At this point you should have a 32 bit environment setup with synaptic setup. When you run synaptic32 from your main environment it will chroot execute it and all installations will be made to your 32 bit environment. If you want to be able to easily launch 32 bit chroot apps from your 64 bit environment symlink the app name to /usr/local/bin/do_dchroot. If you're using this as desktop system you'll probably want to use synaptic to install x, gnome, ubuntu specific themes, etc.
UPDATE:
To get Firefox setup with Flash I did the following:
Made sure all instances of firefox are closed (you can not run both 32 and 64 bit firefoxes at the same time afaik... it just spawns a new 64 bit thread when you launch the old.
firefox32
Visited a site with flash on it and ran the automated firefox flash install.