urls.py
from django.conf.urls import url,include
from django.contrib import admin
from django.conf import settings
from django.conf.urls.static import static
urlpatterns = [
url(r'^shop/', include('shop.urls')),
url(r'^admin/', admin.site.urls),
]+ static(settings.MEDIA_URL, document_root=settings.MEDIA_ROOT)
settings.py
MEDIA_ROOT = os.path.join(BASE_DIR, 'media').replace('\\', '/')
MEDIA_URL = '/media/'