1, on froyo, you can set the build type by "choosecombo" before build.
2, you can also set build type when make, for example:
make sdk EMMA_INSTRUMENT=true TARGET_BUILD_VARIANT=tests TARGET_BUILD_TYPE=release
or
make PRODUCT-oms_addon-sdk_addon EMMA_INSTRUMENT=true TARGET_BUILD_VARIANT=tests TARGET_BUILD_TYPE=release