大数据和广告技术（Big Data and Ad-tech)

//纯属记录实习面试准备过程中学到的东西

PII: Personally identifiable information. 在美国法律中指可以用来验证，联系和定位个体的信息，如名字，地址，电话号码，生日，驾照，IP，电子邮箱等等等。

Lotame: Data management platform. Audience Management Platform

The era of smart data is here. Smart data from eXelate is accurate, actionable, and agile.

What is a cookie ? 
 
A cookie is a piece of data issued in an HTTP response (for example, an ad response) for future use by the HTTP client (for example, a web browser). The client then re-supplies the cookie in subsequent requests to the same server. This mechanism allow the server to store user preferences and identify individual users. 

美国最大风险投资公司KPCB（Kleiner Perkins Caufiedl & Byers）以及红杉资本（Sequoia Capital）