods_tversky_framing_zh.html
[2]https://baike.baidu.com/item/心理定格/10647908?fr=aladdin
[3]原文：We tend to avoid risk when a positive frame is presented but seek risks when a negative frame is presented
[4]原文：We determine value by comparing and contrasting things. The value of particular items can seem very different in various situations, depending on the comparison. An implied story makes more desirable choices seem obvious.