2020-04-07

萌新刚入门Python,请教两道题目，蟹蟹哥哥姐姐们了😭😭

Q1: Having just started your new job at HKTVmall as a business analyst in the promotion division, you are asked to model the relationships between customer/product related features and customer’s responding behavior after they receive a coupon via online promotion. Please explain your approach to address this problem from a data analytical perspective. (Hints: define the target variable with as little ambiguity as possible; for this problem, what would be an instance/example and what features are relevant; describe the data analytical process)

Q2: Describe one existing or potential application in business which is built on machine learning techniques. Discuss which type of learning algorithm (i.e., supervised vs. unsupervised learning) the application might adopt. If supervised learning is adopted, what might be the target variable?