Data Driven Insights Data24761

Task:

Assessment Task 1A : Data collection Students should select an ASX listed company and design & implement a survey to gather primary data about a marketing problem facing that organization. It is strongly suggested that students use Qualtrics for their primary data survey. Students should also find five (5) secondary data sources that would also help to answer the marketing problem facing the organizations. .

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Assessment Task 1B : Data Evaluation Students will go through the following resources:

NHMRC guidelines https://www.nhmrc.gov.au/about-us/resources/

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1. Lowitja Institute information Sheet on Indigenous Data Governance and Sovereignty https://www.lowitja.org.au/icms_docs/328550_data-governance-and-sovereignty.pdf

2. Australian Indigenous & Torres Strait Islander Service (AIATSIS) publication on Delivering Indigenous Data Sovereignty https://aiatsis.gov.au/publication/116530

3. Students will then critically reflect on the above and write a 1500-word report on the ethical considerations and practical implications of using existing data gathered on Indigenous peoples (e.g. ABS data). The report will include considerations around use of data to gain insights (e.g. how data is

collected, what protocols were followed, how valuable/reliable it is, does it reflect the diversity and complexity of Indigenous peoples etc.). Students should outline how they would use this knowledge  to inform their future professional capability as market researchers when working with and for

Indigenous Australians.

Length:

Assessment Task 1A

1. Primary Survey Instrument with 10-12 questions. 2. Annotated survey instrument (25-40 words per annotation with rationale for the question and its format) 3. Secondary table of 500 words

Assessment Task 1B

1500 words

Criteria:

Task A Criteria

Appropriateness of company and marketing problem selected.

Appropriate application of survey design techniques

Applicability of survey design to measure identified marketing problem

Relevance of secondary sources

Task B Criteria:

Critical analysis of data source

Depth of critical evaluation of ethical issues and implications of data collection

Depth of reflection and application of learning to future professional practice when working with and for Indigenous Australians