The Complete E-Commerce Book: Design, Build, and Maintain a Successful Web-Based Business

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Showing how to build a successful e-commerce operation from the ground up, this text explores important considerations including customer experience, effective website design, cutting-edge programming, robust server configuration, and much more.

Make your e-commerce vision a success with this comprehensive, step-by-step handbook. Whether your company is a startup or well-established, youll learn how to plan, implement and operate a successful e-commerce sitefrom selecting the right software through fulfilling orders. The expanded and updated second edition addresses e-commerce opportunities with online auctions, peer-to-peer file sharing, and weblogs, as well as security issues and search engine marketing. Using this book as a tutorial and reference

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