关于How to build your brand 的English

Building the brand 的English:

1: consistency:
The quality of staying the same or staying at the same level over a period of time.
example: Comsuners expect consistency from well-known brands.

2: Premium:
Superior in quality or reputation
example: I only drink premium wine.

3: stand the test of time
to last over a long period of time.
example: Great ideas usually stand the test of time.

4: distinctions
a specufic difference between two or more things.
example:
The distinctions between individiual dogs are clear to dog lovers.

5: relatively
Compared to other similar things.
example:
The movie that I saw last night had relatively little violence.

6: take part in
to participate in an activity
example:
Most parents take part in their children's wedding cermonies.

7: shoot for
to attempt to reach a specific, usually challenging, goal.
example:
This year, management is shooting for profits of $100 million.

8: up-and-coming
becoming or about to become increasingly popular or successful
example:
In the early 1980s, Tom Cruise was an up-and-coming actor.

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One manager share his thoughts in branding:

1: What can be Branded?

  Anything can be branded. It dosen't matter whether your product is up-and-coming or
well established. The same principles of branding are true whether you sell a premium
product, like a Porsche sports car, or a lower quality, low cost item. Even if you
sell a product like sugar, which has few product distinctions,you can build a string brand.

2: What are some basic braning principles?

  Why do some compaies remain relatively, strong over decades while other companies last
only a short while? Comapnies that can stand the test of time understand branding.
Successfule branding begins with identifying the unique qualities your comapny possesses.
Do you have superior customer service,better production knowledge, or higher quality standards?
These qualities give your company adantages in the marketplace. To identify these qualities,
ask everyone to take part in thise exercuse. it might be challenging, but you shouldshoot for
finding qualities that will not change over time. These qualities will give your company
consistency and help ensure that evey buying experience is the same for your customers.

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1: associate
to mentally connect or link one thing to another thing.
example:
I assocaite ABC with clear blue water and reggae music.

2: distinguish
to recongize the differences between two or more things.
example:
Most people find it difficult to distingulish between roger and his twin brother Bob.

3: resemble
to look similar to someone or something else
example:
most people think I resemble my father.

4: bet
to gamble, or to suggest that something will probably happen or probably is true.
example:
I bet Brazil will win the next World Cup.

5: endorsements
a formal recommendation in supports of someone or something
example:
Many comapnies use endorsements from well-known actors to sell their products.

6: catch people's eye.
to attract someone's attention
example:
My wifecaught my eye the first time I saw her.

7: Manage
to successfully complete a difficult or challenging task.
example:
My soccer team eas losing 3 to 0 at halftime, but we managed to win the game.

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 3: How can you brand your product?

If your product resembles all others, cusumers won't have a reason to choose it.
Consumers must be able to distinguish your product from others. One way to make
your product stand out or to catch people's eye is through pachaging.
Another way to do this is to associate your brand with things that consumers value.
endorsements may be a way to clearly connect your product with a particular person
or quality and to set your product apart form the rest.
  If you can manage to do all these thing, I betyou will succeed.

Brand Success Stories

Worlds:

1: Stand the test of time.
To last over a long period of time.

2: Heritage:
A long history or tradition passwd down from generation to generation.

3: Impression:
a feeling about a particular thing.

4: Commodity
A product that has few unique qualities and is sold solely base on price

5: Endorsements
a formal recommendation in support of someone or something

6:Consistency:

the quality of staying the same or staying at the same level over a period of time

1: Grolsch
Grolsch is a brand which has stood the test of time. This Dtch beer has been produced since 1615.
It uses packaging to exphasize its long heritage. The Grolsch bottle has a traditional disign.
It uses thick glass and an old-fashioned cap to provide a physical sense of its long history.
its logo give consumers the impression that the beer has been made for hundreds of years.
The packaging also makes it stand out from other beer on the shelf.

2: Nike
Nike is a classic example of effective branding. Until Nike came along. tennis shose were generally
thought of as a commodity. There were virtually no product distinctions in consumers' minds.
Nike has built its brand through effective advertising and endorsements.
Famouse athletes aroung the world have been seen wearing Nike logo.

3: McDonald's
McDonld's has managed to build one of the first truly global brands.Today there are more than 33,000
McDonld's restaurants in over 100 countries.the company has build its brand by focusing on four things.
quality, value, sevice and cleanliness. McDonald's delivers all of this with consistency.
When people walk into a Mcdonald's resturant, they expect to get a Big Mac that tastes the same.
They know that they will be served quickly by a friendly staff and that the restaurant will be clean.