Trends in Web Search

Relevance ->>Intelligence   
    ̵Knowledge search, helping users find answers instead of links, gain insights about a topic, and complete tasks
    ̵Thus, building infrastructures for web-scale data mining and knowledge discovery becomes a key
•Unstructured ->Structured
    ̵Page-level retrieval to object-level search
•Meta-Web: Building infrastructure to manage meta-data and context-data about the Web
    ̵Allow deep data analysis
    ̵ Allow knowledge accumulation and sharing across multiple online applications
•Individual ->Social
    ̵Community-based search
    ̵User generated content and user participation becomes important to improve search experience
    ̵People-powered search
    ̵A new search engine effectively leverages both what machines and humans are good at. A search engine is designed to allow easy and effective integration of machine extracted knowledge (for scale and long tail) and human provided knowledge (for precision and freshness) to produce the best search result for the end users
•No interaction ->Allow users to interact with search engine
    ̵Search engine can learn from user’s relevance feedback to refine search result
     ̵Search engine can understand user’s intent thru interactions
•Surface Web Deep Web
   ̵Deep integration of online databases from various sources
•Distinct activity->Seamlessly embedded into various online activities
Copy From:
Web Search –Past, Present, and Future
Wei-Ying Ma
Web Search and Mining Group
Microsoft Research Asia