template\catalog\product\view.phtml
<p><input class="buy" id="checknow" type="submit" value="Buy Now"/></p>
<script>
jQuery("#checknow").click(function () {
jQuery("input#return_url").val("<?php echo $this->getUrl('checkout/onepage/'); ?>");
productAddToCartForm.submit();
})
</script>
<input type="hidden" name="return_url" id="return_url" value=""/>