目录
淘宝天猫以及1688、京东、拼多多平台不断地在改变人们的消费习惯，人们从传统购物模式不断走向线上模式，作为电商行业的从业者，如何在大背景下做好电商运营数据分析？掌握市场动向？了解竞品卖得如何？
需要从各个纬度对各大电商数据做出分析，在海量数据基础的情况下，从多角度多维度，做出决定性的策略是你电商道路上成功的关键；
例如我们在选品过程中，必然需要了解到该商品的价格、销量、以及各个sku等信息，通过已经封装的1688商品详情，可以很清晰的实现
1688商品详情简要描述
- 1688（阿里巴巴）商品详情
1688商品详情请求URL
1688商品详情API接口
请求方式
- GET
参数
| 参数名 | 必选 | 类型 | 说明 |
|---|---|---|---|
| token | 是 | string | Token（+Q：3478410638） |
| id | 是 | string | 阿里巴巴商品ID |
返回示例：
{
"code": 1,
"msg": "返回成功",
"time": "1650467405",
"data": {
"detail": {
"detailModel": {
"detailUrl": "https://air.1688.com/pages/od/app-desc/d7p56fw2w/index.html?url=https://itemcdn.tmall.com/1688offer/icoss1585658728e6c29ce7cf1528dd&offerId=642904099954",
"h5DataModel": {
"picPrivateNoAuth": "false"
},
"offerId": "642904099954"
},
"filterModel": {
"linkUrl": "https://m.1688.com/offer/642904099954.html?__existtitle__=1&forbidAnimate=true&sk=processing&__noNativeRedirect__=1&__removesafearea__=1",
"opeType": "link"
},
"freightModel": {
"deliveryFee": "TEMPLATED",
"freeDeliverFee": "false",
"location": "广东省 深圳市",
"locationCode": "6550587",
"officialLogistics": "false",
"subTemplateId": "2793043",
"totalCost": 355,
"unitWeight": 0.35
},
"globalData": {
"bottomUrl": "https://cybert.m.1688.com/1xrab04y.html?sceneName=chimera_230868&offerId=642904099954&sellerMemberId=zhhuoshengkeji&scene=default"
},
"industryOfferDetailModel": null,
"layoutProtocol": {
"cacheTime": "60",
"components": [
{
"arrangement": "full_column",
"componentData": "{\"componentType\":\"detail_image_banner\",\"trackInfo\":{\"expoData\":\"object_type@video^bizScene@offerDetail^object_id@0^offerId@642904099954^videoId@0^fromSource@offerDetail^sellerUserId@934659669^atmosphere@normal^useCase@1688detail^role@defaultBuyer^business@slsj^channel@jgdz^offerId@642904099954^scene@default\",\"uiTrackInfo\":{\"od_live_click\":{\"args\":{\"atmosphere\":\"normal\",\"expoData\":\"atmosphere@normal^useCase@1688detail^role@defaultBuyer^business@slsj^channel@jgdz^offerId@642904099954^scene@default\",\"useCase\":\"1688detail\",\"role\":\"defaultBuyer\",\"business\":\"slsj\",\"channel\":\"jgdz\",\"offerId\":\"642904099954\",\"scene\":\"default\"}},\"videoPlay\":{\"args\":{\"atmosphere\":\"normal\",\"expoData\":\"object_type@video^bizScene@offerDetail^object_id@0^offerId@642904099954^videoId@0^fromSource@offerDetail^sellerUserId@934659669^atmosphere@normal^useCase@1688detail^role@defaultBuyer^business@slsj^channel@jgdz^offerId@642904099954^scene@default\",\"useCase\":\"1688detail\",\"role\":\"defaultBuyer\",\"business\":\"slsj\",\"channel\":\"jgdz\",\"bizScene\":\"offerDetail\",\"offerId\":\"642904099954\",\"videoId\":\"0\",\"fromSource\":\"offerDetail\",\"scene\":\"default\"}}}},\"data\":{\"offerImgList\":[\"https://cbu01.alicdn.com/img/ibank/O1CN016TcEJ32LISHcL9qt9_!!934659669-0-cib.jpg\",\"https://cbu01.alicdn.com/img/ibank/2020/533/454/20600454335_269866350.jpg\",\"https://cbu01.alicdn.com/img/ibank/2020/120/791/20757197021_269866350.jpg\",\"https://cbu01.alicdn.com/img/ibank/2020/240/491/20757194042_269866350.jpg\",\"https://cbu01.alicdn.com/img/ibank/2020/454/203/20757302454_269866350.jpg\"],\"trackInfo\":{\"expoData\":\"object_type@video^bizScene@offerDetail^object_id@0^offerId@642904099954^videoId@0^fromSource@offerDetail^sellerUserId@934659669\",\"uiTrackInfo\":{\"od_live_click\":{\"args\":{\"offerId\":\"642904099954\"}},\"videoPlay\":{\"args\":{\"expoData\":\"object_type@video^bizScene@offerDetail^object_id@0^offerId@642904099954^videoId@0^fromSource@offerDetail^sellerUserId@934659669\",\"bizScene\":\"offerDetail\",\"offerId\":\"642904099954\",\"videoId\":\"0\",\"fromSource\":\"offerDetail\"}}}},\"videoUrl\":\"\",\"offerId\":\"642904099954\",\"offerImages\":[{\"imgUrl\":\"https://cbu01.alicdn.com/img/ibank/O1CN016TcEJ32LISHcL9qt9_!!934659669-0-cib.jpg\",\"type\":\"normal\",\"typeDes\":\"主图\"},{\"imgUrl\":\"https://cbu01.alicdn.com/img/ibank/2020/533/454/20600454335_269866350.jpg\",\"type\":\"normal\",\"typeDes\":\"主图\"},{\"imgUrl\":\"https://cbu01.alicdn.com/img/ibank/2020/120/791/20757197021_269866350.jpg\",\"type\":\"normal\",\"typeDes\":\"主图\"},{\"imgUrl\":\"https://cbu01.alicdn.com/img/ibank/2020/240/491/20757194042_269866350.jpg\",\"type\":\"normal\",\"typeDes\":\"主图\"},{\"imgUrl\":\"https://cbu01.alicdn.com/img/ibank/2020/454/203/20757302454_269866350.jpg\",\"type\":\"normal\",\"typeDes\":\"主图\"},{\"imgUrl\":\"https://cbu01.alicdn.com/img/ibank/2020/570/036/20677630075_269866350.jpg\",\"type\":\"sample\",\"typeDes\":\"图样\"},{\"imgUrl\":\"https://cbu01.alicdn.com/img/ibank/2020/608/885/20601588806_269866350.jpg\",\"type\":\"sample\",\"typeDes\":\"图样\"},{\"imgUrl\":\"https://cbu01.alicdn.com/img/ibank/2020/514/553/20758355415_269866350.jpg\",\"type\":\"sample\",\"typeDes\":\"图样\"},{\"imgUrl\":\"https://cbu01.alicdn.com/img/ibank/2020/310/126/20677621013_269866350.jpg\",\"type\":\"sample\",\"typeDes\":\"图样\"}],\"videoId\":0,\"isPrivacy\":false,\"liveInfoModel\":{},\"offerInfoModel\":{\"price\":\"38.00\",\"offerId\":642904099954,\"title\":\"无线蓝牙音箱金属小钢炮迷你便携式低音炮插卡小音响插卡TWS对联\",\"isFav\":false},\"processingActivityImg\":\"\"}}",
"componentType": "detail_image_banner",
"dataBinding": {
"apiType": "local",
"loadingMethods": "synchro",
"needEcode": "false",
"needLogin": "false"
},
"extraInfo": {
"androidDinamicCdnUrl": "https://dinamicx.alibabausercontent.com/pub/detail_image_banner/1612233116011/detail_image_banner.zip",
"dinamicTemplateVerion": "14",
"iosDinamicCdnUrl": "https://dinamicx.alibabausercontent.com/pub/detail_image_banner/1612233116011/detail_image_banner.zip"
},
"id": "591899102037",
"renderType": "dinamic",
"spmc": "a262eq.8239380.591899102037.0",
"styleBinding": {
"height": "240",
"layoutType": "default",
"paddingBottom": "9"
},
"templateUrl": "https://dinamicx.alibabausercontent.com/pub/detail_image_banner/1612233116011/detail_image_banner.zip",
"type": "view",
"version": "14"
},
{
"arrangement": "full_column",
"componentData": "{\"componentType\":\"detail_od_scene_tab\",\"trackInfo\":{\"expoData\":\"atmosphere@normal^useCase@1688detail^role@defaultBuyer^business@slsj^channel@jgdz^offerId@642904099954^scene@default\"},\"data\":{\"selectedScene\":{\"sceneKey\":\"order\",\"sceneName\":\"批发\"},\"coord\":{\"atmosphere\":\"normal\",\"useCase\":\"1688detail\",\"role\":\"defaultBuyer\",\"business\":\"slsj\",\"channel\":\"jgdz\",\"scene\":\"default\"},\"sceneList\":[{\"wapUrl\":\"https://m.1688.com/offer/642904099954.html?urlParam=sk%3dorder&sk=order\",\"sceneKey\":\"order\",\"sceneName\":\"批发\"}]}}",
"componentType": "detail_od_scene_tab",
"dataBinding": {
"apiType": "local",
"loadingMethods": "synchro",
"needEcode": "false",
"needLogin": "false"
},
"id": "591899102121",
"renderType": "native",
"spmc": "a262eq.8239380.591899102121.0",
"type": "view",
"version": "0.0.1"
},
{
"arrangement": "full_column",
"componentData": "{\"componentType\":\"detail_od_b_price_title\",\"trackInfo\":{\"expoData\":\"atmosphere@normal^useCase@1688detail^role@defaultBuyer^business@slsj^channel@jgdz^offerId@642904099954^scene@default\"}}",
"componentType": "detail_od_b_price_title",
"dataBinding": {
"apiType": "local",
"loadingMethods": "synchro",
"needEcode": "false",
"needLogin": "false"
},
"extraInfo": {
"androidDinamicCdnUrl": "https://dinamicx.alibabausercontent.com/pub/detail_od_b_price_title/1647500443271/detail_od_b_price_title.zip",
"dinamicTemplateVerion": "12",
"iosDinamicCdnUrl": "https://dinamicx.alibabausercontent.com/pub/detail_od_b_price_title/1647500443271/detail_od_b_price_title.zip"
},
"id": "591899102038",
"renderType": "dinamic",
"spmc": "a262eq.8239380.591899102038.0",
"templateUrl": "https://dinamicx.alibabausercontent.com/pub/detail_od_b_price_title/1647500443271/detail_od_b_price_title.zip",
"type": "view",
"version": "12"
},
{
"arrangement": "full_column",
"componentData": "{\"componentType\":\"detail_od_price_level\",\"trackInfo\":{\"expoData\":\"atmosphere@normal^useCase@1688detail^role@defaultBuyer^business@slsj^channel@jgdz^offerId@642904099954^scene@default\"},\"data\":{\"pricePowerText\":\"50%同款价低\",\"description\":\"与站内同款比较：取1688站内同款成交的价格进行排序，得出该商品所处的价格位置。\",\"iconUrl\":\"https://gw.alicdn.com/imgextra/i4/O1CN010lk3hy1odArSv2UKD_!!6000000005247-2-tps-39-39.png\",\"text\":\"比平台\",\"title\":\"比平台50%同款商品成交价低\"}}",
"componentType": "detail_od_price_level",
"dataBinding": {
"apiType": "local",
"loadingMethods": "synchro",
"needEcode": "false",
"needLogin": "false"
},
"extraInfo": {
"androidDinamicCdnUrl": "https://dinamicx.alibabausercontent.com/pub/detail_od_price_level/1648178294580/detail_od_price_level.zip",
"dinamicTemplateVerion": "8",
"iosDinamicCdnUrl": "https://dinamicx.alibabausercontent.com/pub/detail_od_price_level/1648178294580/detail_od_price_level.zip"
},
"id": "5918991012368",
"renderType": "dinamic",
"spmc": "a262eq.8239380.5918991012368.0",
"templateUrl": "https://dinamicx.alibabausercontent.com/pub/detail_od_price_level/1648178294580/detail_od_price_level.zip",
"type": "view",
"version": "8"
},
{
"arrangement": "full_column",
"componentData": "{\"componentType\":\"detail_od_product_discounts\"}",
"componentType": "detail_od_product_discounts",
"dataBinding": {
"apiType": "local",
"loadingMethods": "synchro",
"needEcode": "false",
"needLogin": "false"
},
"extraInfo": {
"androidDinamicCdnUrl": "https://dinamicx.alibabausercontent.com/pub/detail_od_product_discounts/1648178335807/detail_od_product_discounts.zip",
"dinamicTemplateVerion": "26",
"iosDinamicCdnUrl": "https://dinamicx.alibabausercontent.com/pub/detail_od_product_discounts/1648178335807/detail_od_product_discounts.zip"
},
"id": "591899102999",
"renderType": "dinamic",
"spmc": "a262eq.8239380.591899102999.0",
"templateUrl": "https://dinamicx.alibabausercontent.com/pub/detail_od_product_discounts/1648178335807/detail_od_product_discounts.zip",
"type": "view",
"version": "26"
},
{
"arrangement": "full_column",
"componentData": "{\"componentType\":\"detail_od_free_credit\",\"trackInfo\":{\"expoData\":\"atmosphere@normal^useCase@1688detail^role@defaultBuyer^business@slsj^channel@jgdz^offerId@642904099954^scene@default\"},\"data\":{}}",
"componentType": "detail_od_free_credit",
"dataBinding": {
"apiType": "local",
"loadingMethods": "synchro",
"needEcode": "false",
"needLogin": "false"
},
"extraInfo": {
"androidDinamicCdnUrl": "https://dinamicx.alibabausercontent.com/pub/detail_od_free_credit/1648712544423/detail_od_free_credit.zip",
"dinamicTemplateVerion": "15",
"iosDinamicCdnUrl": "https://dinamicx.alibabausercontent.com/pub/detail_od_free_credit/1648712544423/detail_od_free_credit.zip
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