<div class="container">
<div class="text">Hello World</div>
<div class="mask"></div>
</div>
.container {
position: relative;
width: 200px;
height: 100px;
background-color: gray;
}
.text {
position: relative;
z-index: 1;
color: black;
}
.mask {
position: absolute;
top: 0;
left: 0;
width: 100%;
height: 100%;
background-color: white;
mix-blend-mode: difference;
}