原 apps被拒绝的各种理由以及翻译

1. Terms and conditions(法律与条款)

1.1

As a developer of applications for the App Store you are bound by the terms ofthe Program License Agreement (PLA), Human Interface Guidelines (HIG), andany other licenses or contracts between you and Apple. The following rules andexamples are intended to assist you in gaining acceptance for your App in theApp Store, not to amend or remove provisions from any other agreement.(作为App Store的应⽤用开发者,你必须接受如下条款:Program License Agreement(PLA),Human Interface Guidelines (HIG),以及任何你与apple签订的许可和合同。以下规则和⽰示例是为了协助你的应⽤用更快通过审核上架,⽽而不是修正或取代之前的条款。)

2. Functionality(功能)2.1

Apps that crash will be rejected(存在Crash(崩溃,死机)的应⽤用会被拒。)2.2

Apps that exhibit bugs will be rejected(存在明显bug的应⽤用会被拒。)

2.3

Apps that do not perform as advertised by the developer will be rejected(不符合开发者描述的应⽤用会被拒。)

2.4

Apps that include undocumented or hidden features inconsistent with thedescription of the App will be rejected(有未说明或隐藏特性或有悖描述的应⽤用会被拒。)

2.5

Apps that use non-public APIs will be rejected(使⽤用⾮非公开API的应⽤用会被拒。)

2.6

Apps that read or write data outside its designated container area will berejected(试图读写⾮非允许范围内的数据的应⽤用会被拒。)

2.7

Apps that download code in any way or form will be rejected(试图以任何⽅方式⽅方法下载代码的应⽤用会被拒。)

2.8

Apps that install or launch other executable code will be rejected(安装或运⾏行其他可执⾏行代码的应⽤用会被拒。)

2.9

Apps that are "beta", "demo", "trial", or "test" versions will be rejected(任何“beta”,“演⽰示(demo)”,“试⽤用(trial)”或“测试(test)”版本的应⽤用会被拒。)

2.10

iPhone Apps must also run on iPad without modification, at iPhone resolution,and at 2X iPhone 3GS resolution(iPhone应⽤用必须可以⽆无条件运⾏行在iPad上,⽀支持普通iPhone分辨率和2倍iPhone 3GS分辨率。)

2.11

Apps that duplicate Apps already in the App Store may be rejected, particularlyif there are many of them, such as fart, burp, flashlight, and Kama Sutra Apps.(任何与App Store中上架应⽤用重复的应⽤用会被拒,尤其是已经有了很多的:如放屁,打嗝,⼿手电照明和爱经。)

2.12

Apps that are not very useful, unique, are simply web sites bundled as Apps, ordo not provide any lasting entertainment value may be rejected(没有⽤用处的应⽤用,web⻚页⾯面简单组合的应⽤用,或任何哗众取宠,不能提供娱乐价值的应⽤用会被拒。)

2.13

Apps that are primarily marketing materials or advertisements will berejected(纯粹⽤用于市场推⼲⼴广或⼲⼴广告的应⽤用会被拒。)

2.14

Apps that are intended to provide trick or fake functionality that are not clearlymarked as such will be rejected(有意提供隐蔽或虚假功能,却⼜又不能明显标⽰示的应⽤用会被拒。)

2.15

Apps larger than 100MB in size will not download over cellular networks (thisis automatically prohibited by the App Store)(⼤大于100MB的应⽤用⽆无法通过蜂窝⺴⽹网络下载安装(App Store⾃自动处理)。)

2.16

Multitasking Apps may only use background services for their intendedpurposes: VoIP, audio playback, location, task completion, local notifications,etc.(多任务应⽤用只允许在后台运⾏行如下相应的服务:VoIP,⾳音频播放,地理位置,任务记录,本地提醒等。)

2.17

Apps that browse the web must use the iOS WebKit framework and WebKitJavascript(应⽤用只允许通过iOS WebKit框架和WebKit Javascript访问web⻚页⾯面。)

2.18

Apps that encourage excessive consumption of alcohol or illegal substances,or encourage minors to consume alcohol or smoke cigarettes, will berejected(⿎鼓励酗酒,使⽤用违法药物,或诱导未成年⼈人饮酒,吸烟的应⽤用会被拒。)

2.19

Apps that provide incorrect diagnostic or other inaccurate device data will berejected(提供错误的系统信息或设备数据的应⽤用会被拒。)

2.20

Developers "spamming" the App Store with many versions of similar Apps willbe removed from the iOS Developer Program(通过许多版本的类似应⽤用对AppStore造成干扰的开发者会被取消IDP⾝身份。)

2.21

Apps that are simply a song or movie should be submitted to the iTunes store.Apps that are simply a book should be submitted to the iBookstore.(歌曲和电影应该提交到iTunes store。书籍应该提交到iBookstore。)

2.22

Apps that arbitrarily restrict which users may use the App, such as by locationor carrier, may be rejected(随意通过位置或运营商来限制⽤用户使⽤用的应⽤用会被拒。)

2.23

Apps must follow the iOS Data Storage Guidelines or they will be rejected(加⼊入iCloud⽀支持后,应⽤用必须遵守iOS数据存储指南( iOS Data StorageGuidelines)否则将被拒。)

2.24

Apps that are offered in Newsstand must comply with schedules 1, 2 and 3 ofthe Developer Program License Agreement or they will be rejected(在

Newsstand⾥里提交的应⽤用必须遵守Developer Program License Agreement的第1,2和3条,否则将被拒。)

2.25

Apps that display Apps other than your own for purchase or promotion in amanner similar to or confusing with the App Store will be rejected(与App Store类似的推荐或为其他应⽤用做⼲⼴广告的应⽤用将⽆无法通过App Store审核。)

3. Metadata (name, descriptions, ratings, rankings, etc)(描述数据(名称,描述,评级,分类等))

3.1

Apps or metadata that mentions the name of any other mobile platform will berejected(应⽤用或者元数据中提到其他任意移动平台会被拒。)

3.2

Apps with placeholder text will be rejected(描述数据有未填写项,存留占位符⽂文本会被拒。)

3.3

Apps with names, descriptions, or screenshots not relevant to the App contentand functionality will be rejected(应⽤用的名字、描述、截图中涉及与应⽤用内容和功能⽆无关信息会被拒。)

3.4

App names in iTunes Connect and as displayed on a device should be similar,so as not to cause confusion(应⽤用在iTunes Connect与设备上显⽰示的名称应该类似,否则会造成混淆。)

3.5

Small and large App icons should be similar, so as to not to causeconfusion(不同尺⼨寸的icon要⼀一致,否则会造成混淆。)

3.6

Apps with App icons and screenshots that do not adhere to the 4+ age ratingwill be rejected(图标与截屏不符合4+年龄评级的应⽤用会被拒。)

3.7

Apps with Category and Genre selections that are not appropriate for the Appcontent will be rejected(应⽤用的内容与所选分类和⻛风格不符会被拒。)

3.8

Developers are responsible for assigning appropriate ratings to their Apps.Inappropriate ratings may be changed/deleted by Apple(开发者有责任把应⽤用放到恰当的分级(Rating)。不恰当的评级可能会被Apple修改,甚⾄至删除。)

3.9

Developers are responsible for assigning appropriate keywords for their Apps.Inappropriate keywords may be changed/deleted by Apple(开发者有责任给应⽤用撰写恰当的关键词。不恰当的关键词可能会被Apple修改,甚⾄至删除。)

3.10

Developers who attempt to manipulate or cheat the user reviews or chartranking in the App Store with fake or paid reviews, or any other inappropriatemethods will be removed from the iOS Developer Program(通过伪造,付费评价或其他⾮非正规⼿手段,获取App Store中较好的评价与星级的开发者会被取消IDP⾝身份。)

3.11

Apps which recommend that users restart their iOS device prior to installationor launch may be rejected(任何提⽰示需要⽤用户重启iOS设备来安装或运⾏行的应⽤用会被拒。)

3.12

Apps should have all included URLs fully functional when you submit it forreview, such as support and privacy policy URLs(应⽤用在提交审核过程中,所有涉及到的URL都要处于正常运⾏行状态,例如保密协议,相关⽀支持⻚页⾯面等。)

4、location(位置)

4.1

Apps that do not notify and obtain user consent before collecting, transmitting,or using location data will be rejected(未提⽰示⽤用户且获得⽤用户允许之前收集,传输或使⽤用位置数据的应⽤用会被拒。)

4.2

Apps that use location-based APIs for automatic or autonomous control ofvehicles, aircraft, or other devices will be rejected(使⽤用location-based API来⾃自动控制⻋车辆,⻜飞⾏行器或其他设备的应⽤用会被拒。)

4.3

Apps that use location-based APIs for dispatch, fleet management, oremergency services will be rejected(使⽤用location-based API进⾏行调度,队伍管理或应急服务的⽽而应⽤用会被拒。)

4.4

Location data can only be used when directly relevant to the features andservices provided by the App to the user or to support approved advertisinguses(位置数据只能⽤用于应⽤用提供的直接相关功能或服务,或者有授权的⼲⼴广告。)

5. Push notifications(提醒推送)

5.1

Apps that provide Push Notifications without using the Apple Push Notification(APN) API will be rejected(不使⽤用Apple Push Notification(APN) API提供消息推送的应⽤用会被拒。)

5.2

Apps that use the APN service without obtaining a Push Application ID fromApple will be rejected(使⽤用APN服务却没从Apple获取⼀一个Push Application ID的应⽤用会被拒。)

5.3

Apps that send Push Notifications without first obtaining user consent will berejected(在⾸首次推送消息之前未取得的⽤用户允许的应⽤用会被拒。)

5.4

Apps that send sensitive personal or confidential information using PushNotifications will be rejected(使⽤用提醒推送服务推送敏感的个⼈人或机密信息的应⽤用会被拒。)

5.5

Apps that use Push Notifications to send unsolicited messages, or for thepurpose of phishing or spamming will be rejected(使⽤用提醒推送发送主动消息,欺骗或干扰信息的应⽤用会被拒。)

5.6

Apps cannot use Push Notifications to send advertising, promotions, or directmarketing of any kind(应⽤用不可以使⽤用提醒推送发送⼲⼴广告,活动或任何形式的直接推⼲⼴广信息。)

5.7

Apps cannot charge users for use of Push Notifications(应⽤用不可以提供收费的提醒推送服务。)

5.8

Apps that excessively use the network capacity or bandwidth of the APNservice or unduly burden a device with Push Notifications will be rejected(使⽤用

APN服务过度占⽤用⺴⽹网络带宽或容量或通过提醒推送⼤大量占⽤用系统资源的应⽤用会被拒。)

5.9

Apps that transmit viruses, files, computer code, or programs that may harm ordisrupt the normal opera tion of the APN service will be rejected(传输病毒,⽂文件,代码或程序,导致破坏或扰乱正常的APN服务操作的应⽤用会被拒。)

6. Game Center(游戏中⼼心)

6.1

Apps that display any Player ID to end users or any third party will berejected(向终端⽤用户或第三⽅方展⽰示Player ID的应⽤用会被拒。)

6.2

Apps that use Player IDs for any use other than as approved by the GameCenter terms will be rejected(Player ID被⽤用于Game Center条款款意外的⽤用途的应⽤用会被拒。)

6.3

Developers that attempt to reverse lookup, trace, relate, associate, mine,harvest, or otherwise exploit Player IDs, alias, or other information obtainedthrough the Game Center will be removed from the iOS Developer Program(试图通过Game Center反查,跟踪,描述,关联,发掘,收割,或利⽤用Player ID,别名或其他信息的开发者会被取消IDP⾝身份。)

6.4

Game Center information, such as Leaderboard scores, may only be used inApps approved for use with the Game Center(Game Center信息,例如Leaderboard得分,只能通过Game Center⽤用于应⽤用中。)

6.5

Apps that use Game Center service to send unsolicited messages, or for thepurpose of phishing or spamming will be rejected(使⽤用Game Center发送主动消息,欺骗或干扰信息的应⽤用会被拒。)

6.6

Apps that excessively use the network capacity or bandwidth of the GameCenter will be rejected(使⽤用Game Center过度占⽤用⺴⽹网络带宽或容量的应⽤用会被拒。)

6.7

Apps that transmit viruses, files, computer code, or programs that may harm ordisrupt the normal operation of the Game Center service will be rejected(传输病毒,⽂文件,代码或程序,导致破坏或扰乱正常的Game Center操作的应⽤用会被拒。)

7. Advertising(⼲⼴广告)7.1

Apps that artificially increase the number of impressions or click-throughs ofads will be rejected(⼈人⼯工刷⼲⼴广告浏览或点击率的应⽤用会被拒。)

7.2

Apps that contain empty iAd banners will be rejected(带有空iAd banner⼲⼴广告的应⽤用会被拒。)

7.3

Apps that are designed predominantly for the display of ads will berejected(设计主要⽤用来展⽰示⼲⼴广告的应⽤用会被拒。)

8. Trademarks and trade dress(商标权与商标外观)

8.1

Apps must comply with all terms and conditions explained in the Guidelines forUsing Apple Trademarks and Copyrights and the Apple Trademark List(应⽤用必须遵守Guidelines for Using Apple Trademarks and Copyrights 和AppleTrademark List中描述的所有条款和条件。)

8.2

Apps that suggest or infer that Apple is a source or supplier of the App, or thatApple endorses any particular representation regarding quality or functionalitywill be rejected(任何误导或暗⽰示Apple为该应⽤用来源或提供商,或Apple以任何形式认可其质量或功能的应⽤用会被拒。)

8.3

Apps which appear confusingly similar to an existing Apple product oradvertising theme will be rejected(外观与现有Apple产品或⼲⼴广告主题类似或混淆的应⽤用会被拒)

8.4

Apps that misspell Apple product names in their App name (i.e., GPS forIphone, iTunz) will be rejected(应⽤用名称中出现错误的Apple产品拼写(如,GPS

for IPhone, iTunz)的应⽤用会被拒。)

8.5

Apps may not use protected third party material such as trademarks,copyrights, patents or violate 3rd party terms of use. Authorization to use suchmaterial must be provided upon request.(使⽤用受保护的第三⽅方资源(商标,版权,商业机密,以及其他私有内容),如果要求请提供⼀一份⽂文本形式的使⽤用授权。)

9. Media content(媒体内容)

9.1

Apps that do not use the MediaPlayer framework to access media in the MusicLibrary will be rejected(使⽤用MediaPlayer框架以外的⽅方法访问Music Library中媒体数据的应⽤用会被拒。)

9.2

App user interfaces that mimic any iPod interface will be rejected(⽤用户界⾯面模仿任何iPod界⾯面的应⽤用会被拒。)

9.3

Audio streaming content over a cellular network may not use more than 5MBover 5 minutes(通过蜂窝⺴⽹网络传输的流媒体⾳音频内容不得超过5MB或多余5分钟。)

9.4

Video streaming content over a cellular network longer than 10 minutes mustuse HTTP Live Streaming and include a baseline 64 kbps audio-only HTTP Livestream(通过蜂窝⺴⽹网络传输超过10分钟流媒体视频内容,必须使⽤用HTTP LiveStreaming,并包含⼀一条基线64kbps的⾳音频HTTP Live流。)

10. User interface(⽤用户界⾯面)

10.1

Apps must comply with all terms and conditions explained in the Apple iOSHuman Interface Guidelines(应⽤用必须遵守Apple iOS Human InterfaceGuidelines中的所有条款和条件。)

10.2

Apps that look similar to Apps bundled on the iPhone, including the App Store,iTunes Store, and iBookstore, will be rejected( 外观与iPhone⾃自带应⽤用(如:App Store,iTunes Store和iBookstore)相似的应⽤用会被拒。)

10.3

Apps that do not use system provided items, such as buttons and icons,correctly and as described in the Apple iOS Human Interface Guidelines may berejected(不按照Apple iOS Human Interface Guidelines中的描述正确使⽤用系统控件⽐比如按钮,图标等的应⽤用会被拒。)

10.4

Apps that create alternate desktop/home screen environments or simulatemulti-App widget experiences will be rejected(试图创建多桌⾯面/主屏环境或模拟多Widget应⽤用⼯工具的应⽤用会被拒。)

10.5

Apps that alter the functions of standard switches, such as the VolumeUp/Down and Ring/Silent switches, will be rejected( 修改标准开关标准功能例如:⾳音量增加/减少,响铃/震动的应⽤用会被拒。)

10.6

Apple and our customers place a high value on simple, refined, creative, wellthought through interfaces. They take more work but are worth it. Apple sets ahigh bar. If your user interface is complex or less than very good, it may berejected(Apple和我们的⽤用户都界⾯面报以很⾼高期望,希望他设计的超级简洁,精致,充满创造⼒力,深思熟虑。做到这些确实会消耗很多精⼒力,但是值得。Apple在这⽅方⾯面要求⾮非常⾼高。如果你的⽤用户界⾯面过于复杂,甚⾄至仅仅是不够好,都可能被拒。)

11. Purchasing and currencies(购买与流通货币)

11.1

Apps that unlock or enable additional features or functionality withmechanisms other than the App Store will be rejected(通过App Store以外的渠道解锁或开启附加属性或功能的应⽤用会被拒。)

11.2

Apps utilizing a system other than the In-App Purchase API (IAP) to purchasecontent, functionality, or services in an App will be rejected( 使⽤用In AppPurchase API (IAP)以外的系统提供购买内容,功能或服务的应⽤用会被拒。)

11.3

Apps using IAP to purchase physical goods or goods and services usedoutside of the application will be rejected(使⽤用IAP为与应⽤用⽆无关的实体商品或商品服务收费的应⽤用会被拒。)

11.4

Apps that use IAP to purchase credits or other currencies must consume thosecredits within the application(应⽤用使⽤用IAP购买积分(Credit)或其他货币,必须在应⽤用中消费。)

11.5

Apps that use IAP to purchase credits or other currencies that expire will berejected(使⽤用IAP购买的积分(Credit)或货币会过期的应⽤用会被拒)

11.6

Content subscriptions using IAP must last a minimum of 7 days and beavailable to the user from all of their iOS devices( 使⽤用IAP收费订阅的内容⾄至少要在7天内有效,⽽而且允许在所有iOS设备间共享。)

11.7

Apps that use IAP to purchase items must assign the correct Purchasabilitytype(⽤用到IAP收费项⺫⽬目的应⽤用必须分派到正确的收费类⺫⽬目中。)

11.8

Apps that use IAP to purchase access to built-in capabilities provided by iOS,such as the camera or the gyroscope, will be rejected( 使⽤用IAP向⽤用户收费以获取iOS内建功能(如摄像头,陀螺仪)的应⽤用会被拒。)

11.9

Apps containing "rental" content or services that expire after a limited time willbe rejected( 包含“出租”内容或服务的应⽤用,在⼀一段时间实效的会被拒。)

11.10

Insurance applications must be free, in legal-compliance in the regionsdistributed, and cannot use IAP(保险类应⽤用必须免费,遵守发布地区的法律,并且不允许使⽤用IAP。)

11.11

In general, the more expensive your App, the more thoroughly we will reviewit(⼀一般来说,越贵的应⽤用审核就越仔细彻底。)

11.12

Apps offering subscriptions must do so using IAP, Apple will share the same70/30 revenue split with developers for these purchases, as set forth in theDeveloper Program License Agreement.(提供收费订阅的应⽤用必须使⽤用IAP,Apple将会按照Developer Program License Agreement中约定的70/30的⽐比例与开发者分账。)

11.13

Apps that link to external mechanisms for purchases or subscriptions to beused in the App, such as a “buy” button that goes to a web site to purchase adigital book, will be rejected(应⽤用中如果提供了IAP以外的收费或订阅机制,如:“buy”按钮,跳转到⼀一个购买电⼦子书的web⻚页⾯面,会被拒。)

11.14

Apps can read or play approved content (specifically magazines, newspapers,books, audio, music, and video) that is subscribed to or purchased outside ofthe App, as long as there is no button or external link in the App to purchasethe approved content. Apple will not receive any portion of the revenues forapproved content that is subscribed to or purchased outside of the App( 应⽤用可以阅读或播放任何在应⽤用以外取得授权的内容(包括指定的杂志,报纸,书籍,⾳音频,⾳音乐和视频),只要在应⽤用中不允许出现获取授权的收费链接或按钮。Apple不会对在应⽤用外订阅或购买授权项⺫⽬目收取任何费⽤用。)

11.15

Apps may only use auto renewing subscriptions for periodicals (newspapers,magazines), business Apps (enterprise, productivity, professional creative,cloud storage) and media Apps (video, audio, voice), or the App will berejected.(应⽤用只能⾃自动更新订阅的期刊(报纸、杂志),⾃自动更新商业应⽤用(企业、⽣生产⼒力、专业创意、云存储)和媒体应⽤用(视频、⾳音频,声⾳音)将被拒绝。)

12. Scraping and aggregation(抓去与整合)

12.1

Applications that scrape any information from Apple sites (for example
from apple.com, iTunes Store, App Store, iTunes Connect, Apple DeveloperPrograms, etc) or create rankings using content from Apple sites and serviceswill be rejected(从Apple的⻚页⾯面(如:apple.com, iTunes Store, App Store,iTunes Connect, Apple Developer Programs, 等)抓取内容,或利⽤用Apple⻚页⾯面和服务中的内容进⾏行排名的应⽤用会被拒。)

12.2

Applications may use approved Apple RSS feeds such as the iTunes StoreRSS feed( 应⽤用可以使⽤用授权的Apple RSS,例如iTunes Store RSS。)

12.3

Apps that are simply web clippings, content aggregators, or a collection oflinks, may be rejected(简单的web⻚页⾯面裁剪,内容整合或链接收集应⽤用会被

拒。)

13. Damage to device(损害设备)

13.1

Apps that encourage users to use an Apple Device in a way that may causedamage to the device will be rejected(任何怂恿⽤用户做出可能损坏Apple设备的⾏行为的应⽤用会被拒。)

13.2

Apps that rapidly drain the device's battery or generate excessive heat will berejected(快速耗光设备电量或产⽣生⼤大量热量的应⽤用会被拒。)

14. Personal attacks(⼈人⾝身攻击)

14.1

Any App that is defamatory, offensive, mean-spirited, or likely to place thetargeted individual or group in harms way will be rejected( 任何涉嫌诽谤,侮辱,狭隘内容或打击个⼈人或团体的应⽤用会被拒。)

14.2

Professional political satirists and humorists are exempt from the ban onoffensive or mean-spirited commentary(职业政治讽刺家和幽默作家不受该诽谤和狭隘条款约束。)

15. Violence(暴⼒力)

15.1

Apps portraying realistic images of people or animals being killed or maimed,shot, stabbed, tortured or injured will be rejected(展⽰示⼈人或动物被杀戮,致残,枪击,针刺或其他伤害的真实图⽚片的应⽤用会被拒)

15.2

Apps that depict violence or abuse of children will be rejected(描述暴⼒力或虐待⼉儿童的应⽤用会被拒。)

15.3

"Enemies" within the context of a game cannot solely target a specific race,culture, a real government or corporation, or any other real entity(游戏中的“敌⼈人”不能单独的设定为某特定⽐比赛,⽂文化,真实的政府或组织,或者任何现实事

物。)

15.4

Apps involving realistic depictions of weapons in such a way as to encourageillegal or reckless use of such weapons will be rejected(含有以⿎鼓励⾮非法或鲁莽使⽤用的⽅方式描述真实武器的应⽤用会被拒。)

15.5

Apps that include games of Russian roulette will be rejected( 带有俄罗斯轮盘游戏的应⽤用会被拒。)

16. Objectionable content(负⾯面内容)

16.1

Apps that present excessively objectionable or crude content will berejected(介绍过度三俗和粗鲁内容的应⽤用会被拒。)

16.2

Apps that are primarily designed to upset or disgust users will be rejected(设计来惹怒或恶⼼心⽤用户的应⽤用会被拒。)

17. Privacy(隐私)

17.1

Apps cannot transmit data about a user without obtaining the user's priorpermission and providing the user with access to information about how andwhere the data will be used(在未获得⽤用户事先允许,或未告知⽤用户信息将被如何,在哪⾥里使⽤用的情况下,应⽤用不可以传输⽤用户数据。)

17.2

Apps that require users to share personal information, such as email addressand date of birth, in order to function will be rejected(要求⽤用户提供个⼈人信息,如邮箱地址,⽣生⽇日等,才能使⽤用其功能的应⽤用会被拒。)

17.3

Apps that target minors for data collection will be rejected(专⻔门收集未成年⼈人数据的应⽤用会被拒。)

18. Pornography(⾊色情)

18.1

Apps containing pornographic material, defined by Webster's Dictionary as

"explicit descriptions or displays of sexual organs or activities intended tostimulate erotic rather than aesthetic or emotional feelings", will be rejected(含有⻙韦⽒氏词典中定义的⾊色情素材(explicit descriptions or displays of sexual organsor activities intended to stimulate erotic rather than aesthetic or emotionalfeelings)的应⽤用会被拒。)

18.2

Apps that contain user generated content that is frequently pornographic (ex"Chat Roulette" Apps) will be rejected(经常有⽤用户提供⾊色情内容(例如:ChatRoulette http://en.wikipedia.org/wiki/Chatroulette )的应⽤用会被拒。)

19. Religion, culture, and ethnicity(信仰,⽂文化和种族)

19.1

Apps containing references or commentary about a religious, cultural or ethnicgroup that are defamatory, offensive, mean-spirited or likely to expose thetargeted group to harm or violence will be rejected(带有对⼀一种信仰,⽂文化或种族进⾏行诽谤,侮辱,狭隘,或以他们为⺫⽬目标的暴⼒力或伤害内容的应⽤用会被拒。)

19.2

Apps may contain or quote religious text provided the quotes or translationsare accurate and not misleading. Commentary should be educational orinformative rather than inflammatory( 应⽤用若带有或应⽤用对⼀一种信仰的⽂文字描述,那么这个引⽤用或翻译必须是精确,⽆无歧义的。注释内容可以具有教育性,信息性,但不可以为煽动性。)

20. Contests, sweepstakes, lotteries, and raffles(竞赛,赌博,彩票和抽奖)

20.1

Sweepstakes and contests must be sponsored by the developer/company ofthe App(赌博和竞赛必须是由应⽤用开发者或所有公司发起资助的。)

20.2

Official rules for sweepstakes and contests, must be presented in the App andmake it clear that Apple is not a sponsor or involved in the activity in anymanner( 应⽤用中必须展⽰示赌博和竞赛的官⽅方条款,并声明Apple不是资助者,并且在任何情况下与此事⽆无关。)

20.3

It must be permissible by law for the developer to run a lottery App, and alottery App must have all of the following characteristics: consideration,

chance, and a prize(开发者必须经过法律允许才能上线⼀一款抽奖应⽤用,⽽而且抽奖应⽤用必须具备以下要素:报酬,机会,和奖⾦金。)

20.4

Apps that allow a user to directly purchase a lottery or raffle ticket in the Appwill be rejected(直接允许⽤用户在应⽤用中购买彩票或抽奖的应⽤用会被拒。)

21. Charities and contributions(慈善与捐助)

21.1

Apps that include the ability to make donations to recognized charitableorganizations must be free(含有向已认证的慈善机构捐助功能的应⽤用必须是免费的。)

21.2

The collection of donations must be done via a web site in Safari or anSMS(慈善募捐必须通过短信息或通过Safari访问web⻚页⾯面完成。)

22. Legal requirements(法律要求)

22.1

Apps must comply with all legal requirements in any location where they aremade available to users. It is the developer's obligation to understand andconform to all local laws(应⽤用必须遵守所有发布地区当地法律。开发者有义务了解和遵守各地的法律。)

22.2

Apps that contain false, fraudulent or misleading representations or use namesor icons similar to other Apps will be rejected( 任何带有虚假,欺诈和带有歧义的内容的应⽤用会被拒。)

22.3

Apps that solicit, promote, or encourage criminal or clearly reckless behaviorwill be rejected( 任何召集,推销和股东犯罪和鲁莽⾏行为的应⽤用会被拒。)

22.4

Apps that enable illegal file sharing will be rejected(⾮非法⽂文件共享应⽤用会被拒。)

22.5

Apps that are designed for use as illegal gambling aids, including cardcounters, will be rejected(任何设计⽤用来⾮非法赌博⼯工具,包括算牌的应⽤用会被拒。)

22.6

Apps that enable anonymous or prank phone calls or SMS/MMS messagingwill be rejected( 提供知识拨打电话或知识发送短消息/彩信功能的应⽤用会被拒。)

22.7

Developers who create Apps that surreptitiously attempt to discover userpasswords or other private user data will be removed from the iOS DeveloperProgram(任何开发暗中获取⽤用户密码和私有数据的开发者会被取消IDP⾝身份。)

22.8

Apps which contain DUI checkpoints that are not published by lawenforcement agencies, or encourage and enable drunk driving, will berejected(任何⾮非法律执⾏行部⻔门发布的带有DUI检查点信息,或⿎鼓励且协助酒后驾⻋车的应⽤用会被拒。)

22.9

Apps that calculate medicinal dosages must be submitted by the manufacturerof those medications or recognized institutions such as hospitals, insurancecompanies, and universities(任何计算药⽤用剂量的应⽤用必须提交药品制造商或者认可机构(⽐比如医院、保险公司以及⾼高校))。

23. Passbook

23.1

Passbook Passes can be used to make or receive payments, transmit offers oroffer identification (such as movie tickets, airline tickets, coupons and rewardoffers). Other uses may result in the rejection of the App and the revocation ofPassbook credentials .

(Passbook Passes可被⽤用来⽀支付或者接收⽀支付,传递商业信息或者提供验证(⽐比如电影票、⻜飞机票、优惠券以及其他),⽽而把Passbook Passes⽤用于其他⽤用途的应⽤用程序可能会遭到拒绝,并且会被撤销Passbook证书。)

23.2

Passes must include valid contact information from the issuer of the pass or theApp will be rejected and Passbook credentials may be revoked

(Passes必须包含有效的pass发⾏行⼈人有效的联系资料,否则app将会被拒绝,并且Passbook证书也会被取消。)

23.3

Passes must be signed by the entity that will be distributing the pass under itsown name, trademark, or brand or the App will be rejected and Passbookcredentials may be revoked

(Passes必须经过实体签名,并基于其名字、商标或者品牌进⾏行分发,否则应⽤用程序将会被拒绝,⽽而Passbook证书也可能会被撤销。)

24. Kids Category

24.1

Apps primarily intended for use by kids must include a privacy policy and mustcomply with applicable children's privacy statutes (主要供⼉儿童使⽤用的应⽤用程序必须包含隐私政策,必须适⽤用于应⽤用程序的⼉儿童隐私法。)

24.2

Apps primarily intended for use by kids may not include behavioral advertising(e.g. the advertiser may not serve ads based on the user's activity within theApp), and any contextual ads presented in the App must be appropriate forkids (主要供⼉儿童使⽤用的应⽤用程序不允许包括⾏行为⼲⼴广告(⽐比如基于⽤用户app内部活动的⼲⼴广告),任何在应⽤用程序中展⽰示的上下⽂文⼲⼴广告必须适合⼉儿童。)

24.3

Apps primarily intended for use by kids must get parental permission or use aparental gate before allowing the user to link out of the app or engage incommerce (主要供⼉儿童使⽤用的应⽤用程序必须得到家⻓长许可或使⽤用parental gate才能链接⾄至应⽤用程序外部或进⾏行交易。)

24.4

Apps in the Kids Category must be made specifically for kids ages 5 and under,ages 6-8, or ages 9-11

(⼉儿童类别中的应⽤用程序必须标明“5岁以下,6-8岁或者9-11岁”。)9⽉月3⽇日新增内容

25.扩展
25.1 包含扩展的应⽤用程序必须遵照 App Extension Programming Guide (中⽂文版,英⽂文

版)要求。
25.2 包含扩展的应⽤用程序必须提供某些功能(辅助屏幕,附加设置)否则将会被拒绝。

25.3 如果扩展的视图中包含营销推⼲⼴广、⼲⼴广告或者IAP内容,那么包含该扩展的应⽤用将会被拒绝。

25.4 键盘扩展必须提供⼀一个切换⾄至下个键盘的⽅方法。25.5 键盘扩展必须具有离线访问功能,否则将会被拒绝。

25.6 键盘扩展必须提供和 App Extension Programming Guide 描述⼀一致的数字和⼗十进键盘类型,否则将会被拒绝。

25.7 提供键盘扩展的应⽤用必须拥有基本的功能分类和隐私政策,否则将会被拒绝。
25.8 提供键盘扩展的应⽤用程序只允许收集⽤用户活动以增强键盘扩展在iOS设备上的功能,

否则将会被拒绝。

26.HomeKit

26.1使⽤用HomeKit框架的应⽤用程序必须有提供家庭⾃自动化服务的主要⺫⽬目的。
26.2 使⽤用HomeKit框架的应⽤用程序必须在营销⽂文本中说明⽤用途,同时必须提供隐私政策,

否则将会被拒绝。

26.3应⽤用程序不允许将从HomeKit API收集的数据⽤用于⼲⼴广告宣传或者其他基于使⽤用的数据挖掘。

26.4出于其他⺫⽬目的使⽤用从HomeKit API收集的数据,⽽而不是⽤用于提⾼高⽤用户体验或者家庭⾃自动化功能中硬件/软件性能,这类应⽤用将会被拒绝。

27.HealthKit

27.1 使⽤用HealthKit框架的应⽤用程序必须遵守其所在区域的适⽤用法律,以及iOS DeveloperProgram License Agreement中的3.3.28和3.39条款。

27.2将虚假或者错误的数据写⼊入HealthKit的应⽤用程序将会被拒绝。
27.3 使⽤用HealthKit框架iCloud中储存⽤用户健康信息的应⽤用程序将会被拒绝。

27.4 应⽤用程序不允许将通过HealthKit API收集的⽤用户数据⽤用作⼲⼴广告宣传或者基于使⽤用的数据挖掘⺫⽬目的,除了改善健康、医疗、健康管理以及医学研究⺫⽬目的。

27.5 未经⽤用户许可与第三⽅方分享通过HealthKit API获得的⽤用户数据的应⽤用程序将会被拒绝。

27.6 使⽤用HealthKit框架的应⽤用程序必须在营销⽂文本中说明集成了Health app,同时必须在app⽤用户界⾯面清楚阐释HealthKit功能。

27.7使⽤用HealthKit框架的应⽤用程序必须提供隐私政策,否则将会被拒绝。
27.8 提供诊断、治疗建议或者控制硬件以诊断或者治疗疾病的应⽤用,若没有根据要求提供

书⾯面的监管审批,将会被拒绝。

28.TestFlight

28.1应⽤用程序仅能使⽤用TestFlight对以公开发布为⺫⽬目的的应⽤用进⾏行beta版测试,且必须遵守完整的App Review Guidelines。

28.2 当版本中包含的内容或功能有重⼤大变化时,使⽤用TestFlight的应⽤用程序必须提交审核。

28.3 使⽤用TestFlight的应⽤用程序不允许分发给测试者,以作为任何形式的补偿。9⽉月10⽇日新增内容

29. Apple Pay

29.1 使⽤用Apple Pay的应⽤用程序必须在出售任何商品或者服务之前为⽤用户提供所有材料的购买信息,否则将会被拒绝。

29.2 使⽤用Apple Pay的应⽤用程序必须正确使⽤用 Apple Pay Human Interface Guidelines中的Apple Pay标识和⽤用户界⾯面元素,否则将会被拒绝。

29.3 使⽤用Apple Pay的应⽤用程序不能提供触犯任何领域范围法律的⽤用于交付的商品或者服务,也不能⽤用作任何⾮非法⺫⽬目的。

29.4 使⽤用Apple Pay的应⽤用程序必须提供隐私政策,否则将会被拒绝。
29.5 只有为了促进或提⾼高商品和服务的交付,或者依照法律要求,使⽤用Apple Pay的应⽤用

程序才能与第三⽅方分享通过Apple Pay获得的数据。Living document

This document represents our best efforts to share how we review Apps submitted tothe App Store, and we hope it is a helpful guide as you develop and submit yourApps. It is a living document that will evolve as we are presented with new Apps andsituations, and we'll update it periodically to reflect these changes.

这份⽂文档展现了我们在竭尽所能向您分享我们对提交到App Store的程序的审查⽅方式,我们希望您在开发和提交程序时,这份指南能对您有所帮助。这是⼀一份动态⽂文档,随着新程序和新情况的发⽣生会有所变化。我们会定期更新,以反映这些变化。

Thank you for developing for iOS. Even though this document is a formidable list ofwhat not to do, please also keep in mind the much shorter list of what you must do.Above all else, join us in trying to surprise and delight users. Show them their worldin innovative ways, and let them interact with it like never before. In our experience,users really respond to polish, both in functionality and user interface. Go the extramile. Give them more than they expect. And take them places where they have neverbeen before. We are ready to help.

感谢您参与到iOS的开发中来。虽然此⽂文档是⼀一份“不该做事宜”的列表,但也请将那份短得多的“必做事宜”列表牢记在⼼心。最重要的是,与我们⼀一道 共同努⼒力让⽤用户感到惊奇和欣喜。⽤用创新⽅方式向他们展⽰示世界,让他们⽤用前所未有的⽅方式与之交流。根据我们的经验,⽆无论是在功能和⽤用户界⾯面上,⽤用户确实会对完 善的程序有所反应。更进⼀一步,给他们期望之外的东⻄西,带他们去从未去过的地⽅方。我们愿意提供帮助。