First,I should list the hierarchy about this project,PFB.
MasterPages/ElementManifest.xml
PageLayouts/ElementManifest.xml
StyleLibrary/ElementManifest.xml
feature.xml
Then you can build this project and deploy it.
After that you should active this feature following the menus.Because feature scope is site,so you should find Site Collection Administration,under this section you can find
Site collection features,click it,then you can find the feature which you just install,please active it.Then you can use it.
If feature scope is web,you can follow this tab. Site Administration --Site features |