<!DOCTYPE html> <html> <head> <style> p { background:yellow; } </style> <script src="http://cdn.bootcss.com/jquery/1.11.2/jquery.min.js"></script> </head> <body> <button>Show it</button> <p style="display: none">Hello 2</p> <script> $("button").click(function () { $("p").show("slow"); }); </script> </body> </html> Demo: