ADVERTISING | |
Ad | Abbreviation of the word "advertisement" |
Advertisement | Item of publicity to promote a product or service in newspapers, magazines, on TV etc. |
Advertising agency | Marketing services firm that assists companies in planning advertisements |
AIDA | Attention, Interest, Desire, Action - the aim of all advertising |
Benefit | Advantage of a product or service |
Billboard | Signboard for advertising posters |
Campaign | Organized course or plan of action |
Circulation | Average number of copies of newspapers or magazines sold over a period of time |
Classified ads | Small advertisements in newspapers or magazines, divided into categories. |
Commercial | Advertisement on radio or TV |
Coupon | Part of a printed advertisement to be used to order goods or samples |
Direct mail | Advertisement sent by post to prospective customers |
Double-page spread | Advertisement printed across two pages in a newspaper or magazine |
Eye-catcher | Something that particularly attracts one's attention |
Features | Special characteristics of a product |
Generic advertising | Advertising for a whole sector, such as tourism, rather than a specific product |
Hoarding | Wooden structure, or signboard, used to carry advertisements |
Key words | Informative words chosen to indicate the content of a document |
Launch | To start an action in order to introduce something (e.g. a new product) |
Mailshot | Piece of advertising material sent to potential customers by post |
Mass media | The main means of mass communication (newspapers, TV & radio) |
Poster | Large sheet of paper used in advertising |
Prime time | Hours on radio & TV with the largest audience, usually the evening |
Promote | Use advertising and publicity to try to increase sales of a product |
Slot | Specific time in a broadcasting schedule allotted for a commercial |
Spam | Unsolicited advertising sent through the internet as an email message |
Target | Objective; what is aimed at |
U.S.P. | Unique Selling Proposition; a declaration of what makes a product different |