随着电商行业的快速发展，各大电商平台纷纷提供了API接口，以支持开发者、商家和第三方服务更灵活地与平台数据进行交互。Lazada作为东南亚地区领先的电商平台，其API接口为商家和开发者提供了强大的功能，其中按关键字搜索商品的API尤为重要。本文将详细解读Lazada按关键字搜索商品API的返回值，帮助读者全面理解其内容，从而更好地利用这一功能。
一、API概述
Lazada的按关键字搜索商品API允许用户通过指定关键字来搜索平台上的商品。API的返回值将包含与搜索关键字相关的商品列表，每个商品都包含了详细的属性信息。这些信息对于商家来说，可以帮助他们了解市场需求、竞争态势以及优化商品策略；对于开发者来说，则可以基于这些信息构建更智能、更贴合用户需求的电商应用。
lazada.item_get
公共参数
| 名称 | 类型 | 必须 | 描述 |
|---|---|---|---|
| key | String | 是 | 调用key（必须以GET方式拼接在URL中） |
| secret | String | 是 | 调用密钥 |
| api_name | String | 是 | API接口名称（包括在请求地址中）[item_search,item_get,item_search_shop等] |
| cache | String | 否 | [yes,no]默认yes，将调用缓存的数据，速度比较快 |
| result_type | String | 否 | [json,jsonu,xml,serialize,var_export]返回数据格式，默认为json，jsonu输出的内容中文可以直接阅读 |
| lang | String | 否 | [cn,en,ru]翻译语言，默认cn简体中文 |
| version | String | 否 | API版本 |
二、返回值结构
Lazada按关键字搜索商品API的返回值通常为JSON格式，包含了多个字段。下面将逐一介绍这些字段的含义和重要性。
- status：表示API请求的状态码。通常，200表示请求成功，其他状态码则代表不同的错误情况。开发者在解析返回值时，首先需要检查这个字段的值，以确保请求成功。
- message：与状态码对应的消息描述。如果请求成功，该字段通常包含“success”等描述性信息；如果请求失败，则包含具体的错误原因。
- data：包含实际搜索结果的字段。该字段下通常包含多个商品对象，每个对象都代表了一个搜索到的商品。
在data字段中，每个商品对象通常包含以下属性：
- id：商品的唯一标识符。
- name：商品的名称。
- image：商品的图片链接或URL。
- price：商品的价格信息，可能包括原价、促销价等。
- rating：商品的评分或评价信息。
- seller：销售该商品的商家信息。
- attributes：商品的属性信息，如颜色、尺寸、材质等。这些属性可能因商品类别和商家设置的不同而有所差异。
此外，data字段还可能包含其他与搜索结果相关的统计信息，如总商品数、当前页码、总页数等，以帮助开发者了解搜索结果的规模和分布。
返回数据示例
"title": "城市奢华男士鞋正式鞋高跟鞋商务套装男牛津鞋尖头牛津鞋男士皮革婚礼",
"price": 232,
"nick": "URBAN SAFARI",
"pic_url": "//my-test-11.slatic.net/original/208de91b5132477f8a723c82c56c3a58.jpg",
"detail_url": "https://www.lazada.co.th/products/oxfords-i267690734-s418579763.html",
"brand": "No Brand",
"orginal_price": null,
"skus": {
"sku": [
{
"total_price": 0,
"price": 232,
"orginal_price": 417,
"quantity": 1950,
"properties": "30097:95204;30585:133117",
"properties_name": "30097:95204:涂料:白色;30585:133117:大小:38",
"sku_id": "418579756"
},
{
"total_price": 0,
"price": 232,
"orginal_price": 417,
"quantity": 1949,
"properties": "30097:95204;30585:133137",
"properties_name": "30097:95204:涂料:白色;30585:133137:大小:39",
"sku_id": "418579757"
},
{
"total_price": 0,
"price": 232,
"orginal_price": 417,
"quantity": 1947,
"properties": "30097:95204;30585:133146",
"properties_name": "30097:95204:涂料:白色;30585:133146:大小:40",
"sku_id": "418579758"
},
{
"total_price": 0,
"price": 232,
"orginal_price": 417,
"quantity": 1948,
"properties": "30097:95204;30585:133152",
"properties_name": "30097:95204:涂料:白色;30585:133152:大小:41",
"sku_id": "418579759"
},
{
"total_price": 0,
"price": 232,
"orginal_price": 417,
"quantity": 1946,
"properties": "30097:95204;30585:133157",
"properties_name": "30097:95204:涂料:白色;30585:133157:大小:42",
"sku_id": "418579760"
},
{
"total_price": 0,
"price": 232,
"orginal_price": 417,
"quantity": 1946,
"properties": "30097:95204;30585:133165",
"properties_name": "30097:95204:涂料:白色;30585:133165:大小:43",
"sku_id": "418579761"
},
{
"total_price": 0,
"price": 232,
"orginal_price": 417,
"quantity": 1949,
"properties": "30097:95204;30585:133172",
"properties_name": "30097:95204:涂料:白色;30585:133172:大小:44",
"sku_id": "418579762"
},
{
"total_price": 0,
"price": 232,
"orginal_price": 417,
"quantity": 1949,
"properties": "30097:95204;30585:133178",
"properties_name": "30097:95204:涂料:白色;30585:133178:大小:45",
"sku_id": "418579763"
},
{
"total_price": 0,
"price": 232,
"orginal_price": 417,
"quantity": 1948,
"properties": "30097:95204;30585:133177",
"properties_name": "30097:95204:涂料:白色;30585:133177:大小:46",
"sku_id": "418579764"
},
{
"total_price": 0,
"price": 232,
"orginal_price": 417,
"quantity": 1950,
"properties": "30097:95204;30585:133198",
"properties_name": "30097:95204:涂料:白色;30585:133198:大小:47",
"sku_id": "418579765"
},
{
"total_price": 0,
"price": 232,
"orginal_price": 417,
"quantity": 1950,
"properties": "30097:95204;30585:133204",
"properties_name": "30097:95204:涂料:白色;30585:133204:大小:48",
"sku_id": "418579766"
},
{
"total_price": 0,
"price": 232,
"orginal_price": 417,
"quantity": 1950,
"properties": "30097:4660;30585:133117",
"properties_name": "30097:4660:涂料:黑色;30585:133117:大小:38",
"sku_id": "418579767"
},
{
"total_price": 0,
"price": 232,
"orginal_price": 417,
"quantity": 1950,
"properties": "30097:4660;30585:133137",
"properties_name": "30097:4660:涂料:黑色;30585:133137:大小:39",
"sku_id": "418579768"
},
{
"total_price": 0,
"price": 232,
"orginal_price": 417,
"quantity": 1946,
"properties": "30097:4660;30585:133146",
"properties_name": "30097:4660:涂料:黑色;30585:133146:大小:40",
"sku_id": "418579769"
},
{
"total_price": 0,
"price": 232,
"orginal_price": 417,
"quantity": 1947,
"properties": "30097:4660;30585:133152",
"properties_name": "30097:4660:涂料:黑色;30585:133152:大小:41",
"sku_id": "418579770"
},
{
"total_price": 0,
"price": 232,
"orginal_price": 417,
"quantity": 1947,
"properties": "30097:4660;30585:133157",
"properties_name": "30097:4660:涂料:黑色;30585:133157:大小:42",
"sku_id": "418579771"
},
{
"total_price": 0,
"price": 232,
"orginal_price": 417,
"quantity": 1948,
"properties": "30097:4660;30585:133165",
"properties_name": "30097:4660:涂料:黑色;30585:133165:大小:43",
"sku_id": "418579772"
},
{
"total_price": 0,
"price": 232,
"orginal_price": 417,
"quantity": 1949,
"properties": "30097:4660;30585:133172",
"properties_name": "30097:4660:涂料:黑色;30585:133172:大小:44",
"sku_id": "418579773"
},
{
"total_price": 0,
"price": 232,
"orginal_price": 417,
"quantity": 1949,
"properties": "30097:4660;30585:133178",
"properties_name": "30097:4660:涂料:黑色;30585:133178:大小:45",
"sku_id": "418579774"
},
{
"total_price": 0,
"price": 232,
"orginal_price": 417,
"quantity": 1949,
"properties": "30097:4660;30585:133177",
"properties_name": "30097:4660:涂料:黑色;30585:133177:大小:46",
"sku_id": "418579775"
},
{
"total_price": 0,
"price": 232,
"orginal_price": 417,
"quantity": 1950,
"properties": "30097:4660;30585:133198",
"properties_name": "30097:4660:涂料:黑色;30585:133198:大小:47",
"sku_id": "418579776"
},
{
"total_price": 0,
"price": 232,
"orginal_price": 417,
"quantity": 1950,
"properties": "30097:4660;30585:133204",
"properties_name": "30097:4660:涂料:黑色;30585:133204:大小:48",
"sku_id": "418579777"
},
{
"total_price": 0,
"price": 232,
"orginal_price": 417,
"quantity": 1950,
"properties": "30097:4799;30585:133117",
"properties_name": "30097:4799:涂料:棕色;30585:133117:大小:38",
"sku_id": "418579778"
},
{
"total_price": 0,
"price": 232,
"orginal_price": 417,
"quantity": 1950,
"properties": "30097:4799;30585:133137",
"properties_name": "30097:4799:涂料:棕色;30585:133137:大小:39",
"sku_id": "418579779"
},
{
"total_price": 0,
"price": 232,
"orginal_price": 417,
"quantity": 1950,
"properties": "30097:4799;30585:133146",
"properties_name": "30097:4799:涂料:棕色;30585:133146:大小:40",
"sku_id": "418579780"
},
{
"total_price": 0,
"price": 232,
"orginal_price": 417,
"quantity": 1950,
"properties": "30097:4799;30585:133152",
"properties_name": "30097:4799:涂料:棕色;30585:133152:大小:41",
"sku_id": "418579781"
},
{
"total_price": 0,
"price": 232,
"orginal_price": 417,
"quantity": 1948,
"properties": "30097:4799;30585:133157",
"properties_name": "30097:4799:涂料:棕色;30585:133157:大小:42",
"sku_id": "418579782"
},
{
"total_price": 0,
"price": 232,
"orginal_price": 417,
"quantity": 1948,
"properties": "30097:4799;30585:133165",
"properties_name": "30097:4799:涂料:棕色;30585:133165:大小:43",
"sku_id": "418579783"
},
{
"total_price": 0,
"price": 232,
"orginal_price": 417,
"quantity": 1949,
"properties": "30097:4799;30585:133172",
"properties_name": "30097:4799:涂料:棕色;30585:133172:大小:44",
"sku_id": "418579784"
},
{
"total_price": 0,
"price": 232,
"orginal_price": 417,
"quantity": 1949,
"properties": "30097:4799;30585:133178",
"properties_name": "30097:4799:涂料:棕色;30585:133178:大小:45",
"sku_id": "418579785"
},
{
"total_price": 0,
"price": 232,
"orginal_price": 417,
"quantity": 1949,
"properties": "30097:4799;30585:133177",
"properties_name": "30097:4799:涂料:棕色;30585:133177:大小:46",
"sku_id": "418579786"
},
{
"total_price": 0,
"price": 232,
"orginal_price": 417,
"quantity": 1950,
"properties": "30097:4799;30585:133198",
"properties_name": "30097:4799:涂料:棕色;30585:133198:大小:47",
"sku_id": "418579787"
},
{
"total_price": 0,
"price": 232,
"orginal_price": 417,
"quantity": 1950,
"properties": "30097:4799;30585:133204",
"properties_name": "30097:4799:涂料:棕色;30585:133204:大小:48",
"sku_id": "418579788"
}
]
},
"prop_imgs": {
"prop_img": [
{
"properties": "30097:4660",
"url": "//my-test-11.slatic.net/original/00b3ab8196673755dff35a21b7daaf14.jpg"
},
{
"properties": "30097:4799",
"url": "//my-test-11.slatic.net/original/5cd049094680f6f029cea8de5aba45e6.jpg"
},
{
"properties": "30097:95204",
"url": "//my-test-11.slatic.net/original/208de91b5132477f8a723c82c56c3a58.jpg"
}
]
},
"props_name": "30097:95204:涂料:白色;30097:4660:涂料:黑色;30097:4799:涂料:棕色;30585:133117:大小:38;30585:133137:大小:39;30585:133146:大小:40;30585:133152:大小:41;30585:133157:大小:42;30585:133165:大小:43;30585:133172:大小:44;30585:133178:大小:45;30585:133177:大小:46;30585:133198:大小:47;30585:133204:大小:48",
"props_img": {
"30097:4660": "//my-test-11.slatic.net/original/00b3ab8196673755dff35a21b7daaf14.jpg",
"30097:4799": "//my-test-11.slatic.net/original/5cd049094680f6f029cea8de5aba45e6.jpg",
"30097:95204": "//my-test-11.slatic.net/original/208de91b5132477f8a723c82c56c3a58.jpg"
},三、返回值解析与应用
在获取到Lazada按关键字搜索商品API的返回值后，商家和开发者可以通过以下方式解析和应用这些数据：
- 了解市场需求：通过分析搜索结果的商品类别、属性等信息，商家可以了解当前市场上热门或受欢迎的商品类型，以及消费者的购物偏好和需求。
- 优化商品策略：基于搜索结果中的价格、评分等信息，商家可以调整自己的商品价格策略、促销策略等，以更好地吸引消费者并提高销售额。
- 构建智能应用：开发者可以利用搜索API构建智能推荐、价格比较等功能的电商应用，为用户提供更便捷、更个性化的购物体验。
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