苹果App Store审核指南中文翻译(最新2013-03-04)

Introduction

We're pleased that you want to invest your talents and time to develop applications for iOS. It has been a rewarding experience - both professionally and financially - for hundreds of thousands of developers and we want to help you join this successful group. We have published our App Store Review Guidelines in the hope that they will help you steer clear of issues as you develop your App and speed you through the approval process when you submit it.

We view Apps different than books or songs, which we do not curate. If you want to criticize a religion, write a book. If you want to describe sex, write a book or a song, or create a medical App. It can get complicated, but we have decided to not allow certain kinds of content in the App Store. It may help to keep some of our broader themes in mind:

• We have lots of kids downloading lots of Apps. Parental controls work great to protect kids, but you have to do your part too. So know that we're keeping an eye out for the kids.
• We have hundreds of thousands of Apps in the App Store. If your App doesn't do something useful, unique or provide some form of lasting entertainment, it may not be accepted.
• If your App looks like it was cobbled together in a few days, or you're trying to get your first practice App into the store to impress your friends, please brace yourself for rejection. We have lots of serious developers who don't want their quality Apps to be surrounded by amateur hour.
• We will reject Apps for any content or behavior that we believe is over the line. What line, you ask? Well, as a Supreme Court Justice once said, "I'll know it when I see it". And we think that you will also know it when you cross it.
• If your App is rejected, we have a Review Board that you can appeal to. If you run to the press and trash us, it never helps.
• If you attempt to cheat the system (for example, by trying to trick the review process, steal data from users, copy another developer's work, or manipulate the ratings) your Apps will be removed from the store and you will be expelled from the developer program.
• This is a living document, and new Apps presenting new questions may result in new rules at any time. Perhaps your App will trigger this.

Lastly, we love this stuff too, and honor what you do. We're really trying our best to create the best platform in the world for you to express your talents and make a living too. If it sounds like we're control freaks, well, maybe it's because we're so committed to our users and making sure they have a quality experience with our products. Just like almost all of you are too.

Table of Contents

1. Terms and conditions

• 1.1

  As a developer of Apps for the App Store you are bound by the terms of the Program License Agreement (PLA), Human Interface Guidelines (HIG), and any other licenses or contracts between you and Apple. The following rules and examples are intended to assist you in gaining acceptance for your App in the App Store, not to amend or remove provisions from any other agreement.

2. Functionality

• 2.1

  Apps that crash will be rejected

• 2.2

  Apps that exhibit bugs will be rejected

• 2.3

  Apps that do not perform as advertised by the developer will be rejected

• 2.4

  Apps that include undocumented or hidden features inconsistent with the description of the App will be rejected

• 2.5

  Apps that use non-public APIs will be rejected

• 2.6

  Apps that read or write data outside its designated container area will be rejected

• 2.7

  Apps that download code in any way or form will be rejected

• 2.8

  Apps that install or launch other executable code will be rejected

• 2.9

  Apps that are "beta", "demo", "trial", or "test" versions will be rejected

• 2.10

  iPhone Apps must also run on iPad without modification, at iPhone resolution, and at 2X iPhone 3GS resolution

• 2.11

  Apps that duplicate Apps already in the App Store may be rejected, particularly if there are many of them, such as fart, burp, flashlight, and Kama Sutra Apps

• 2.12

  Apps that are not very useful, unique, are simply web sites bundled as Apps, or do not provide any lasting entertainment value may be rejected

• 2.13

  Apps that are primarily marketing materials or advertisements will be rejected

• 2.14

  Apps that are intended to provide trick or fake functionality that are not clearly marked as such will be rejected

• 2.15

  Apps larger than 100MB in size will not download over cellular networks (this is automatically prohibited by the App Store)

• 2.16

  Multitasking Apps may only use background services for their intended purposes: VoIP, audio playback, location, task completion, local notifications, etc.

• 2.17

  Apps that browse the web must use the iOS WebKit framework and WebKit Javascript

• 2.18

  Apps that encourage excessive consumption of alcohol or illegal substances, or encourage minors to consume alcohol or smoke cigarettes, will be rejected

• 2.19

  Apps that provide incorrect diagnostic or other inaccurate device data will be rejected

• 2.20

  Developers "spamming" the App Store with many versions of similar Apps will be removed from the iOS Developer Program

• 2.21

  Apps that are simply a song or movie should be submitted to the iTunes store. Apps that are simply a book should be submitted to the iBooks Store

• 2.22

  Apps that arbitrarily restrict which users may use the App, such as by location or carrier, may be rejected

• 2.23

  Apps must follow the iOS Data Storage Guidelines or they will be rejected

• 2.24

  Apps that are offered in Newsstand must comply with schedules 1, 2 and 3 of the Program License Agreement or they will be rejected

• 2.25

  Apps that display Apps other than your own for purchase or promotion in a manner similar to or confusing with the App Store will be rejected, unless designed for a specific approved need (e.g. health management, aviation, accessibility, etc.) or which provide significant added value for a specific group of customers

3. Metadata (name, descriptions, ratings, rankings, etc.)

• 3.1

  Apps or metadata that mentions the name of any other mobile platform will be rejected

• 3.2

  Apps with placeholder text will be rejected

• 3.3

  Apps with names, descriptions, or screenshots not relevant to the App content and functionality will be rejected

• 3.4

  App names in iTunes Connect and as displayed on a device should be similar, so as not to cause confusion

• 3.5

  Small and large App icons should be similar, so as to not to cause confusion

• 3.6

  Apps with App icons and screenshots that do not adhere to the 4+ age rating will be rejected

• 3.7

  Apps with Category and Genre selections that are not appropriate for the App content will be rejected

• 3.8

  Developers are responsible for assigning appropriate ratings to their Apps. Inappropriate ratings may be changed/deleted by Apple

• 3.9

  Developers are responsible for assigning appropriate keywords for their Apps. Inappropriate keywords may be changed/deleted by Apple

• 3.10

  Developers who attempt to manipulate or cheat the user reviews or chart ranking in the App Store with fake or paid reviews, or any other inappropriate methods will be removed from the iOS Developer Program

• 3.11

  Apps that recommend that users restart their iOS device prior to installation or launch may be rejected

• 3.12

  Apps should have all included URLs fully functional when you submit it for review, such as support and privacy policy URLs

4. Location

• 4.1

  Apps that do not notify and obtain user consent before collecting, transmitting, or using location data will be rejected

• 4.2

  Apps that use location-based APIs for automatic or autonomous control of vehicles, aircraft, or other devices will be rejected

• 4.3

  Apps that use location-based APIs for emergency services will be rejected

• 4.4

  Location data can only be used when directly relevant to the features and services provided by the App to the user or to support approved advertising uses

5. Push Notifications

• 5.1

  Apps that provide Push Notifications without using the Apple Push Notification (APN) API will be rejected

• 5.2

  Apps that use the APN service without obtaining a Push Application ID from Apple will be rejected

• 5.3

  Apps that send Push Notifications without first obtaining user consent, as well as apps that require Push Notifications to function, will be rejected

• 5.4

  Apps that send sensitive personal or confidential information using Push Notifications will be rejected

• 5.5

  Apps that use Push Notifications to send unsolicited messages, or for the purpose of phishing or spamming will be rejected

• 5.6

  Apps cannot use Push Notifications to send advertising, promotions, or direct marketing of any kind

• 5.7

  Apps cannot charge users for use of Push Notifications

• 5.8

  Apps that excessively use the network capacity or bandwidth of the APN service or unduly burden a device with Push Notifications will be rejected

• 5.9

  Apps that transmit viruses, files, computer code, or programs that may harm or disrupt the normal operation of the APN service will be rejected

6. Game Center

• 6.1

  Apps that display any Player ID to end users or any third party will be rejected

• 6.2

  Apps that use Player IDs for any use other than as approved by the Game Center terms will be rejected

• 6.3

  Developers that attempt to reverse lookup, trace, relate, associate, mine, harvest, or otherwise exploit Player IDs, aliases, or other information obtained through Game Center will be removed from the iOS Developer Program

• 6.4

  Game Center information, such as Leaderboard scores, may only be used in Apps approved for use with Game Center

• 6.5

  Apps that use the Game Center service to send unsolicited messages, or for the purpose of phishing or spamming will be rejected

• 6.6

  Apps that excessively use the network capacity or bandwidth of Game Center will be rejected

• 6.7

  Apps that transmit viruses, files, computer code, or programs that may harm or disrupt the normal operation of the Game Center service will be rejected

7. Advertising

• 7.1

  Apps that artificially increase the number of impressions or click-throughs of ads will be rejected

• 7.2

  Apps that contain empty iAd banners will be rejected

• 7.3

  Apps that are designed predominantly for the display of ads will be rejected

8. Trademarks and trade dress

• 8.1

  Apps must comply with all terms and conditions explained in the Guidelines for Using Apple Trademarks and Copyrights and the Apple Trademark List

• 8.2

  Apps that suggest or infer that Apple is a source or supplier of the App, or that Apple endorses any particular representation regarding quality or functionality will be rejected

• 8.3

  Apps that appear confusingly similar to an existing Apple product or advertising theme will be rejected

• 8.4

  Apps that misspell Apple product names in their App name (i.e., GPS for Iphone, iTunz) will be rejected

• 8.5

  Apps may not use protected third party material such as trademarks, copyrights, patents or violate 3rd party terms of use. Authorization to use such material must be provided upon request

9. Media content

• 9.1

  Apps that do not use the MediaPlayer framework to access media in the Music Library will be rejected

• 9.2

  App user interfaces that mimic any iPod interface will be rejected

• 9.3

  Audio streaming content over a cellular network may not use more than 5MB over 5 minutes

• 9.4

  Video streaming content over a cellular network longer than 10 minutes must use HTTP Live Streaming and include a baseline 64 kbps HTTP Live stream

10. User interface

• 10.1

  Apps must comply with all terms and conditions explained in the Apple iOS Human Interface Guidelines

• 10.2

  Apps that look similar to Apps bundled on the iPhone, including the App Store, iTunes Store, and iBooks Store, will be rejected

• 10.3

  Apps that do not use system provided items, such as buttons and icons, correctly and as described in the Apple iOS Human Interface Guidelines may be rejected

• 10.4

  Apps that create alternate desktop/home screen environments or simulate multi-App widget experiences will be rejected

• 10.5

  Apps that alter the functions of standard switches, such as the Volume Up/Down and Ring/Silent switches, will be rejected

• 10.6

  Apple and our customers place a high value on simple, refined, creative, well thought through interfaces. They take more work but are worth it. Apple sets a high bar. If your user interface is complex or less than very good, it may be rejected

11. Purchasing and currencies

• 11.1

  Apps that unlock or enable additional features or functionality with mechanisms other than the App Store will be rejected

• 11.2

  Apps utilizing a system other than the In-App Purchase API (IAP) to purchase content, functionality, or services in an App will be rejected

• 11.3

  Apps using IAP to purchase physical goods or goods and services used outside of the App will be rejected

• 11.4

  Apps that use IAP to purchase credits or other currencies must consume those credits within the App

• 11.5

  Apps that use IAP to purchase credits or other currencies that expire will be rejected

• 11.6

  Content subscriptions using IAP must last a minimum of 7 days and be available to the user from all of their iOS devices

• 11.7

  Apps that use IAP to purchase items must assign the correct Purchasability type

• 11.8

  Apps that use IAP to purchase access to built-in capabilities provided by iOS, such as the camera or the gyroscope, will be rejected

• 11.9

  Apps containing content or services that expire after a limited time will be rejected, except for specific approved content (e.g. films, television programs)

• 11.10

  Insurance Apps must be free, in legal-compliance in the regions distributed, and cannot use IAP

• 11.11

  In general, the more expensive your App, the more thoroughly we will review it

• 11.12

  Apps offering subscriptions must do so using IAP, Apple will share the same 70/30 revenue split with developers for these purchases, as set forth in the Program License Agreement

• 11.13

  Apps that link to external mechanisms for purchases or subscriptions to be used in the App, such as a "buy" button that goes to a web site to purchase a digital book, will be rejected

• 11.14

  Apps can read or play approved content (specifically magazines, newspapers, books, audio, music, video and cloud storage) that is subscribed to or purchased outside of the App, as long as there is no button or external link in the App to purchase the approved content. Apple will only receive a portion of revenues for content purchased inside the App

• 11.15

  Apps may only use auto renewing subscriptions for periodicals (newspapers, magazines), business Apps (enterprise, productivity, professional creative, cloud storage) and media Apps (video, audio, voice), or the App will be rejected

• 11.16

  Apps may enable additional approved features or functionality when used in combination with specific approved physical products (such as a toy) as long as the additional features and functionality are either completely dependent on such hardware (for example an App that is used to control a telescope) or also available through the App without the physical products, such as by way of reward for achievement or by use of IAP

12. Scraping and aggregation

• 12.1

  Apps that scrape any information from Apple sites (for example from apple.com, iTunes Store, App Store, iTunes Connect, Apple Developer Programs, etc.) or create rankings using content from Apple sites and services will be rejected

• 12.2

  Apps may use approved Apple RSS feeds such as the iTunes Store RSS feed

• 12.3

  Apps that are simply web clippings, content aggregators, or a collection of links, may be rejected

13. Damage or injury

• 13.1

  Apps that encourage users to use an Apple Device in a way that may cause damage to the device will be rejected

• 13.2

  Apps that rapidly drain the device's battery or generate excessive heat will be rejected

• 13.3

  Apps whose use may result in physical harm may be rejected

14. Personal attacks

• 14.1

  Any App that is defamatory, offensive, mean-spirited, or likely to place the targeted individual or group in harm's way will be rejected

• 14.2

  Professional political satirists and humorists are exempt from the ban on offensive or mean-spirited commentary

15. Violence

• 15.1

  Apps portraying realistic images of people or animals being killed or maimed, shot, stabbed, tortured or injured will be rejected

• 15.2

  Apps that depict violence or abuse of children will be rejected

• 15.3

  "Enemies" within the context of a game cannot solely target a specific race, culture, a real government or corporation, or any other real entity

• 15.4

  Apps involving realistic depictions of weapons in such a way as to encourage illegal or reckless use of such weapons will be rejected

• 15.5

  Apps that include games of Russian roulette will be rejected

16. Objectionable content

• 16.1

  Apps that present excessively objectionable or crude content will be rejected

• 16.2

  Apps that are primarily designed to upset or disgust users will be rejected

17. Privacy

• 17.1

  Apps cannot transmit data about a user without obtaining the user's prior permission and providing the user with access to information about how and where the data will be used

• 17.2

  Apps that require users to share personal information, such as email address and date of birth, in order to function will be rejected

• 17.3

  Apps may ask for date of birth (or use other age-gating mechanisms) only for the purpose of complying with applicable children's privacy statutes, but must include some useful functionality or entertainment value regardless of the user's age

• 17.4

  Apps that collect, transmit, or have the capability to share personal information (e.g. name, address, email, location, photos, videos, drawings, the ability to chat, other personal data, or persistent identifiers used in combination with any of the above) from a minor must comply with applicable children's privacy statutes

18. Pornography

• 18.1

  Apps containing pornographic material, defined by Webster's Dictionary as "explicit descriptions or displays of sexual organs or activities intended to stimulate erotic rather than aesthetic or emotional feelings", will be rejected

• 18.2

  Apps that contain user generated content that is frequently pornographic (e.g. "Chat Roulette" Apps) will be rejected

19. Religion, culture, and ethnicity

• 19.1

  Apps containing references or commentary about a religious, cultural or ethnic group that are defamatory, offensive, mean-spirited or likely to expose the targeted group to harm or violence will be rejected

• 19.2

  Apps may contain or quote religious text provided the quotes or translations are accurate and not misleading. Commentary should be educational or informative rather than inflammatory

20. Contests, sweepstakes, lotteries, raffles, and gambling

• 20.1

  Sweepstakes and contests must be sponsored by the developer/company of the App

• 20.2

  Official rules for sweepstakes and contests must be presented in the App and make it clear that Apple is not a sponsor or involved in the activity in any manner

• 20.3

  It must be permissible by law for the developer to run a lottery App, and a lottery App must have all of the following characteristics: consideration, chance, and a prize

• 20.4

  Apps that allow a user to directly purchase a lottery or raffle ticket in the App will be rejected

• 20.5

  Apps that offer real money gaming (e.g. sports betting, poker, casino games, horse racing) must have necessary licensing and permissions in the locations where the App is used, must be restricted to those locations, and must be free on the App Store

• 20.6

  Apps that use IAP to purchase credit or currency to use in conjunction with real money gaming will be rejected

21. Charities and contributions

• 21.1

  Apps that include the ability to make donations to recognized charitable organizations must be free

• 21.2

  The collection of charitable donations must be done via a web site in Safari or an SMS

22. Legal requirements

• 22.1

  Apps must comply with all legal requirements in any location where they are made available to users. It is the developer's obligation to understand and conform to all local laws

• 22.2

  Apps that contain false, fraudulent or misleading representations or use names or icons similar to other Apps will be rejected

• 22.3

  Apps that solicit, promote, or encourage criminal or clearly reckless behavior will be rejected

• 22.4

  Apps that enable illegal file sharing will be rejected

• 22.5

  Apps that are designed for use as illegal gambling aids, including card counters, will be rejected

• 22.6

  Apps that enable anonymous or prank phone calls or SMS/MMS messaging will be rejected

• 22.7

  Developers who create Apps that surreptitiously attempt to discover user passwords or other private user data will be removed from the iOS Developer Program

• 22.8

  Apps that contain DUI checkpoints that are not published by law enforcement agencies, or encourage and enable drunk driving, will be rejected

• 22.9

  Apps that calculate medicinal dosages must be submitted by the manufacturer of those medications or recognized institutions such as hospitals, insurance companies, and universities

23. Passbook

• 23.1

  Passbook Passes can be used to make or receive payments, transmit offers or offer identification (such as movie tickets, airline tickets, coupons and reward offers). Other uses may result in the rejection of the App and the revocation of Passbook credentials

• 23.2

  Passes must include valid contact information from the issuer of the pass or the App will be rejected and Passbook credentials may be revoked

• 23.3

  Passes must be signed by the entity that will be distributing the pass under its own name, trademark, or brand or the App will be rejected and Passbook credentials may be revoked

24. Kids Category

• 24.1

  Apps primarily intended for use by kids must include a privacy policy and must comply with applicable children's privacy statutes

• 24.2

  Apps primarily intended for use by kids may not include behavioral advertising (e.g. the advertiser may not serve ads based on the user's activity within the App), and any contextual ads presented in the App must be appropriate for kids

• 24.3

  Apps primarily intended for use by kids must get parental permission or use a parental gate before allowing the user to link out of the app or engage in commerce

• 24.4

  Apps in the Kids Category must be made specifically for kids ages 5 and under, ages 6-8, or ages 9-11

Living document

This document represents our best efforts to share how we review Apps submitted to the App Store, and we hope it is a helpful guide as you develop and submit your Apps. It is a living document that will evolve as we are presented with new Apps and situations, and we'll update it periodically to reflect these changes.

Thank you for developing for iOS. Even though this document is a formidable list of what not to do, please also keep in mind the much shorter list of what you must do. Above all else, join us in trying to surprise and delight users. Show them their world in innovative ways, and let them interact with it like never before. In our experience, users really respond to polish, both in functionality and user interface. Go the extra mile. Give them more than they expect. And take them places where they have never been before. We are ready to help.

© Apple, 2013

（注：<苹果应用商店审核指南>中文翻译最近一次更新为2013-03-04，文中红色部分是相对于2013-03-04版本的新增内容，绿色部分代表更改的内容，蓝色表示苹果相关官方文档的链接。）

 

 

前言

感谢您付出宝贵的才华与时间来开发iOS应用程程序。从职业与报酬的角度而言，这对于成千上万的开发员来说一直都是一项值得投入的事业，我们希望帮助您加入这个成功的组织。我们发布了《App Store审核指南》（App Store Review Guidelines），希望通过它帮您避开开发应用程序过程中的一些问题，并帮你在提交应用时加快审核流程。 

 

我们将应用程序（Apps）视为与书籍或歌曲不同的产品，我们并不存储它们。如果您意欲批评宗教，那就去写本书。如果您想要描述性，那就写本书或写首歌，或者可以创建一个医疗程序。这么做可能会比较复杂，但是我们不允许在应用程序商店（App Store）出现某种禁止内容。这会让您认识到我们秉持的更为深远的目的： 

 

我们有很多可供儿童可以下载的应用程序。家长的监护可以很好地保护孩子，但是您需要做您应该做的那一部分。因此，您要了解我们时刻在留心着您的孩子。 

 

App Store中有数百万的应用。如果您的应用程序没有什么有益的用途，不是独一无二的或者不能提供持续性的娱乐功能，那它可能不会被我方接受。 

 

如果您的应用程序看上去像是那种只花了几天功夫简单拼凑出来的产品，或者只是想在我们的商店中抓住朋友的眼球，请提前做好被拒的准备。我们有很多态度严谨的开发者，不希望他们的高品质应用程序充斥在一些业余作品之中。 

  

我们将拒绝任何包含越界内容或行为的应用程序。您可能会问道，具体限制是什么？最高法院的法官曾有言：“它出现时我自然心中有数。”当您越过这一范围时，我们认为您也会有自知之明。 

  

如果您的应用程序被拒，我们设立了一个审查委员会供您上诉。如果您去媒体抨击我们，肯定对您于事无补。 

 

如果您试着作弊（比如在审核流程中作假，窃取用户数据，抄袭其他开发者作品，或者操作应用评分），我们将会移除您的应用程序，并且将您从开发者计划中除名。

 

这是一个动态文档，新提交的应用程序会导致新的问题产生，并可能随时产生新的规则。或许您的应用程序会触及到这一点。  

 

最后要说明的是，我们非常珍惜这个平台，并且向您的作品表示敬意。我们确实在尝试尽力创建全球最佳平台，以便让您展示才华，同时获得相应的报酬。如果这读上去让您感觉我们的控制欲过强，那是因为我们曾向用户承诺保证，我们将利用我们的产品让他们获得高品质体验。 

 

目录  

1.条款与条件 

2.功能 

3.元数据

4.位置 

5.推送通知 

6.游戏中心 

7.广告 

8.商标与商品外观 

9.媒体内容 

10.用户界面 

11.购买与货币 

12.抓取与聚合 

13.设备损害 

14.人身攻击 

15.暴力 

16.令人反感的内容

17.隐私 

18.色情 

19.宗教、文化与种族 

20.竞赛、赌博、彩票和抽奖

21.慈善与援助 

22.法律要件 

23.Passbook（新增）

24.儿童类别 （新增）

 

1. 条款和条件

1.1 为App Store开发程序，开发者必须遵守 Program License Agreement (PLA)、人机交互指南（HIG）以及开发者和苹果签订的任何协议和合同。以下规则和示例旨在帮助开发者的程序能获得App Store的认可，而不是修改或删除任何其他协议中的条款。

 

2. 功能

2.1 崩溃的程序将会被拒绝 

 

2.2 存在错误的程序将会被拒绝 

 

2.3 跟开发者宣传不符的程序将会被拒绝 

 

2.4 无应用文档或隐藏功能与描述不符的程序将会被拒绝 

 

2.5 使用非公开API的程序将会被拒绝 

 

2.6 在指定容器范围外读写数据的程序将会被拒绝 

 

2.7 以任何方式或形式下载代码的程序将会被拒绝  

 

2.8 安装或运行其他可执行代码的程序将会被拒绝 

 

2.9 beta版、demo版、trial版和test版的程序将会被拒绝 

 

2.10 iPhone程序必须不经修改就能以iPhone分辨率和2倍 iPhone 3GS的分辨率在iPad上运行 

 

2.11 与App Store已有程序重复的应用可能会被拒绝，特别是数量很多的情况下，比如手电筒应用和爱经应用。

 

2.12 有用性不显著、不独特的应用或者与网站简单捆绑的应用有可能被拒；不提供任何持久娱乐价值的程序可能会被拒绝。 

 

2.13 主要用于营销或广告的程序将会被拒绝。

 

2.14 提供欺骗或虚假功能，却有没有明确标示的应用程序将会被拒绝。

 

2.15 大于100MB（绿色原先是50MB）无法通过蜂窝网络下载的应用（App Store会自动禁止）。

 

2.16 多任务程序使用后台服务仅限于几种目的：VoIP，音频播放，地理位置，完成任务以及本地提醒等。

 

2.17 应用程序只允许使用iOS WebKit框架和WebKit Javascript浏览web内容。

 

2.18 鼓励酗酒或使用违禁药物，或引诱青少年饮酒或吸烟的程序将会被拒绝。 

 

2.19 提供错误的系统诊断或设备数据的应用将会被拒绝。 

 

2.20 向App Store上传大量相似版本程序的开发者将会从iOS开发者计划中除名。 

 

2.21 简单的歌曲或者影片应用要提交到iTunes store，书籍类应用应该提交到iBookstore。

 

2.22 武断地根据环境（如定位或者运营商）限制用户使用的应用会被拒。

 

2.23 应用必须遵守iOS数据储存指导方针（ iOS Data Storage Guidelines ），否则应用将被拒。

 

2.24 存放在Newsstand的应用必须遵守开发者项目许可协议（ Developer Program License Agreement）的表1、表2以及表3，否则应用将会被拒。

 

2.25 类似App Store，基于购买或者促销的目的而展示其他应用的应用将会被拒绝，除非是经过特殊审核（比如健康管理、航空以及其他无障碍需求等）或者为某些用户提供具有重大意义附加值的应用。（此前为“苹果拒绝具有以下行为的应用：展现、推广他人应用；推广与App Store现有应用极为相似的应用”）

 

3. 元数据（名称、描述、评级、排名等）

3.1 应用或者元数据中提到其他任何移动平台将会被拒。

 

3.2 带有占位符文本的程序将会被拒绝 

 

3.3 描述中有与程序内容和功能不相关的信息的应用将会被拒绝。 

 

3.4 为了不混淆用户，iTunes Connect中的应用名称应该和展示在设备上的应用名称一致。 

 

3.5 不同尺寸的app icon要一致，否则会造成混淆。 

 

3.6 程序图标和截图不符合4+年龄评级的程序将会被拒绝。 

 

3.7 目录与类型不适合于程序内容的程序将会被拒绝。

 

3.8 开发者有责任为其程序指定适合的评级。不相称的评级可能会由苹果公司修改。 

 

3.9 开发者有责任为其程序指定恰当的关键字。不恰当的关键词可能会被苹果公司修改/删除。

 

3.10 有以下行为的开发者将会被苹果从iOS开发者计划中除名：试图操纵或者欺骗用户评级，伪造或者付费评级，以及其他不相称的行为。

 

3.11 在安装下载之前推荐用户重启iOS设备的应用将会被拒。

 

3.12 在提交审核过程中，应用程序应包含能正常运行的URL，比如支持URL和隐私政策URL。

 

4. 位置

4.1 在收集、传输或使用位置数据之前未通知并获得用户同意的程序将会被拒绝。 

 

4.2 使用基于位置的API来自动控制车辆、飞机或其他设备的应用程序将会被拒绝。 

  

4.3 使用基于位置的API用于调度、车队管理或应急服务的程序将会被拒绝。

 

4.4 当与应用功能或服务密切相关时可以使用位置数据，或者用于经过授权的广告。

 

5. 推送通知

5.1 不使用苹果推送通知 (APN)应用接口提供推送通知的程序将会被拒绝。 

  

5.2 未从苹果获得Push Application ID便擅自使用APN服务的程序将会被拒绝。 

 

5.3 在首次推送消息或者要求推送通知运行之前未获得用户许可的应用将会被拒绝。

 

5.4 使用推送通知发送敏感个人信息或机密信息的程序将会被拒绝 

 

5.5 使用推送通知发送非请求消息或用于钓鱼或群发垃圾邮件用途的程序将会被拒绝 

 

5.6 应用程序不可使用推送通知发送广告、促销或任何类型的直销信息。 

 

5.7 应用程序不能向使用推送通知服务的用户收取费用。 

 

5.8 使用推送通知会过多利用APN服务的网络流量或带宽或给设备带来过度负担的程序将会被拒绝 

 

5.9 如果应用程序传送病毒、文件、计算机代码或程序，并且对APN服务的正常运行造成损害或中断，那么该程序将会被拒绝。 

 

6. 游戏中心

6.1 向终端用户或任意第三方显示玩家ID的程序将会被拒绝 

 

6.2 将玩家ID用于任何未经游戏中心条款批准用途的程序将会被拒绝 

 

6.3 试图进行反向搜索、跟踪、关联、挖掘、获得或利用玩家ID、别名或通过游戏中心获得其他信息的开发者将会iOS开发者计划除名。

  

6.4 游戏中心信息（例如排行榜分数）只能通过游戏中心用于应用中。

  

6.5 利用游戏中心服务发送非请求信息或用于钓鱼或群发垃圾邮件的程序将会被拒绝 

  

6.6 使用游戏中心过多占用网络流量或带宽的程序将会被拒绝 

 

6.7 如果程序能够传送病毒、文件、计算机代码或程序，并且对游戏中心服务的正常运行造成损害或中断，该程序将会被拒绝

 

7. 广告

7.1 人工刷广告浏览量或者广告点击率的应用程序将会被拒绝 

 

7.2 包含空iAd广告的应用程序将会被拒绝 

 

7.3 主要设计目的在于显示广告的应用程序将会被拒绝 

 

8. 商标与商品外观

8.1 应用程序必须遵守“ Guidelines for Using Apple Trademarks”和“ Apple Trademark List”中说明的所有条款与条件。

 

8.2 任何误导和暗示苹果公司是该应用程序来源或提供商，或者苹果公司以任何形式表示认可其质量或功能的应用程序将会被拒绝。 

 

8.3 与目前已有苹果产品或者广告主题外观相似或混淆的应用程序将会被拒绝。 

 

8.4 在应用程序名称中将苹果产品名拼错的应用程序（例如，GPS for Iphone，iTunz）将会被拒绝 

 

8.5 使用受保护的第三方材料（商标、版权、商业机密、其他私有内容）在申请时需要提供一份文本形式的版权确认。  

 

8.6 在保证原有内容的商标特征不被覆盖且完全可见的前提下，应用可以通过Google Maps API调用Google Maps和Google Earth图片。任何遮盖或修改Google标志或版权人证明的应用会被拒。（该条款已经被删除）

 

9. 媒体内容

9.1 不使用媒体播放器框架（MediaPlayer Framework）获取音乐库中媒体内容的应用程序将会被拒绝。

 

9.2 用户界面模仿任何iPod界面的应用程序将会被拒绝。 

 

9.3 通过蜂窝网络传输的音频流内容每5分钟不得超过5MB。 

 

9.4 通过蜂窝网络传输超过10分钟的视频流内容需要使用HTTP Live Streaming，并包含一个基准线为64kbps的音频HTTP Live Streaming。

 

10. 用户界面

10.1 应用程序必须遵守苹果的《 iOS Human Interface Guidelines 》中所有的条款和条件。

（上个版本描述为：应用程序必须遵守苹果《iPhone用户界面指导原则》以及《iPad用户界面指导原则》中的所有条款和条件。） 

 

10.2 外观与与iPhone的自带应用（比如App Store、iTunes Store和iBookstore）相似的应用将会被拒绝。

 

10.3 未能按苹果《 iOS Human Interface Guidelines 》描述正确使用系统提供的项目（比如按钮、图标）的应用将会被拒绝。

（上个版本描述为：未能按苹果《iPhone用户界面指导原则》及《iPad用户界面指导原则》所述，正确使用系统自带的按钮、图标等项目的应用程序可能会被拒绝。) 

 

10.4 创建多桌面/主屏幕环境或者模拟multi-App插件体验的应用程序将会被拒绝。 

 

10.5 修改音量大小和铃声/静音开关等标准开关功能的应用程序将会被拒绝。 

 

10.6 苹果和我们的客户高度推崇简单、精致、富有创造性以及经过精心设计的界面。虽然需要付出更多，但却非常值得。苹果设立

 

了很高的门槛。如果你的用户界面太过复杂或者水准不高，可能会被拒绝。

 

11. 购买与货币流通

11.1 使用App Store以外的渠道解锁或开启附加属性和功能的应用程序将会被拒绝。 

 

11.2 使用应用内支付系统（IAP）以外的系统购买内容、功能或服务的应用软件将会被拒绝。 

 

11.3 使用IAP购买实物商品和并非用于该软件的服务的应用软件将会被拒绝。 

 

11.4 应用程序使用IAP购买积分（Credit）或者其他的货币必须在本应用中消费。 

 

11.5 使用IAP购买已过期积分（Credit）或者其他货币的应用软件将会被拒绝。 

 

11.6 使用IAP订阅的内容至少要持续7天，而且允许在用户的其他iOS设备间共享。

 

11.7 应用程序使用IAP购买项目必须分派到正确的购买类型中。

 

11.8  使用IAP购买iOS内置功能（如照相机，陀螺仪）的应用程序将会被拒绝。 

 

11.9 含有已超过限定时间的“出租”内容或服务的应用软件将会被拒绝，除非通过审核的内容（比如films和电视节目）。

（上个版本描述为：含有已超过限定时间的“出租”内容或服务的应用软件将会被拒绝）

 

11.10 保险类应用程序必须免费，遵守发布地区的法律，并且不能使用IAP。 

 

11.11 一般而言，你的应用程序越贵，我们的评审越彻底。

 

11.12 提供订阅功能的应用必须使用IAP，苹果将会按照 Developer Program License Agreement中的约定与开发者按30/70比例分成。

 

11.13 在应用内使用跳转至外部购买或订阅链接的应用将会被拒，比如“buy”按钮跳转至一个购买电子书的web页面。

 

11.14 只要应用内没有跳转至外部购买、订阅的按钮或链接，苹果允许这些应用读取或展示经批准的、并且在应用外购买或订阅内容(特别是杂志、报纸、书籍、音频、音乐、视频以及云存储)。苹果只能通过应用程序内的购买获得一部分收益。

 

11.15 应用程序可以只使用自动更新订阅期刊(报纸、杂志)、商业应用程序(企业、生产力、专业创意,云存储)和媒体应用程序(视频、音频、声音)，否则应用程序将被拒绝

 

11.16 当与特定的经过审核的实体产品（比如玩具）结合使用时，应用程序可以使用获得批准的附件功能，只要附加功能完全依赖于该硬件产品（比如一款用于控制望远镜的应用程序）或者也可以在不使用实物产品的情况下使用应用程序，比如作为成功的奖励或者使用IAP。 （新增）

 

12. 抓取和聚合

12.1 从苹果网站（例如 apple.com、iTunes Store、App Store、iTunes Connect以及Apple Developer Programs等）抓取任何信息或者使用苹果网站内容和服务进行排名的应用程序将会被拒绝。  

 

12.2 应用软件可以使用获得批准的苹果RSS feeds，例如iTunes Store RSS feeds。 

 

12.3 只是简单的网页剪切、内容整合或者收集链接的应用程序可能会被拒绝。

 

13. 损害设备

13.1 怂恿用户以可能造成损害的方式使用苹果设备的应用软件将会被拒绝。 

 

13.2 快速耗光设备电量或产生过多热量的应用软件将会被拒绝。

 

14. 人身攻击

14.1 涉及诽谤、人身攻击性质以及内容狭隘卑鄙的应用软件或者打击特定个人或组织的应用软件将会被拒绝。 

 

14.2 职业政治讽刺家和幽默作家不受这一条款约束，并鼓励。

 

15. 暴力

15.1 应用程序中出现人或动物被杀、致残以及枪击、刺伤、拷打等受伤情形的真实画面将会被拒绝。 

 

15.2 出现描绘暴力或虐待儿童等内容的应用程序将会被拒绝。 

 

15.3 游戏中出现的“敌人”不可指向一个特定种族、文化、一个真实存在的政府、企业或者其他任何现实中的实体。 

 

15.4 对武器进行真实描述以怂恿非法使用或滥用这些武器的应用程序将会被拒绝。 

 

15.5包含俄罗斯轮盘赌博内容的游戏将会被拒。

 

16.令人反感的内容

16.1 应用程序中出现过于令人反感或者低俗的内容将会被拒绝。 

 

16.2 在设计上激怒用户或令人感到厌恶的应用程序将会被拒绝。

 

17.隐私

17.1 在未经用户事先许可，或未告知用户如何使用信息，在何处使用信息的情况下，应用程序不能传输用户数据。

 

17.2 要求用户提供电子邮箱地址和出生日期等私人信息才可使用其功能的应用程序将会被拒绝。 

 

17.3 仅出于遵守适用的儿童隐私法规的目的，应用程序可以要求用户的出生日期（或者使用其他age-gating机制），但是必须包括一些有用的功能或者娱乐价值，不管用户年龄大小。

（上个版本描述为：专门收集未成年人数据的应用程序将会被拒绝）

 

17.4 应用程序收集、传输以及分享未成年用户个人信息（比如名字、地址、邮件、位置、照片、视频、绘画、聊天以及其他个人数据，或者与以上所述相关的永久性标示符）必须遵守应用儿童隐私法规。（新增）

 

18. 色情

18.1 含有色情素材，也就是《韦氏词典》中定义的“旨在激发情欲，对性器官或性行为的明确描述或展示，而无关美学或情绪感受”的程序将会被拒绝。

  

18.2 用户频繁提供生成色情内容的应用程序（比如以前的Chat Roulette程序）将会被拒绝。

 

19.宗教，文化与种族

19.1 涉及宗教、文化或种族群体的引用或评论包含诽谤性、攻击性或狭隘内容，或会使特定群体遭受伤害或暴力的应用程序将会被拒绝。

   

19.2 程序可以包含或引用宗教经文，程序所提供的引用或翻译必须准确且不会引起误导。评论应该有教育意义，可以令人开阔眼界，而不应有煽动性。

 

20. 竞赛、赌博、彩票以及抽奖 

20.1 赌博和竞赛必须由应用程序的开发者或者app所属公司发起。

 

20.2 应用程序必须展示赌博和竞赛的正式规则，并声明苹果不是发起者，也没有以任何方式参与活动。 

  

20.3 开发者运营一款具有抽奖性质的应用必须经过法律允许，并且抽奖应用必须具备以下特征：报酬、机会以及奖品。

   

20.4 允许用户在应用中直接购买彩票或彩券的应用将会被拒绝

 

20.5 提供真钱游戏（比如体育博彩、扑克牌、赌场游戏以及赛马）的应用程序必须有应用使用区当地必要的许可和允许，必须限制在这些区域，必须可以从App Store免费下载。（新增）

 

20.6  使用IAP购买信誉或者货币，且结合真钱游戏的应用将会被拒绝。（新增）

 

21.慈善与援助

21.1 包含可以向已认证的慈善组织捐赠功能的应用程序必须是免费的。  

 

21.2 捐赠款项的募集必须通过Safari浏览器访问web页面或是手机短消息完成。 

 

22. 法律要件

22.1 应用程序必须遵守所有发布地区当地法律，开发者有义务了解并遵守所有当地法律。 

  

22.2 包含虚假，欺诈或误导性陈述的程序将会被拒绝。 

 

22.3 任何招徕、促进或鼓励犯罪或明显鲁莽行为的程序将会被拒绝。 

 

22.4 支持非法文件共享的程序将会被拒绝。 

 

22.5 被设计用以非法赌博工具的应用程序（包括点算牌）将会被拒绝。

 

22.6 具有匿名或恶作剧拨打电话或发送类似短信/彩信功能的程序将会被拒绝。

 

22.7 任何开发暗中收集用户密码或用户私人数据程序的开发者将会从iOS开发者计划中除名。 

 

22.8 包含非法律执行部分发布的DUI检查点信息，或者怂恿/协助酒后驾车的应用将会被拒绝。

 

22.9 任何计算药用剂量的应用必须提交药品制造商或者认可机构（比如医院、保险公司以及高校）。（新增）

 

23. Passbook  （新增）

23.Passbook Passes可被用来支付或者接收支付，传递商业信息或者提供验证（比如电影票、飞机票、优惠券以及其他），而把Passbook Passes用于其他用途的应用程序可能会遭到拒绝，并且会被撤销Passbook证书。

 

23.2 Passes必须包含有效的pass发行人有效的联系资料，否则app将会被拒绝，并且Passbook证书也会被取消。



23.3 Passes必须经过实体签名，并基于其名字、商标或者品牌进行分发，否则应用程序将会被拒绝，而Passbook证书也可能会被撤销。

 

24.儿童类别  （新增）

24.1 主要供儿童使用的应用程序必须包含隐私政策，必须适用于应用程序的儿童隐私法。

 

24.2 主要供儿童使用的应用程序不允许包括行为广告（比如基于用户app内部活动的广告），任何在应用程序中展示的上下文广告必须适合儿童。

 

24.3 主要供儿童使用的应用程序必须得到家长许可或使用parental gate才能链接至应用程序外部或进行交易。

 

24.4 儿童类别中的应用程序必须标明“5岁以下，6-8岁或者9-11岁”。

 

 

动态文档

这份文档展现了我们在竭尽所能向您分享我们对提交到App Store的程序的审查方式，我们希望您在开发和提交程序时，这份指南能对您有所帮助。这是一份动态文档，随着新程序和新情况的发生会有所变化。我们会定期更新，以反映这些变化。 

  

感谢您参与到iOS的开发中来。虽然此文档是一份“不该做事宜”的列表，但也请将那份短得多的“必做事宜”列表牢记在心。最重要的是，与我们一道 共同努力让用户感到惊奇和欣喜。用创新方式向他们展示世界，让他们用前所未有的方式与之交流。根据我们的经验，无论是在功能和用户界面上，用户确实会对完 善的程序有所反应。更进一步，给他们期望之外的东西，带他们去从未去过的地方。我们愿意提供帮助。

原地址：http://www.cocoachina.com/newbie/basic/2014/0227/7892.html