/Library/Ruby/Gems/2.0.0/gems/cocoapods-core-0.37.2/lib/cocoapods-core/standard_error.rb:87:in `message': incompatible character encodings: ASCII-8BIT and UTF-8 (Encoding::CompatibilityError)
from /Library/Ruby/Gems/2.0.0/gems/claide-0.8.1/lib/claide/command.rb:367:in `handle_exception'
from /Library/Ruby/Gems/2.0.0/gems/claide-0.8.1/lib/claide/command.rb:315:in `rescue in run'
from /Library/Ruby/Gems/2.0.0/gems/claide-0.8.1/lib/claide/command.rb:303:in `run'
from /Library/Ruby/Gems/2.0.0/gems/cocoapods-0.37.2/lib/cocoapods/command.rb:46:in `run'
from /Library/Ruby/Gems/2.0.0/gems/cocoapods-0.37.2/bin/pod:44:in `<top (required)>'
from /usr/bin/pod:23:in `load'
from /usr/bin/pod:23:in `<main>'
此问题,是因为在Podfile中出现了中文状态的单引号‘,要确保pod 'Reachability', '~> 3.2' 的单引号'是英文状态的