from urllib.parse import urlparse, parse_qs,unquote
urldata = "'https://zhidao.baidu.com/search?lm=0&rn=10&pn=0&fr=search&ie=gbk&word=%C8%AB%CD%F8%D3%AA%CF%FA'"
urldata = unquote(urldata, encoding='gbk', errors='replace')
result = urlparse(urldata)
print(result)
print(parse_qs(result.query))
keyword = parse_qs(result.query)['word'][0]
print(keyword)
结果
ParseResult(scheme='', netloc='', path="'https://zhidao.baidu.com/search", params='', query="lm=0&rn=10&pn=0&fr=search&ie=gbk&word=全网营销'", fragment='')
{'lm': ['0'], 'rn': ['10'], 'pn': ['0'], 'fr': ['search'], 'ie': ['gbk'], 'word': ["全网营销'"]}
全网营销'