富文本方法
@property (weak, nonatomic) IBOutlet UITextField *textField;
NSDictionary *dic = @{NSForegroundColorAttributeName:[UIColor whiteColor], NSFontAttributeName:[UIFont systemFontOfSize:15]};
self.textField.attributedPlaceholder = [[NSAttributedString alloc] initWithString:@"Hello_Wrold!" attributes:dic];
self.textField.tintColor = [UIColor cyanColor];
KVC方法
self.textField.placeholder = @"Hello_Wrold!";
[self.textField setValue:[UIColor magentaColor] forKeyPath:@"_placeholderLabel.textColor"]
[self.textField setValue:[UIFont systemFontOfSize:15] forKeyPath:@"_placeholderLabel.font"];
self.textField.tintColor = [UIColor greenColor];