1)
NSString *urlStr = [NSString stringWithFormat:@"itms-apps://itunes.apple.com/app/id%@", APPID];
[[UIApplication sharedApplication] openURL:[NSURL URLWithString:urlStr]];
2)
NSString *urlStr = [NSString stringWithFormat:@"itms-apps:///WebObjects/MZStore.woa/wa/viewContentsUserReviews?type=Purple+Software&id%@", APPID];
[[UIApplication sharedApplication] openURL:[NSURL URLWithString:urlStr]];
appid是在iTunesConnect创建应用时自动生成的ID