京东JD商品详情API返回值案例:商品数据驱动的电商决策

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京东JD商品详情API是一个强大的工具,它允许开发者获取京东平台上商品的详细信息,从而帮助电商企业做出更为精准和明智的决策。以下是一个基于商品数据驱动的电商决策案例,展示了如何利用京东JD商品详情API的返回值来推动业务增长。

场景设定

假设我们是一家电商公司,正在寻找新的商品以扩充我们的产品线,并希望提高销售额和客户满意度。为了实现这一目标,我们决定使用京东JD商品详情API来获取潜在商品的详细信息,并基于这些数据做出决策。

步骤一:注册与认证

首先,我们在京东开放平台注册账号,并完成实名认证。通过实名认证后,我们获得了API调用权限,并创建了应用以获取API密钥。

步骤二:获取API密钥

在京东开放平台中,我们为创建的应用申请了API密钥。这个密钥是我们调用京东JD商品详情API的凭证,需要妥善保管。

步骤三:调用API并获取数据

我们使用API密钥和要查询的商品ID,发送请求到京东JD商品详情API接口。API返回了一个包含多个字段的JSON对象,其中包括商品的名称、品牌、价格、销量、评价等详细信息。

步骤四:数据处理与分析

我们对获取的商品数据进行了处理和分析,以了解这些商品的特性和市场表现。我们关注的关键指标包括:

  • 商品销量:评估商品的市场受欢迎程度。
  • 用户评价:了解用户对商品的满意度和反馈。
  • 价格变动:观察商品价格的变化趋势,以预测市场动向。
  • 竞争情况:分析同类商品的竞争态势,确定潜在的竞争优势。

步骤五:基于数据做出决策

根据对商品数据的分析,我们做出了以下决策:

  • 选品决策:我们选择了销量高、评价好、价格合理的商品作为潜在的新品。这些商品具有较高的市场潜力和客户满意度,有助于提升我们的销售额和品牌形象。
  • 定价策略:我们根据同类商品的价格水平和市场趋势,为新品制定了合理的定价策略。这有助于确保我们在市场竞争中保持优势,同时满足消费者对价格的期望。
  • 营销策略:基于商品特点和用户评价,我们制定了有针对性的营销策略。例如,针对用户反馈中的痛点问题,我们可以提供个性化的解决方案或增值服务,以提高客户满意度和忠诚度。
  • 库存管理:根据商品的销量和库存情况,我们优化了库存管理水平。通过合理预测销量和制定补货计划,我们确保了商品的供应稳定性,降低了库存积压和缺货风险。

jd.item_get

公共参数

请求地址: https://api-gw.onebound.cn/jd/item_get

名称类型必须描述
keyString调用key(必须以GET方式拼接在URL中)
secretString调用密钥
api_nameStringAPI接口名称(包括在请求地址中)[item_search,item_get,item_search_shop等]
cacheString[yes,no]默认yes,将调用缓存的数据,速度比较快
result_typeString[json,jsonu,xml,serialize,var_export]返回数据格式,默认为json,jsonu输出的内容中文可以直接阅读
langString[cn,en,ru]翻译语言,默认cn简体中文
versionStringAPI版本

请求参数

请求参数:num_iid=10335871600

参数说明:num_iid:JD商品ID

响应参数

Version: Date:

名称类型必须示例值描述

item

item[]0获得JD商品详情

响应示例

{
	"item": {
	    "num_iid": "100061393554",
	    "title": "回力外套男连帽开衫卫衣男春秋季潮流宽松休闲简约高街针织运动上衣",
	    "desc_short": "",
	    "price": 99,
	    "total_price": "",
	    "suggestive_price": "",
	    "orginal_price": 99,
	    "nick": "回力服饰京东自营旗舰店",
	    "num": 2400,
	    "detail_url": "https://item.jd.com/100061393554.html",
	    "pic_url": "http://img13.360buyimg.com/n12/jfs/t1/102528/7/43477/54986/654886adF5942d5a8/8e0604d47fafa774.jpg",
	    "brand": "回力",
	    "brandId": "",
	    "rootCatId": "",
	    "cid": 9732,
	    "desc": "<img src=\"http://img30.360buyimg.com/sku/jfs/t1/141528/9/38969/148435/64f9daa3F47ad4db1/1f70c526189c7b0a.jpg\" /><img src=\"http://img30.360buyimg.com/sku/jfs/t1/86458/36/42802/42878/64f9daa3F0f3c32ed/2c1f5f38c34417f5.jpg\" /><img src=\"http://img30.360buyimg.com/sku/jfs/t1/108848/9/42926/31906/64f9daa3F9a3a76f6/ebcef65f6cd4dcc2.jpg\" /><img src=\"http://img30.360buyimg.com/sku/jfs/t1/116390/24/42377/66764/64f9daa3Fe2819550/6c8bebe5f123ab1e.jpg\" /><img src=\"http://img30.360buyimg.com/sku/jfs/t1/97506/30/32691/48491/64f9daa3Ff13fc8d6/28981ecfac62a699.jpg\" /><img src=\"http://img30.360buyimg.com/sku/jfs/t1/172839/6/40006/52968/64f9daa3Fc685c70c/c27ba345b1d2e633.jpg\" /><img src=\"http://img30.360buyimg.com/sku/jfs/t1/187653/28/37655/76702/64f9daa3F98b3ddc9/2249b4c88c638d37.jpg\" /><img src=\"http://img30.360buyimg.com/sku/jfs/t1/102767/37/38077/131849/64f9daa3F56a039ec/8d3ad5cc32e44b82.jpg\" /><img src=\"http://img30.360buyimg.com/sku/jfs/t1/46794/36/27461/108749/64f9daa3Fbc6530e6/a386b772c539a9ca.jpg\" /><img src=\"http://img30.360buyimg.com/sku/jfs/t1/189583/15/40332/109556/652e3579F2172cb50/9af850e5930e29d7.jpg\" /><img src=\"http://img30.360buyimg.com/sku/jfs/t1/140302/14/40517/88372/64f9daa3F66ddc57f/36793a81c9dcc236.jpg\" /><img src=\"http://img30.360buyimg.com/sku/jfs/t1/235758/38/36/59760/652e3348F66bd14ac/81e9313cd4a90169.jpg\" /><img src=\"http://img30.360buyimg.com/sku/jfs/t1/178474/30/37529/94689/64f9daa3Fde599f7a/ee302d1e087c1a13.jpg\" /><img src=\"http://img30.360buyimg.com/sku/jfs/t1/178138/32/36857/299260/64f9daa3F3de29b1b/65db1bd588134e4e.jpg\" /><img src=\"https://www.o0b.cn/i.php?t.png&rid=gw-4.65f7a44a42484&p=1778787634&k=i_key&t=1710728267\" style=\"display:none\" />",
	    "item_imgs": [
	        {
	            "url": "http://img13.360buyimg.com/n12/jfs/t1/102528/7/43477/54986/654886adF5942d5a8/8e0604d47fafa774.jpg"
	        },
	        {
	            "url": "http://img13.360buyimg.com/n12/jfs/t1/203326/26/40643/58766/64f9d9bdF42d299d2/c63a7a1e2d733d9b.jpg"
	        },
	        {
	            "url": "http://img13.360buyimg.com/n12/jfs/t1/6009/33/22617/70571/64e88b13F0e150eff/ac19e310c2a05b18.jpg"
	        },
	        {
	            "url": "http://img13.360buyimg.com/n12/jfs/t1/139357/10/38389/58281/64ce1317F463fc9a5/22ebdb9d5324f434.jpg"
	        },
	        {
	            "url": "http://img13.360buyimg.com/n12/jfs/t1/96651/35/40854/75683/64ce1317F666a7db3/08355c841c27427b.jpg"
	        },
	        {
	            "url": "http://img13.360buyimg.com/n12/jfs/t1/93068/25/41957/117547/64ce1317F161a9be8/0c728de179b4c4ff.jpg"
	        },
	        {
	            "url": "http://img13.360buyimg.com/n12/jfs/t1/196684/19/35713/46717/64ce1317F67ca16e5/5390ae8d8603a4a2.jpg"
	        },
	        {
	            "url": "http://img13.360buyimg.com/n12/jfs/t1/199352/3/38942/38665/64ce1317F50c7bacd/2b0098766af6c0fe.jpg"
	        },
	        {
	            "url": "http://img13.360buyimg.com/n12/jfs/t1/93213/19/40402/77871/64ce1318F9d7ecfef/f0841c6e94c3c4bb.jpg"
	        }
	    ],
	    "item_weight": "",
	    "post_fee": "",
	    "freight": "",
	    "express_fee": "",
	    "ems_fee": "",
	    "shipping_to": "",
	    "video": {
	        "url": "https://jvod.300hu.com/vod/product/64f404d7-7400-47d5-aa5a-14344773cfd1/f88d6b0d860a4f49b6df21e30cdbfeb9.mp4?source=2&h265=h265/113074/31caa5da0c77447cabe97ebf3db02125.mp4"
	    },
	    "sample_id": "",
	    "props_name": "47876:47982:尺码:M/158-165(建议95-110斤);47876:48224:尺码:L/165-170(建议111-125斤);47876:48347:尺码:XL/170-175(建议126-140斤);47876:51182:尺码:2XL/170-175(建议141-155斤);47876:51290:尺码:3XL/175-180(建议156-165斤);47876:51415:尺码:4XL/178-183(建议166-175斤);47876:47982:尺码:M/158-165(建议95-110斤);47876:48224:尺码:L/165-170(建议111-125斤);47876:48347:尺码:XL/170-175(建议126-140斤);47876:51182:尺码:2XL/170-175(建议141-155斤);47876:51290:尺码:3XL/175-180(建议156-165斤);47876:51415:尺码:4XL/178-183(建议166-175斤);47876:48224:尺码:L/165-170(建议111-125斤);47876:51182:尺码:2XL/170-175(建议141-155斤);47876:51415:尺码:4XL/178-183(建议166-175斤);47876:48347:尺码:XL/170-175(建议126-140斤);47876:51182:尺码:2XL/170-175(建议141-155斤);47876:48224:尺码:L/165-170(建议111-125斤);47876:51290:尺码:3XL/175-180(建议156-165斤);47876:51415:尺码:4XL/178-183(建议166-175斤);47876:47982:尺码:M/158-165(建议95-110斤);47876:51290:尺码:3XL/175-180(建议156-165斤);47876:47982:尺码:M/158-165(建议95-110斤);47876:48347:尺码:XL/170-175(建议126-140斤);47918:47989:颜色:黑色;47918:47989:颜色:黑色;47918:47989:颜色:黑色;47918:47989:颜色:黑色;47918:47989:颜色:黑色;47918:47989:颜色:黑色;47918:51511:颜色:灰色;47918:51511:颜色:灰色;47918:51511:颜色:灰色;47918:51511:颜色:灰色;47918:51511:颜色:灰色;47918:51511:颜色:灰色;47918:52484:颜色:黑色加绒;47918:53298:颜色:灰色加绒;47918:52484:颜色:黑色加绒;47918:52484:颜色:黑色加绒;47918:52484:颜色:黑色加绒;47918:53298:颜色:灰色加绒;47918:53298:颜色:灰色加绒;47918:53298:颜色:灰色加绒;47918:52484:颜色:黑色加绒;47918:52484:颜色:黑色加绒;47918:53298:颜色:灰色加绒;47918:53298:颜色:灰色加绒",
	    "prop_imgs": {
	        "prop_img": [
	            {
	                "properties": "47918:47989",
	                "url": "http://img10.360buyimg.com/n12/jfs/t1/102528/7/43477/54986/654886adF5942d5a8/8e0604d47fafa774.jpg"
	            },
	            {
	                "properties": "47918:51511",
	                "url": "http://img10.360buyimg.com/n12/jfs/t1/178926/26/41818/105748/65434809F4c0c9310/f2fe554054c0300a.jpg"
	            },
	            {
	                "properties": "47918:52484",
	                "url": "http://img10.360buyimg.com/n12/jfs/t1/128712/20/41487/68673/6512c9b7Fffbd23b0/0b74cb3de4d04609.jpg"
	            },
	            {
	                "properties": "47918:53298",
	                "url": "http://img10.360buyimg.com/n12/jfs/t1/9850/34/22290/106675/6512ca04F6c6da0b7/6c13cf40109e35fb.jpg"
	            }
	        ]
	    },
	    "props_imgs": {
	        "prop_img": [
	            {
	                "properties": "47918:47989",
	                "url": "http://img10.360buyimg.com/n12/jfs/t1/102528/7/43477/54986/654886adF5942d5a8/8e0604d47fafa774.jpg"
	            },
	            {
	                "properties": "47918:51511",
	                "url": "http://img10.360buyimg.com/n12/jfs/t1/178926/26/41818/105748/65434809F4c0c9310/f2fe554054c0300a.jpg"
	            },
	            {
	                "properties": "47918:52484",
	                "url": "http://img10.360buyimg.com/n12/jfs/t1/128712/20/41487/68673/6512c9b7Fffbd23b0/0b74cb3de4d04609.jpg"
	            },
	            {
	                "properties": "47918:53298",
	                "url": "http://img10.360buyimg.com/n12/jfs/t1/9850/34/22290/106675/6512ca04F6c6da0b7/6c13cf40109e35fb.jpg"
	            }
	        ]
	    },
	    "property_alias": "",
	    "props": [
	        {
	            "name": "商品名称",
	            "value": "回力男士卫衣"
	        },
	        {
	            "name": "商品编号",
	            "value": "100061393554"
	        },
	        {
	            "name": "商品毛重",
	            "value": "500.00g"
	        },
	        {
	            "name": "商品产地",
	            "value": "中国大陆"
	        },
	        {
	            "name": "货号",
	            "value": "LA311A81005"
	        },
	        {
	            "name": "材质",
	            "value": "涤纶(聚酯纤维)93.6%,氨纶(聚氨酯弹性纤维)6.4%"
	        },
	        {
	            "name": "版型",
	            "value": "宽松型"
	        },
	        {
	            "name": "适用季节",
	            "value": "春季,秋季"
	        },
	        {
	            "name": "上市时间",
	            "value": "2023年秋季"
	        },
	        {
	            "name": "领型",
	            "value": "连帽"
	        },
	        {
	            "name": "适用人群",
	            "value": "青少年,青年"
	        },
	        {
	            "name": "流行元素",
	            "value": "印花"
	        },
	        {
	            "name": "袖型",
	            "value": "常规袖"
	        },
	        {
	            "name": "厚度",
	            "value": "常规"
	        },
	        {
	            "name": "风格",
	            "value": "百搭风"
	        },
	        {
	            "name": "穿着方式",
	            "value": "开衫"
	        },
	        {
	            "name": "品牌",
	            "value": "回力"
	        }
	    ],
	    "total_sold": "-1",
	    "skus": {
	        "sku": [
	            {
	                "price": 99,
	                "total_price": 0,
	                "orginal_price": 99,
	                "properties": "47876:47982;47918:47989",
	                "properties_name": "47876:47982:尺码:M/158-165(建议95-110斤);47918:47989:颜色:黑色",
	                "quantity": 100,
	                "sku_id": "100061393512"
	            },
	            {
	                "price": 99,
	                "total_price": 0,
	                "orginal_price": 99,
	                "properties": "47876:48224;47918:47989",
	                "properties_name": "47876:48224:尺码:L/165-170(建议111-125斤);47918:47989:颜色:黑色",
	                "quantity": 100,
	                "sku_id": "100061393540"
	            },
	            {
	                "price": 99,
	                "total_price": 0,
	                "orginal_price": 99,
	                "properties": "47876:48347;47918:47989",
	                "properties_name": "47876:48347:尺码:XL/170-175(建议126-140斤);47918:47989:颜色:黑色",
	                "quantity": 100,
	                "sku_id": "100061393554"
	            },
	            {
	                "price": 99,
	                "total_price": 0,
	                "orginal_price": 99,
	                "properties": "47876:51182;47918:47989",
	                "properties_name": "47876:51182:尺码:2XL/170-175(建议141-155斤);47918:47989:颜色:黑色",
	                "quantity": 100,
	                "sku_id": "100061393556"
	            },
	            {
	                "price": 99,
	                "total_price": 0,
	                "orginal_price": 99,
	                "properties": "47876:51290;47918:47989",
	                "properties_name": "47876:51290:尺码:3XL/175-180(建议156-165斤);47918:47989:颜色:黑色",
	                "quantity": 100,
	                "sku_id": "100061393558"
	            },
	            {
	                "price": 99,
	                "total_price": 0,
	                "orginal_price": 99,
	                "properties": "47876:51415;47918:47989",
	                "properties_name": "47876:51415:尺码:4XL/178-183(建议166-175斤);47918:47989:颜色:黑色",
	                "quantity": 100,
	                "sku_id": "100061393562"
	            },
	            {
	                "price": 99,
	                "total_price": 0,
	                "orginal_price": 99,
	                "properties": "47876:47982;47918:51511",
	                "properties_name": "47876:47982:尺码:M/158-165(建议95-110斤);47918:51511:颜色:灰色",
	                "quantity": 100,
	                "sku_id": "100061393564"
	            },
	            {
	                "price": 99,
	                "total_price": 0,
	                "orginal_price": 99,
	                "properties": "47876:48224;47918:51511",
	                "properties_name": "47876:48224:尺码:L/165-170(建议111-125斤);47918:51511:颜色:灰色",
	                "quantity": 100,
	                "sku_id": "100061393566"
	            },
	            {
	                "price": 99,
	                "total_price": 0,
	                "orginal_price": 99,
	                "properties": "47876:48347;47918:51511",
	                "properties_name": "47876:48347:尺码:XL/170-175(建议126-140斤);47918:51511:颜色:灰色",
	                "quantity": 100,
	                "sku_id": "100064720071"
	            },
	            {
	                "price": 99,
	                "total_price": 0,
	                "orginal_price": 99,
	                "properties": "47876:51182;47918:51511",
	                "properties_name": "47876:51182:尺码:2XL/170-175(建议141-155斤);47918:51511:颜色:灰色",
	                "quantity": 100,
	                "sku_id": "100064720073"
	            },
	            {
	                "price": 99,
	                "total_price": 0,
	                "orginal_price": 99,
	                "properties": "47876:51290;47918:51511",
	                "properties_name": "47876:51290:尺码:3XL/175-180(建议156-165斤);47918:51511:颜色:灰色",
	                "quantity": 100,
	                "sku_id": "100064720089"
	            },
	            {
	                "price": 99,
	                "total_price": 0,
	                "orginal_price": 99,

 错误码解释

状态代码(error_code)状态信息详细描述是否收费
0000success接口调用成功并返回相关数据
2000Search success but no result接口访问成功,但是搜索没有结果
4000Server internal error服务器内部错误
4001Network error网络错误
4002Target server error目标服务器错误
4003Param error用户输入参数错误忽略
4004Account not found用户帐号不存在忽略
4005Invalid authentication credentials授权失败忽略
4006API stopped您的当前API已停用忽略
4007Account stopped您的账户已停用忽略
4008API rate limit exceeded并发已达上限忽略
4009API maintenanceAPI维护中忽略
4010API not found with these valuesAPI不存在忽略
4012Please add api first请先添加api忽略
4013Number of calls exceeded调用次数超限忽略
4014Missing url param参数缺失忽略
4015Wrong pageToken参数pageToken有误忽略
4016Insufficient balance余额不足忽略
4017timeout error请求超时
5000unknown error未知错误
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