select distinct buyer_id
from product p join sales s on p.product_id=s.product_id
where product_name='S8'
and (buyer_id not in (
select buyer_id
from product p join sales s on p.product_id=s.product_id
where product_name='iPhone'))
select distinct buyer_id
from product p join sales s on p.product_id=s.product_id
where product_name='S8'
and (buyer_id not in (
select buyer_id
from product p join sales s on p.product_id=s.product_id
where product_name='iPhone'))