Today I had a test embeded portlet in web content. This article exactly shows the steps how to embed portlet in a web content.
portlet-id: This is the unique id for a portlet in Liferay.
instance-id: You can give any number for it. If two web contents holds the same portlet(portlet-id) and also instance-id. The two web content will be the same. because the instance is the same.
http://www.liferay.com/community/wiki/-/wiki/Main/Portlet+IDs This is the ids for Liferay built in IDs.
http://www.liferay.com/web/barrie.selack/blog/-/blogs/embedding-a-portlet-in-web-content