"Java"的由来

在SUN CEO  Jonathan Schwartz 的 最新Blog 中， Games Gosling 介绍了Java程序设计语言的名称--"Java"的由来。(2007.12.07最后更新)

这个故事就像下面这样：
    我们需要一个名字。我们当时已正在使用"oak"(这个词实际上是我随便挑的)了，当整个团队开始认同它时，商标律师们却否决了它。我们有大量的邮件在讨论关于 名称 的事情，但什么都没被解决。我们最终傻到要将第一个停在我们面前的东西作为这个 名称 。
    我们的市场部门领导知道某个是"命名顾问"的人(我不记得他的名字了，但他很棒)。我们负担不起一般的产品命名过程所需要的金钱和时间。他同意做一些不奇特但高效且快速的事情：在那个将我们自己大概10多个人锁在一个房间里整个下午的会议上，他表现得如同一个推进器。他开始就问我们一些像"这个东西让你感觉如何？"(兴奋)这样的问题，"还有什么让你也有那种感觉?"(Java!)。我们最后在一个板子上写上了实际上是随机产生的词。然后他让我们做了一个排序的过程，最终得到了那些名字的一个排名列表。我们得到了10多个侯选名字，并将它们传给了律师们：律师们从上至下地研究这个列表，直到他们找到一个词使他们能够不再继续搜寻。"Java"是那个列表中的第四个词。该列表中的第一个词是"Silk"，我讨厌但其它的每个人都喜欢这个词。我最喜欢的是"Lyric"，是该列表中的第三个词，但它没能通过律师们的测试。我不记得其它的侯选名字都些是什么了。
    那么是谁起的Java这个名字呢？市场部门组织了那次会议，那个顾问主持了它，我们中的一大堆人随口叫出了许多词。我不能真地肯定是谁第一个说出了"Java"，但我几乎可以肯定那个人就是Mark Opperman。

    但可以肯定地是，那时没有任何睿智的市场人员经过通盘考虑之后才得到Java这个名字。

原文:

We needed a name. We had been using "oak" (which was selected essentially randomly by me), and while the team had grown attached to it, the trademark lawyers ruled it out. We had lots of email debates about names, but nothing got resolved. We ended up in the awkward position where the #1 thing stopping us from shipping was the name.
Our marketing lead knew someone who was a "naming consultant" (I don't remember his name, but he was great). We could neither afford the price nor the time of a conventional product naming process. He agreed to do something rather odd, but effective and quick: he acted as a facilitator at a meeting where about a dozen of us locked ourselves in a room for an afternoon. He started asking us questions like "How does this thing make you feel?" (Excited!) "What else makes you feel that way?" (Java!) We ended up with a board covered with essentially random words. Then he put us through a sorting process where we ended up with a ranking of the names. We ended up with a dozen name candidates and sent them off to the lawyers: they worked down the list until they hit one that cleared their search. "Java" was the fourth name on the list. The first name on the list was "Silk", which I hated but everyone else liked. My favorite was "Lyric", the third one on the list, but it didn't pass the lawyers test. I don't remember what the other candidate names where.
So, who named Java? Marketing organized the meeting, the consultant ran it, and a whole pile of us did a lot of yelling out of random words. I'm honestly not real sure who said "Java" first, but I'm pretty sure it was Mark Opperman.
There certainly wasn't any brilliant marketing mind who went through a coherent thought process.