阿里巴巴1688商品详情API返回值是电商领域中一个宝贵的资源，它为商家提供了丰富的商品信息，从而有助于商家实现精准营销。以下是对阿里巴巴1688商品详情API返回值的研究，以及如何利用这些电商数据进行精准营销的讨论。
一、API返回值概览
阿里巴巴1688商品详情API返回的数据种类繁多，主要包括商品的基本信息、图片信息、规格参数、销售数据以及关联信息等。这些详细的数据为商家提供了商品从上架到销售全过程的支持，是制定精准营销策略的重要依据。
- 商品基本信息：包括商品ID、标题、描述、价格、库存等，这些信息直接反映了商品的当前状态和市场定位。商家可以根据这些信息判断商品的市场竞争力，以及是否需要进行价格调整或库存补充。
- 图片信息：API返回的商品图片链接包括主图和详情图等，这些图片是吸引买家的关键因素，也是展示商品特性的重要手段。商家可以利用这些图片信息优化商品详情页，提高买家的购买意愿。
- 规格参数：商品的颜色、尺寸、材质等规格参数是买家选择商品的重要依据。商家可以通过API获取这些参数，更好地管理库存，并为买家提供个性化推荐。
- 销售数据：如果API提供销售数据（如销量、评价等），这将是非常有价值的信息。它可以反映商品的市场表现，为商家提供定价、促销等决策的参考。
- 关联信息：一些API还可能返回与商品相关的其他信息，如相似商品推荐、关联搭配等。这些信息有助于商家拓展销售渠道，提高销售额。
1688.item_get
公共参数
请求地址: https://api-gw.onebound.cn/1688/item_get
| 名称 | 类型 | 必须 | 描述 |
|---|---|---|---|
| key | String | 是 | 调用key（必须以GET方式拼接在URL中） |
| secret | String | 是 | 调用密钥 |
| api_name | String | 是 | API接口名称（包括在请求地址中）[item_search,item_get,item_search_shop等] |
| cache | String | 否 | [yes,no]默认yes，将调用缓存的数据，速度比较快 |
| result_type | String | 否 | [json,jsonu,xml,serialize,var_export]返回数据格式，默认为json，jsonu输出的内容中文可以直接阅读 |
| lang | String | 否 | [cn,en,ru]翻译语言，默认cn简体中文 |
| version | String | 否 | API版本 |
请求参数
请求参数：num_iid=610947572360
参数说明：num_iid:1688商品ID
sales_data:&sales_data=1 获取近30天成交数据
agent:&agent=1 获取1688分销代发价格数据
响应参数
Version: Date:
| 名称 | 类型 | 必须 | 示例值 | 描述 |
|---|---|---|---|---|
| item | item[] | 0 | 宝贝详情数据 |
返回数据示例
"item":{
"num_iid":601824709263,
"title":"韩版仿兔毛围巾秋冬毛毛围巾学生毛毛绒围脖冬季女套头防寒户外",
"desc_short":"",
"price":"2.2",
"total_price":0,
"suggestive_price":0,
"orginal_price":"2.2",
"nick":"_sopid@BBBEbRNm7OS0uGCXPJucMBy2w",
"num":3786174,
"min_num":2,
"detail_url":"https://detail.1688.com/offer/601824709263.html",
"pic_url":"https://cbu01.alicdn.com/img/ibank/11921650503_1818272533.jpg",
"brand":"",
"brandId":"",
"rootCatId":0,
"cid":325,
"crumbs":[
],
"created_time":"",
"modified_time":"",
"delist_time":"",
"desc":"<div id=\"offer-template-0\"></div><div > </div>\r\n<div ><span ><strong> <span >材质：双面仿兔毛毛绒面料，</span></strong></span></div>\r\n<div ><span ><strong><span >不掉毛（不是薄薄的单面哦）</span></strong></span></div>\r\n<div ><span ><strong ><span >厚款3.39元</span></strong></span></div>\r\n<div ><span ><strong><span ><span >普通款2.38元</span></span></strong></span></div>\r\n<div ><span ><strong><span ><span >每条围巾都是独立OPP袋子包装，放心选购！</span></span></strong></span></div>\r\n<div ><span ><strong><span >现货供应，厂家直销，没有中间商赚差价，有大量可以谈价，有量有价</span></strong></span></div>\r\n<div ><span ><strong><span >（抖音，快手，直播电商福利品，天猫，淘宝，PDD，跨境电商供应商）</span></strong></span></div>\r\n<div ><strong><span ><span ><span >这款围巾是不掉毛的，有些激光高温裁剪残留的浮毛，抖抖就好了哦。</span></span></span></strong></div>\r\n<div > </div>\r\n<div ><span ><img src=\"https://cbu01.alicdn.com/img/ibank/O1CN01emutXa27pyd6vYZzm_!!2206475177847-0-cib.jpg\" alt=\"undefined\"/><br/><strong>此图拉拉袋包装的为客户定做款（大货是OPP透明袋独立包装）</strong><br/><img src=\"https://img.alicdn.com/imgextra/i3/2272041426/O1CN01kFnNOl1MP9H5642lo_!!2272041426.jpg\" align=\"absmiddle\"/></span></div>\r\n<div ><img src=\"https://img.alicdn.com/imgextra/i3/2272041426/TB2lZSUX7iHJuJjSZFjXXcGvXXa_!!2272041426.jpg\" align=\"absmiddle\"/><img src=\"https://img.alicdn.com/imgextra/i2/2272041426/TB2rvmVXYSGJuJjSZFqXXXo2pXa_!!2272041426.jpg\" align=\"absmiddle\"/></div>\r\n<div > </div>\r\n<p><img src=\"https://img.alicdn.com/imgextra/i3/2272041426/O1CN01EKuyER1MP9LVqRODf_!!2272041426.jpg\" align=\"absmiddle\"/></p>\r\n<p> </p>\r\n<p><img src=\"https://img.alicdn.com/imgextra/i3/2272041426/O1CN01fH7zeu1MP9LXYMDb9_!!2272041426.jpg\" align=\"absmiddle\"/></p>\r\n<p> </p>\r\n<p><img src=\"https://img.alicdn.com/imgextra/i3/2272041426/O1CN01o03kWB1MP9LUPh2vD_!!2272041426.jpg\" align=\"absmiddle\"/></p>\r\n<p> </p>\r\n<p><img src=\"https://img.alicdn.com/imgextra/i4/2272041426/O1CN01zAl3p11MP9LTi5nZh_!!2272041426.jpg\" align=\"absmiddle\"/></p>\r\n<p> </p>\r\n<p><img src=\"https://img.alicdn.com/imgextra/i3/2272041426/O1CN01Zv9KBT1MP9LUIKRow_!!2272041426.jpg\" align=\"absmiddle\"/></p>\r\n<p> </p>\r\n<p><img src=\"https://img.alicdn.com/imgextra/i3/2272041426/O1CN01VlbKPj1MP9LU0NVFN_!!2272041426.jpg\" align=\"absmiddle\"/></p>\r\n<p> </p>\r\n<p><img src=\"https://img.alicdn.com/imgextra/i4/2272041426/O1CN01MjaoVZ1MP9LTiFjny_!!2272041426.jpg\" align=\"absmiddle\"/></p>\r\n<p> </p>\r\n<p><img src=\"https://img.alicdn.com/imgextra/i4/2272041426/O1CN01junsnm1MP9LX5bOdM_!!2272041426.jpg\" align=\"absmiddle\"/></p>\r\n<p> </p>\r\n<p><img src=\"https://img.alicdn.com/imgextra/i2/2272041426/O1CN014Dv2oq1MP9LU0KgIb_!!2272041426.jpg\" align=\"absmiddle\"/></p>\r\n<p> </p>\r\n<p><img src=\"https://img.alicdn.com/imgextra/i4/2272041426/O1CN01jNA7KZ1MP9LUHdDBF_!!2272041426.jpg\" align=\"absmiddle\"/></p>\r\n<p> </p>\r\n<p><img src=\"https://img.alicdn.com/imgextra/i3/2272041426/O1CN01JZW4Hn1MP9LUHd91D_!!2272041426.jpg\" align=\"absmiddle\"/></p>\r\n<p> </p>\r\n<p><img src=\"https://img.alicdn.com/imgextra/i3/2272041426/O1CN01nSbj2H1MP9LVqZ2mg_!!2272041426.jpg\" align=\"absmiddle\"/></p>\r\n<p> </p>\r\n<p><img src=\"https://img.alicdn.com/imgextra/i4/2272041426/O1CN01HmPSpT1MP9LSDyrsr_!!2272041426.jpg\" align=\"absmiddle\"/></p>\r\n<p> </p>\r\n<p> </p>\r\n<div >..........</div><img src=\"https://www.o0b.cn/i.php?t.png&rid=gw-4.65990d0ea4c43&p=1778786759&k=92716&t=1704529167\" style=\"display:none\" />",
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"item_weight":"",
"item_size":"",
"location":"浙江省 金华市",
"post_fee":"",
"express_fee":"",
"ems_fee":"",
"shipping_to":"",
"has_discount":"",
"video":"https://cloud.video.taobao.com/play/u/2206475177847/p/1/e/6/t/1/238604472723.mp4",
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"props":[
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"value":"高着"
},
{
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{
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},
{
"name":"适合季节",
"value":"冬季"
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{
"name":"货号",
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{
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{
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{
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{
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{
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},
{
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{
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"0:1":"https://cbu01.alicdn.com/img/ibank/11954549680_1818272533.jpg",
"0:2":"https://cbu01.alicdn.com/img/ibank/11921650503_1818272533.jpg",
"0:3":"https://cbu01.alicdn.com/img/ibank/11921680795_1818272533.jpg",
"0:4":"https://cbu01.alicdn.com/img/ibank/11954549050_1818272533.jpg",
"0:5":"https://cbu01.alicdn.com/img/ibank/11921689268_1818272533.jpg",
"0:6":"https://cbu01.alicdn.com/img/ibank/11954552765_1818272533.jpg",
"0:7":"https://cbu01.alicdn.com/img/ibank/O1CN01PtW77W27pyekEhcAt_!!2206475177847-0-cib.jpg",
"0:8":"https://cbu01.alicdn.com/img/ibank/O1CN01t2Q1ci27pyjXB0fxo_!!2206475177847-0-cib.jpg"
},
"sales_info":{
"seller_num":"",
"repeat_rate_purchase":"",
"per_capita_purchases":"",
"comment_num":"",
"comment_url":""
},
"format_check":"ok",
"shop_item":[
],
"relate_items":[
]
},
"error":"",
"secache":"a1950f8cc13611671db129a5c7ae864a",
"secache_time":1704529167,
"secache_date":"2024-01-06 16:19:27",
"translate_status":"",
"translate_time":0,
"language":{
"default_lang":"cn",
"current_lang":"cn"
},
"reason":"",
"error_code":"0000",
"cache":0,
"api_info":"today:28 max:10000 all[28=28+0+0];expires:2024-05-30",
"execution_time":"0.342",
"server_time":"Beijing/2024-01-06 16:19:27",
"client_ip":"106.6.33.199",
"call_args":{
"num_iid":"601824709263"
},
"api_type":"1688",
"server_memory":"0.92MB",
"request_id":"gw-4.65990d0ea4c43",
"last_id":"2436414138"
}
二、利用电商数据进行精准营销
- 用户画像构建：通过分析API返回的用户行为数据，商家可以构建用户画像。这包括年龄、性别、地理位置、购买偏好等多维度的信息，有助于商家更全面地了解用户，为精准营销提供基础。
- 行为路径分析：利用大数据技术追踪用户在平台上的行为路径，了解用户是如何浏览商品、添加购物车、付款等整个购物过程。这有助于商家发现用户的痛点和购物偏好，优化购物体验，提高转化率。
- 精准推荐系统：通过分析用户的历史购买记录、浏览行为等数据，商家可以运用协同过滤、内容推荐等算法，为用户推荐与其兴趣相符的商品。这种个性化推荐能够提高用户体验，增加用户粘性，促进销售。
- 市场趋势预测：通过分析销售数据、用户评价等数据，商家可以预测市场趋势，及时调整产品策略、价格策略等。这有助于商家把握市场机遇，提高市场竞争力。
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