10 Rules of Dieter Rams You Should Know To Have A Good Design

1. Good design is Innovative

The possibilities for innovation are not, by any means, exhausted. Technological development is always offering new opportunities for innovative design. But innovative design always develops in tandem with innovative technology, and can never be an end in itself.

2. Good design makes a product Useful

A product is bought to be used. It has to satisfy certain criteria, not only functional, but also psychological and aesthetic. Good design emphasises of a product whilst disregarding anything that could possibly detract from it.

3. Good design is Aesthetic

The aesthetic of a product is integral to its usefulness because product we use every day affect our person and our well-being. But only well – executed objects can be beautiful.

4. Good design makes a product Understandable

It clarifies the product’s structure. Better still, it can make the product  talk. At best, it is self – explanatory

5. Good design is Unobtrusive

Product fulfilling a purpose are like tools. They are neither decorative objects nor work of art. Their design should therefore be both neutral and restrained, to leave room for the user’s expression.

6. Good design is Honest

It does not make a product more innovative, powerful or valuable than it really is. It does not attempt to manipulate the customer with promises that cannot be kept.

7. Good design is Long-lasting

It avoids fashionable and therefore never appears antiquated. Unlike fashionable design. it lasts many years even in today’s throwaways society.

8. Good design Thorough down to last details

Nothing must be arbitrary or left to chance. Care and accuracy in the design process show respect towards the user.

9. Good design is Environmentally – Friendly

Design makes an important contribution to the preservation of the environment. It conserves resources and minimises physical and visual pollution throughout the lifecycle of the product.

10. Good design is As little design as possible

Less, but better – because it concentrates on essential aspects, and the product are not burdened with non-essential.

Back to purity, back to implicity.

 

迪特·拉姆斯 less but better （Ten principles for good design）
1. 好的设计是创新的(Good design is innovative)
2. 好的设计是实用的(Good design makes a product Useful)
3. 好的设计是美观的(Good design is aesthetic)
4. 好的设计使产品易懂(Good design makes a product understandable)
5. 好的设计是克制的(Good design is unobtrusive)
6. 好的设计是诚实的(good design is honest)
7. 好的设计是长命的(good design is Long-lasting)
8. 好的设计在细微之处也维持一贯(Good design is Thorough Down to the Last Detail)
9. 好的设计是环保的(good design is Environmentally Friendly)
10. 好的设计是尽量少的设计(good design is as little design as possible)